Only by meeting the needs of customers can we be the executive chef of the hotel.

Only by meeting the needs of customers can we be the executive chef of the hotel.

physiological drives

Among all needs, physiological needs are the priority, including food, clothing, housing and transportation. I still remember that in the Three Kingdoms, Cao Cao took the son of heaven into Xuchang. A group of ministers under Cao Cao hesitated about what kind of treatment the emperor and his party arranged and asked Cao Cao. Cao Cao said: For a group of hungry people, nothing is more attractive than a full meal. Therefore, people's physiological needs are basic needs, and the catering industry first meets people's needs for food.

There is nothing more attractive to a group of hungry people than a full meal. Therefore, people's physiological needs are basic needs, and the catering industry first meets people's needs for food.

(b) the need for security

When the physiological needs are relatively satisfied, the safety needs become the driving force of personal behavior. In the era before the reform and opening up and economic poverty, people's demand for food was "full", which was also the basic demand of people. Nowadays, people's demand for safety and health is increasing. The catering industry should work hard on food safety, tableware safety and stable dining environment. Meet people's demand for safety.

social needs

People are social animals, and communication between people is essential. When the physical and safety needs of customers are met, the demand for love, emotion and belonging will arise. The catering industry creates a good environment for couples to enjoy romance, business people to talk about business and friends to get along well. These are all to meet people's social needs.

The necessity of respect

Everyone wants to have a stable social status, and requires personal abilities and achievements to be recognized by society. Everyone is eager for respect. When people are not respected, their mood will be irritable and changeable. As far as catering is concerned, it is necessary to create a feeling of "being at home" and provide good service.

(E) the need for self-realization

The demand for self-realization is a high-level demand. The boss of a company entertains friends. The environment, service and taste should make the boss feel twice as proud and satisfied with the hotel. In this way, he was satisfied with his choice and "satisfied with himself". Meet the needs of "self-realization".

The needs of customers are ever-changing and inseparable. At the same time, we should also admit that Maslow's "hierarchy of needs" is flawed in its philosophical point of view, which overemphasizes self and ignores the role of social factors. However, it has practical reference value for understanding consumers' consumption psychology and motivation and for catering market strategy. The modern executive chef should strengthen five kinds of consciousness to do a good job.

First, safety awareness.

1, fire safety (hidden danger is more dangerous than open fire, prevention is better than disaster relief, and responsibility is more important than Mount Tai)

2, food hygiene and safety (to prevent cross contamination, prevent food poisoning, avoid foreign body mixed with food)

3. Use the equipment safely (put an end to illegal operation and maintain the equipment used)

4, goods storage safety (anti-theft, anti-destruction)

5. Personal safety of employees (providing good working environment for employees) How can a hotel with no sense of security be "full of guests"? !

Will your employees work in insecure hotels? ! If you want to last forever and create achievements, safety will always be the first. Remember: when there is a contradiction between safety and production, safety comes first.

Second, communication awareness.

1, communication object:

(1) Subordinate staff (Chef's personality: kindness, diligence, honesty and gratitude)

(2) Front desk service

(3) guests (the executive chef is the first marketing staff)

(4) Relevant departments

(5) Boss (learning and training boss)

2. The basic problem of communication is "mentality";

(1) Selfishness (caring is only within the five ethics);

(2) ego (other people's problems have nothing to do with me);

(3) Arrogance (my idea is the answer).

3, the basic principle of communication is "care":

4. The basic requirement of communication is "initiative":