How to find loan customers

The year of 202 1 is coming to an end, and many senior credit managers report that it is getting harder and harder to get customers now, and the cost of getting customers is getting higher and higher. The current loan market is really too difficult to do, and I don't know if it can continue.

To solve the problem of obtaining customers, we must first make clear the reasons why it is difficult to expand customers.

Customer source has always been a difficult problem that salespeople must face. However, with the development of mobile Internet, the cost of information interaction has been greatly reduced, and information dissemination has become faster and faster, resulting in higher and higher cost of customer extension.

What are the channels for real estate agents to obtain customers at present?

The channels for obtaining credit customers are mainly divided into online and offline. The traditional ways of plugging in the car, making friends with strangers, distributing leaflets, making phone calls, sweeping the building and posting advertisements have not changed much. With the development of Internet technology, there are more and more channels to obtain credit customers online, and more and more marketing channels, such as loan production website, credit manager official website, new media platform, WeChat marketing, and short videos now standing on the tuyere. These new ways can intercept most customers.

What channels are needed?

The market is changing, the needs of customers are changing, and the loan channels of customers are also changing. Of course, loan officers and enterprises should also keep pace with the times. Where customers are, they will open stores, market and promote loan resources, and use various ways of getting through the Internet to achieve multi-channel customer acquisition.

Will it cost a lot to get customers through multiple channels?

Whether it is a loan website or a short rent website, marketing customers need to invest in order to seize more traffic and get more customers. How to get more customers through low-cost marketing? Is there a more efficient way to get credit?

Yi Yun Mathematics Department, as a customized marketing customer acquisition incremental system in the financial loan industry, is well aware of customer needs, and has always been at the forefront of financial customer acquisition software by constantly updating its functions. After three years of continuous efforts, the number of customers in Yi Yun Digital Branch should exceed 600,000, which is an indispensable software assistant for credit companies to acquire customers in marketing.

How to use various Internet channels in Yi Yun?

Yi Yun's customer number division is complete and powerful, and online marketing and promotion can help you build an online financial supermarket with one click, breaking the current situation that financial products cannot be promoted online; Big data wins customers and provides accurate customers who potentially need capital turnover.

Yi Yun Branch opened public domain traffic and private domain traffic to help credit enterprises build private domain traffic pools. Through smart customer lock-in, we can lock the existing customers of WeChat, break through the personal circle, and infinitely superimpose the relationship chain to realize the infinite fission of WeChat.

Intelligent scrm function key entry can help users to make accurate user portraits and intelligent follow-up, and not miss any visiting customers, and get more customers with computers and mobile phone WeChat.

Related Q&A: Entering the loan industry, I don't know how to find customers, and I don't know which industry is short of funds. Any suggestions? "Getting customers" is a difficult problem for every salesperson. I have to say, sometimes you really don't know who needs funds and who is not a potential customer, and you often waste your time and get nothing. Pancakes themselves are just beginning to engage in this profession. They know how to bump blindly every day, and now they are slowly groping for something.

Remember not to call to sell.

With the exposure of 3 15, the state has consciously begun to rectify the illegal telephone sales model, so at this stage, I personally suggest not to call for sales promotion and be a good citizen who abides by the law.

Wechat marketing should be done every day.

Send messages by mobile phone, send friends by group, edit your business in advance, send them to others, send them to friends by group, and use the tactics of casting a wide net to let people around you know that you are engaged in this industry. When they or people around you have financial needs, they will think of you.

Advertising is essential.

Go to the street, go to crowded places, and send out leaflets of your company. Remember to leave your phone number on it. Remove the company number, and others can contact you directly if necessary.

Then go to some office buildings, office buildings, residential quarters and other places to promote your business. This should be discussed from two aspects. First, if you have a property, you must negotiate with the property and pay a certain property fee before the property will agree to let you advertise. If there is no property, you can do whatever you want.

Then cooperate with some parking lots and newsstands to hang your business billboards and your contact information there.

Smoking hotels, high-end restaurants that allow smoking, lighters with advertisements and ashtrays are all free.

Don't feel bad about paper leaflets, car cards and business cards, and make them in large quantities. Although this method requires capital investment, fortunately, there is a treasure now, and you can find the cheapest one to do it.

Peer exhibition industry is essential

No matter how high your business ability is, the company you work for also has businesses that you can't do, so you must cooperate with your peers in other loan companies. For example, if a person can't get enough money from another small loan company, he can go to his own company for another loan through the introduction of a salesman, or if someone else's customer doesn't meet the loan qualification requirements of his own company, but he can successfully apply for a loan from you, then he will introduce this customer to you.

Secondary development or recommendation is very important.

Remember to do business, you can't buy and sell at one stroke. After having a few original customers, powerful salesmen will seriously serve these customers. When they successfully apply for a loan from you, their trust has already been generated. They should keep in touch frequently, enhance their feelings and make friends with them. Maybe there will be a second sale or introduce you to customers. Then let this new customer be introduced by analogy, so that you can easily find your customer network.

Anyway, the above are the best ways to make pancakes. I have been doing this since I joined the business. In other words, sales are always like this, and only by unremitting efforts can we break out of our own sky.