5 Mooncake Making Activity Plans for Mid-Autumn Festival

The real connection between mooncakes and the Mid-Autumn Festival was in the Ming Dynasty. At that time, a kind of mooncake filled with fruit appeared in Beijing. On the Mid-Autumn Festival, people made mooncakes for themselves and as gifts to friends and relatives to express reunion and congratulations. I have compiled "5 Mooncake Making Activity Plans for the Mid-Autumn Festival" for reference only, I hope it can help everyone! Activity plan for making mooncakes during the Mid-Autumn Festival

Activity goal: Know that the Mid-Autumn Festival is a traditional Chinese festival, with customs such as admiring the moon and eating mooncakes; try to use mold printing on the dough to express the patterns and patterns of the mooncakes .

Activity preparation: flour, moon cake molds, hats, tablecloths, masks, music

Activity process:

1. The Mid-Autumn Festival is here, let’s celebrate the Mid-Autumn Festival

Do you know the unique festivals in China? ?Spring Festival, Lantern Festival, Qingming Festival, Dragon Boat Festival, Mid-Autumn Festival, Respect for the Aged Day, the origin of the Mid-Autumn Festival and related legends and customs such as "Chang'e flying to the moon", "Hou Yi shooting the sun", etc. Eating mooncakes and admiring the moon. There are many customs during the Mid-Autumn Festival and the forms are different, but they all express people's infinite love for life and yearning for a better life.

2. Look at mooncakes and talk about mooncakes

Talk about the differences in mooncakes

The shapes are different - generally round, square, and heart-shaped Wait

The patterns are different - there are patterns on the mooncakes, some are patterns, some have text. The fillings are different - bean paste, roses, fresh meat

The production methods are different (making Materials are different) -- ice cream, ice cream, Cantonese style, Soviet style?

3. Making moon cakes

Discussion: What methods can we use to make moon cakes? Press lightly to keep the surface of the mooncake smooth. Take out the plastic knife and carve patterns on the mooncakes.

4. Freely choose materials for production together

Observe the children’s production, and provide prompts, demonstrations and other help in a timely and appropriate manner. (Play music)

5. Introduce and display homemade mooncakes.

6. Activity extension:

Take the prepared mooncakes to the canteen and steam them, and let the children taste the mooncakes made by themselves. Mid-Autumn Festival mooncake making activity plan 2

1. Activity background:

With the arrival of the Mid-Autumn Festival, a traditional festival of the Chinese nation, many businesses are targeting Mid-Autumn business opportunities, focusing on mooncakes and other Mid-Autumn festivals. Gifts make enough sense. Based on "xxx", a leading pastry company, we seized the favorable opportunity of the Mid-Autumn Festival, tried to develop a new form of brand mooncake promotion, and formulated this promotional planning design.

2. Promotional objectives:

1. Use the consumption of Mid-Autumn mooncakes to drive sales in the store, and activate the sales of mooncakes with the image of the store. Reunion month, reunion love, "Daoxiangcun mooncakes" are sent to your home.

2. Infect customers and enhance corporate image through the good words and deeds of Mid-Autumn Ambassadors when giving gifts.

3. Provide convenience to customers and attract more customers.

4. Convey emotions to customers.

5. Based on this activity, it can be extended to other festivals, such as Christmas or New Year's Day.

6. Increase the means of enterprise competition and make differences.

3. Analysis of product promotion environment:

(1) Macro market factors have a great impact on enterprises, and these influencing factors are beyond the control of enterprises. Enterprises can only study the macro environment and its changes and look for opportunities that are beneficial to them, in order to occupy the market and obtain greater economic benefits.

The main macro-environmental factors are:

1. Demographic factors: During the Mid-Autumn Festival, families get together and consumers are concentrated, which is conducive to product promotion.

2. Economic factors: During the financial crisis, it boosted domestic demand and stimulated consumption.

3. Social and natural factors: The Chinese people attach great importance to this traditional festival, and driven by the cultural atmosphere, it has also set off a consumption storm.

(2) "Customers are God". Only when the products we promote meet the needs of consumers and win their trust can families be reunited during the Mid-Autumn Festival and "xxx mooncakes" can bring you happiness happy.

1. Consumer behavior and psychology: During the Mid-Autumn Festival, people miss their loved ones more than ever; families get together to celebrate the Mid-Autumn Festival. Consumer behavior such as Mid-Autumn Festival gifts, visits to relatives and friends, etc., consumers have their own psychology for product selection during the consumption process, and promotions must grasp consumers' consumption psychology for reasonable promotion

2. The service level required by consumers: In the relatively fierce competition in the Mid-Autumn Festival mooncake market, consumers are pursuing high-quality and low-price products. The time-honored Daoxiangcun mooncake brand already has various market advantages. Meet needs and improve service levels.

3. Analysis of consumer purchasing power: Consumers pursue products that can meet their greatest needs and are of high quality and low price. Our promotions are based on low prices and high quality, which truly bring benefits to customers and also adapt to customers. purchasing power.

4. Analysis of consumer consumption environment: Consumers have a lot of room for choice among many mooncake promotion activities. We will maximize the promotion environment and improve service quality during the promotion process, which is the best choice for consumers. Really feel like a win-win in a promotion.

(3) Modern society is a competitive society, and the competition for "Mid-Autumn Festival Mooncakes" will become more intense. Only by defeating competitors can our "Daoxiangcun Mooncakes" have greater sales volume and gain more Big profits.

1. Competitors’ strategies: During the same period, use various methods for promotion, such as shopping mall promotions, supermarket promotions, and bundling with other products for promotions.

2. Competitors’ goals: to further expand the brand effect and increase sales profits.

3. Advantages and disadvantages of competitors: The advantage is a wide range of expansion; the disadvantages are single means, high cost, and inconvenient transportation.

4. Competitors’ response model: There is a complete service organization, and all departments cooperate effectively to meet consumer needs in a timely manner and accept consumer feedback.

(4) Internal environment analysis

1. Resources: Able to contact manufacturers for supply in a timely manner without causing accumulation or out-of-stock products.

2. Competitiveness: high quality and low price: convenient transportation: strong teamwork ability and diversified service methods.

3. Logistics output and input: convenient transportation, basically "zero inventory".

4. Production operations: flow operation, quality assurance, and efficient production.

4. Advertising analysis:

1. Advertising objectives: Through large-scale advertising, the promotion activities will be realistic and extensive.

2. Advertising cost: 1,000 yuan

3. Advertising information: Promote the brand, increase influence, expand sales channels, and increase sales.

4. Advertising media: newspapers and flyers

5. Advertising effect evaluation: to achieve the purpose of promotion during the festival, establish Daoxiangcun brand awareness in the hearts of consumers; further promote Daoxiangcun’s time-honored enterprises culture!

5. Activity content:

1. Time: x month x day - the day before the Mid-Autumn Festival

2. Location: The activity is limited to xxx city area /p>

3. Activity preparation:

1) Arrange a certain number of transport vehicles and "Mid-Autumn Festival Ambassadors".

2) Drivers must be familiar with urban driving routes and are required to reduce time consumption during transportation and improve transportation efficiency.

3) Educate the "Mid-Autumn Festival Ambassadors" on language and movements, and learn how to deal with problems encountered.

4) Make appropriate improvements to the selling price of mooncakes to try to increase the overall profit.

5) Contact the card dealer and purchase a certain number of exquisite cards, preferably cards that can be classified according to different gift recipients, such as: lover cards, family cards, friend cards, etc.

4. Event promotion: Posters will be posted in shopping malls about a week before the event to promote the event, and the breadth of publicity can also be enhanced through newspapers, radio stations, etc. However, certain cost accounting must be carried out before it can be implemented. When promoting, the language should be as concise and easy to understand as possible, and necessary explanations of special circumstances should be provided.

6. Notes:

1. After purchasing gifts, customers must package them according to their requirements, and inquire and register the detailed address and best delivery time required for delivery. It is best to It allows customers to provide their contact number and the contact number of the gift recipient so that they can be contacted in special circumstances when making a gift.

2. The words and deeds of the "Mid-Autumn Ambassador" represent the honor of the mall. The "ambassador" must be strictly selected. The image and language affinity must be good, and the "ambassador" must be aware of the problems that may be encountered. Be educated.

3. In order to avoid some problems, the delivery items for this event can only be limited to Mid-Autumn Festival gifts and cannot involve cash. The gifts must be inspected during packaging and no cash can be stored.

4. Since there may be situations such as customer rejection, this should be explained when promoting the event, and it should be explained that if this happens, the mall will return the original gift to the customer.

5. When rejection or customer absence occurs, the "ambassador" must contact the person in charge of the mall as soon as possible, inform the situation and continue with the next task. The relevant personnel of the mall will contact the customer or recipient. Ask for solution.

6. The gifts must be purchased from the mall, and the purchaser must leave his or her real contact number and name. If the return is delayed due to an incorrect number, the mall will inspect the goods after 7 days. The right to process, this should be stated at the time of promotion or activity.

7. The self-written message in the card is the customer’s most sincere wish for the recipient and a frank expression of emotion. Therefore, when choosing a card, you must pay attention to its exquisite appearance and the connotation of the text inside. If there is an adjustment in the price of mooncakes, the card can also be changed to a desk calendar, etc. Of course, it must have relevant introductions from the mall. Doing publicity. Mid-Autumn Festival mooncake making activity plan three

Objectives:

1. Understand the origin of the Mid-Autumn Festival and know the basic cultural customs.

2. By observing and recording the changes of the moon, we can understand the relationship between festivals and the moon, and arouse children's interest in astronomical phenomena.

3. Through various mooncakes, children can develop their understanding and recognition of number concepts and the classification and comparison of graphics.

4. Develop children’s oral expression skills by collecting information and telling stories.

5. Create a children’s song called “The Moon and Mooncakes” and enjoy and perform related songs.

6. Exercise hands-on ability.

Activities

1——The Changing Moon

Purpose of the activity:

1. Activity process:

1. Starting from the first day of August in the lunar calendar, children are required to observe and record the moon with their parents at home. The children record and describe their findings in the form of paintings, and the parents record them in words.

After arriving at the park the next morning, they told each other their observations.

2. After the fifteenth day, bring your records to the kindergarten, hang them in the designated place, look at each other, and look for the patterns of the moon's changes.

3. Starting from the age of sixteen, after observing in the evening and coming to the park in the morning, they will record their observations and tell each other about them.

4. After one month of continuous recording, guide children to summarize and express the changing patterns of the moon to stimulate children's interest in scientific phenomena.

Reflection on the activity: Parents’ awareness of cooperation needs to be improved. Only a few children such as Jin Chun and Zheng Yang recorded completely and carefully. Some of the other children’s records only had adults’ words, and the children only talked and participated. There are too few senses; some parents may think that this matter is not important to the development of their children, so they do not actively cooperate after their children ask for it, and they do not observe the moon with their children. Therefore, when the teacher asks him to tell his discovery, the children are helpless. .

Parents’ educational concepts have changed.

Activity 2---------Making mooncakes (parent-child activity)

Activity purpose:

1. Activity requirements:

1. During the activities, parents let their children do it, and they only play a role in helping and guiding.

2. When entering the activity room, speak quietly so as not to affect others.

3. After the activity, tidy up all the things and return them to their original places.

4. Prepare the materials for making mooncakes (rolling pin, panel, mold, mooncake filling), and prepare the oil surface and water surface uniformly.

Activity process:

1. Children and parents make mooncakes together.

2. Put the prepared mooncakes into the oven.

3. Outdoor traditional games - applying plaster, cutting watermelon, everyone can participate.

4. Indoor games - musical chairs, parents and children play separately.

5. Taste mooncakes.

Extended activities: After the 15th National Day, you can bring the mooncake packaging boxes to the kindergarten, hold a mooncake packaging exhibition, visit and appreciate the beautiful packaging; design and make packaging containers to give full play to children's imagination and creativity, and Perception, understanding and expression of beauty. Mid-Autumn Festival Mooncake Making Activity Plan 4

1. Activity Background

The Mid-Autumn Festival on August 15th is a traditional Chinese festival. During the festival, we miss our loved ones more, so mooncakes become our gifts. Relatives and friends, the best gift to express blessings.

2. Theme of the event

During the festive season, we miss our loved ones even more, and the mooncakes convey our love

3. The purpose of the event

1. Establish the humanities of xx image, while promoting sales

2. Provide convenience to customers and attract more customers

3. Increase the visibility and reputation of the company

4. Spread the corporate image and enhance the brand image

4. Event time

The eighth day of the eighth lunar month------August 15*** eight days

Five. Promotional venues

Counters in major shopping malls, supermarket windows and specialty stores

Six. Activity content

1. Carry out group buying business, Group purchase discounts facilitate the distribution of benefits by various units and institutions. Free delivery (within 5 miles) is provided for those with a one-time purchase amount of more than 1,000 yuan.

2. Aiming at different groups of people, we have developed a variety of mooncake gift boxes with different price ranges, which are the first choice for gifts to relatives and friends, as well as festive gifts.

3. Get exquisite gifts when you spend over 180 yuan. Gift box, or a 30 yuan voucher, which can be redeemed for any product in the store.

4. Get a beautiful gift with your purchase (candy and other small gifts)

7. Publicity methods

Post posters and print leaflets at various sales locations , and carry out advertising through radio, television and other media.

8. In-store decoration

The environmental layout of the restaurant and lobby should try to highlight the "peaceful, reunited and festive" Mid-Autumn Festival atmosphere

9. Dining features

1. On September 14th, make an extra-large mooncake and display it in the lobby during the day to create a festive atmosphere of reunion. Before the official meal, set up a large incense table, place the mooncakes on the incense table, invite the hotel general manager and celebrity representatives to come up and cut the large mooncakes, and announce the start of the reunion dinner.

2. There is a main table (about 10 people) in the middle of the restaurant for the crew and celebrities attending the reunion dinner. In principle, each hotel invites one crew.

3. According to the needs of tourists, make a reunion banquet standard of economy, warmth, luxury, etc., and provide menus respectively. The names of the dishes in the menu must have the meaning of "reunion", and the details will be determined by the hotel. implement. Our company has unified publicity, and the travel agency will contact each hotel for specific meal reservations, while supplies last. Mid-Autumn Festival moon cake making activity plan five

1. Activity name: Reunion to celebrate the Mid-Autumn Festival, babies make moon cakes with skillful hands

2. Activity time: Saturday morning, September 29, 20xx 9:30

3. Event location: The intersection of xxx Street and East Tianguang Road, xx District, xx Baking Workshop

4. Event preparation: Maifa - event venue, Instruct operators, DIY mooncake raw materials, small gifts, packaging boxes, and whether to enjoy discounts on mooncakes or other foods purchased in the store on the same day.

Lidu - activity sign-in book, pen, balloons, 10 hula hoops, one red ribbon, 2 Christmas trees, some paper moons, some strings, 2 baskets, and audio equipment.

5. Activity fee: There are no other charges except for the cost of mooncake ingredients. Each mooncake is 8 yuan.

6. Registration method: online registration/telephone registration/directly to the kindergarten or in-store registration. Available

Requirements:

1. Leave the baby’s basic information (baby’s name, date of birth, contact information, number of people present)

2. The number of mooncakes to be made /Unit: Block

3. Pay the activity material fee directly after registration. If the registration has not paid the material fee, the registration will be invalid

7. Payment method: Alipay payment/xxxx Kindergarten xxx Early Education Center Pay in cash,

Address: No. 1598-8, the intersection of xxx Street and Yikuang Street, xxx District, Building A18, xxxx Community

Phone: xxxxxx

8. Activities Process:

1. Introduce the origin of the Mid-Autumn Festival and moon cakes

The fifteenth day of the eighth lunar month is the traditional Mid-Autumn Festival in my country, and it is also the second largest tradition in our country after the Spring Festival. festival. August 15th is right in the middle of autumn, so it is called the Mid-Autumn Festival.

Another theory of the origin of the Mid-Autumn Festival is:

The fifteenth day of the eighth lunar month happens to be the time when the rice is ripe, and every family worships the God of the Earth. The Mid-Autumn Festival may be the legacy of the Autumn Announcement.

The legends of the Mid-Autumn Festival are very rich. Mythical stories such as Chang'e flying to the moon, Wu Gang conquering Gui, and the Jade Rabbit making medicine are widely circulated.

During the Mid-Autumn Festival, there are few clouds and fog, and the moonlight is bright and clear. In addition to holding a series of activities such as admiring the moon, offering sacrifices to the moon, eating moon cakes, and blessing reunions, in some places there are grass dragon dances, pagoda building, etc. Activity. In addition to mooncakes, various seasonal fresh and dried fruits are also delicacies on Mid-Autumn Night.

A long, long, long time ago, mooncakes appeared in our country. The origin of the name "mooncake" is said to be that during the Mid-Autumn Festival of a certain year, when Emperor Xuanzong of the Tang Dynasty and Concubine Yang Guifei were admiring the moon and eating Hu cakes (Hu cakes, the "former name" of moon cakes), Xuanzong thought "Hu cakes" did not sound good. Concubine Yang, with her beautiful face and crimson lips, looked up at the bright moon, her thoughts surged, and she casually said the word "moon cake". Since then, "moon cakes" have been popular among the people instead of "Hu cakes".

Another way of saying mooncakes is:

Eating mooncakes during the Mid-Autumn Festival is said to have started in the Yuan Dynasty. According to legend, Zhu Yuanzhang hid the note in the cake to inform all the heroes of the uprising

and it was a success. Zhu Yuanzhang was so happy that he quickly passed down an oral order to all the soldiers and soldiers during the upcoming Mid-Autumn Festival. The people rejoiced together, and the "mooncakes" used to secretly convey messages when the army was launched were rewarded to the ministers as seasonal cakes. Since then, the production of "mooncakes" has become more and more sophisticated, with more varieties, and the large ones are as big as discs, which have become a good gift. From then on, the custom of eating mooncakes during the Mid-Autumn Festival spread among the people.

Everyone has seen and eaten mooncakes a lot, but I’m afraid not many people know about this professional practice~~~

The Mid-Autumn Festival is coming soon. Today, let our parents take their babies to experience a special experience. Let’s go on a mooncake DIY journey!

2. Ask the staff to guide parents of babies through the preliminary preparation procedures for making mooncakes

3. Start making mooncakes

(1) Under the guidance of the staff Next, start making mooncakes according to the number of mooncakes you reported (personnel requirements, one baby in each group of families, accompanied by one parent, and other parents who are traveling with you to watch)

(2) Unify after making Enter the oven to bake

(3) Waiting for the mooncakes to come out

4. Parent-child games

(1) Caterpillar

Preparation : 10 small hula hoops, 5 groups, 3 people in each group, 2 hula hoops

Rules: Each family sends one child and two adults, and the three people line up in a row. The first trap is placed on the two people in front, and the second trap is placed on the two people behind. Compare which group completes the prescribed route. In order to increase the difficulty, obstacles such as single-plank bridges and caves can be set up on the route.

(2) Picking the moon

Preparation: some paper moons, some strings, 2 Christmas trees, 10 hula hoops

Rules: divide into two Groups, each group of 5 families, cross obstacles in a relay format. The parents pick up the baby, pick off the moon hanging on the tree, return it to the starting point, and put it in the basket of the group. The winner is the group that picks the most moons in the end.

(3) Where does the moon run?

Preparation: a red ribbon, a yellow balloon,

Rules: Divide all families into two groups and hold them The babies stand on both sides of the ribbon. The teacher throws a yellow balloon into the sky. The parents touch the balloon with any part of the baby's body. If the balloon falls to the ground on either side, the group loses.

5. Take out the mooncakes and pack them

If you want to use this special handmade mooncake as a gift, McFee Baking Workshop has thoughtfully prepared gift box packaging for you to choose from.

Gift box (packaging is extra)

9. End of event