From Xiaobai to the operation partner, share my road of operation transformation in the past 8 years.

I wrote more than 6,800 words in 3 days, sharing my 8-year experience of operation and growth, hoping to help operators or students who want to enter the industry. If you are changing careers or looking for an operation job, I have prepared a general resume template to help you land. 2. If you want to change careers but don't know the direction, I have prepared a matching analysis table of seven major industries. If you have any questions about changing careers or improving operations, please feel free to consult. 1. Introduce yourself. After graduating from math education, you gave up the opportunity to be a teacher. I came to Hangzhou alone, worked as a real estate salesman, worked as an hourly worker at McDonald's, and worked as a team leader of a home improvement building materials marketing company. Seeing the limitations of the original industry, he switched to internet operation with 0 experience, became an operation expert in 3 years, a senior operator in 5 years, an excellent business trader in 7 years and a partner in a startup company in 8 years. In addition, he also has nearly 5 years of experience in private education operation and 3 years of experience in corporate private domain consulting. In the past eight years, I have been staying in startups and big factories to lead the team, and I have also brought out many new people in the workplace. I understand the anxiety and anxiety of students who have just entered the business and want to improve their operational ability. Let me take you out of your workplace anxiety and become an excellent operator. My understanding of operation is 1. Operation is a barrier, but positions with large ceilings require great comprehensive performance. If you can do full-time operation, you can realize the transition from career to entrepreneurship. 2, or turn to the two most important things in operation, learn the knowledge system of operation and master the practical experience of business. Experts are highly recommended to teach, because that's how I grew up. If you are Xiao Bai, I have no objection to signing up for this course. If you are already familiar with the operation, don't waste the money. Operation without the business itself is unreliable, and you must understand the business to do it well. More than 3.3 years of operation, in addition to the most basic operational skills, we need to learn from business, organization, management and other aspects. Completely out of management, only responsible for the operation of business execution, there is no room for improvement. Personally, I am very familiar with the tactics and strategies of user operation and content operation on the Internet. Among them, the private community runs the track, and I am called an old Chinese doctor by many company bosses. Familiar with user fine stratification and life cycle management, understand the private domain operation mode and transformation path of various users at B-end and C-end, and be familiar with the large-scale operation and team management of personal micro and enterprise micro. The following are the results of my previous project. Because of my confidentiality agreement, key information was chosen to be hidden. If you want to learn business background, think about decision-making, implementation process, etc. Please leave a message in the comment area for all the following items, S- trust me for information 1, user operation results 1C- end user operation A, enterprise WeChat, which is responsible for the early consumption and long-term retention of private users of APP 100W. Lead a team of 14 people, and increase the consumption rate in advance from 3.5% to 8.8% compared with the platform; The monthly ARPU of the platform is increased from 1600 yuan to 2600 yuan; The monthly retention rate of APP increased from 3 1% to 50%. B. Personal WeChat is responsible for the private domain operation of a faster head anchor (fans 2000W+) of Aauto. Racine is close to 80W, the SMS conversion rate is stable at 8.5%, the group activity rate is 45%, the retention rate is 98%, and the live broadcast rate is 8% (the highest in the industry). C. Personal WeChat is responsible for the private domain operation of a jewelry anchor (fans 200W+) in Tik Tok. Through operation, the average unit volume of a single fan increased from 2.44 to 6.39, and the monthly unit price of a single fan increased from 607.66 to 1940. 14. A team of three people in a single month will promote GMV436W②B user operation A for the anchor, and be responsible for the promotion of private domain operation of big shopkeepers. Through the establishment of cost recovery data model and refined operation system, the business cost recovery period is shortened from 8 months to 3 months, the peak order rate of a single community is 35% (which should be the highest in the industry), and the monthly GMV is increased from 3000W to 6000W W. B, which is responsible for the innovation and retention of high-end entrepreneurs. Racine has 5,000 basic entrepreneurs (annual GMV3000W- 1 billion) and 200 high-end entrepreneurs (annual GMV exceeds 1 billion). The active rate of group members is 70%, and the retention rate is 99%. 2. Content operation performance ① Responsible for the creation and promotion of paid courses of the company. In the end, this course has a total audience of 3000W+, a sales volume of 20W+ and a sales volume of GMV2000W+ in Himalayan region, ranking second only to Wu Xiaobo, which is responsible for the production and dissemination of new media content. 60W+, a high-quality entrepreneurial user on the whole platform, finally feels like Hanamichi Sakuragi. Treat the operation as he treats basketball. I am eager to grow up, no matter how hard and tired I am, I will remain optimistic and strive to be the best myself in the end. Second, 0 experience, switch to Internet user operations. After graduation, I came to Hangzhou alone and worked as a real estate salesman and hourly worker at McDonald's. Finally, he joined Hangzhou Toujia Decoration Building Materials Marketing Company, and rose to the department head in less than 2 years, with 20 14 no less than 2 weeks per month. So what is the reason for me to give up such superior conditions and switch from 2800 yuan to Internet operation? 1, travel all over the country and feel at home everywhere. My job is to do large-scale offline activities for the bosses of building materials trade unions in various cities, so I travel all over the country for more than 0/0 months a year, stay in hotels every day, and basically have no personal life. I have a wide range of hobbies, such as running, cycling and games, but I lost all my hobbies because of work, and even my girlfriend didn't have time to talk about it. 2. Sunset industry. At first glance, the real estate industry is already a sunset industry. I feel that I am eating a youthful meal and can't lay the foundation for entrepreneurship. At that time, with the rapid development of the Internet, I had the idea of switching to the Internet, but I never made up my mind. 3, drinking entertainment, the particularity of the gastrorrhagia industry, drinking at least 3 times a week, often drinking in KTV after midnight, the body burden is very heavy. Once I had a terrible stomachache after drinking, and the hospital found that my stomach was bleeding. The doctor told me seriously that if you go on like this, you will be ruined if you don't nourish your stomach. Based on the above three points, I thought about 1 week, and then offered to leave. Although many leading colleagues tried their best to retain them, they didn't look back after they figured it out. Third, in 1 year, the novice operator grows greedily, and the Internet capabilities he captures are as follows: user demand collection, community activity, community daily maintenance, simple activity execution, SOP process execution, and the use of simple statistical tools. If you feel that you need this form of Internet operation capability model, please leave a message and I will send it to you in the form of a form. After leaving my job, I immediately began to prepare for a career change. 1. Why choose user operation? ① The best way to access the Internet is to operate. I checked all the posts on the internet and found that I can only operate, and other posts have no foundation. However, I also found that the most scarce thing in the Internet industry is excellent operation, and most CEOs of companies are from operations. As long as the operation is done well, the later development can start its own business, which is of accumulated significance. ② Why choose user operation To be honest, in 20 14 years, there were not so many learning materials and courses, and Internet operation was not divided into such sections. At that time, the most popular positions were product manager and development, and operation was a chore. I have learned a lot about operation, and I feel that it is the most difficult to deal with users, which means it is the easiest to make core competitiveness, so I chose the direction of user operation. After determining the direction of career change, I conducted a closed study for half a month. I read all the articles and books about operation in the market and took a lot of notes. Then I will submit my resume every day. I remember I submitted more than 300 resumes. Finally, a company that is a shopping guide platform hired me with a monthly salary of 2800. Although the salary is really low, I am very grateful to this company for giving me a ticket to the Internet. The first half of my job in a new company is the most painful, and I wonder every day if I have made a wrong turn. Because the operation supervisor has a general ability, he can't tell what the operation is for after half a year, and what is the use in the company? Later, I realized why the company didn't open me. Maybe it's really because I'm so cheap. When you are confused, you should calm down and study, and slowly change yourself and the environment. I learned three tricks to make myself grow up quickly and find the springboard of life. 1. Read all the contents of Internet operations, classify, summarize and refine them, and make yourself a reserved Internet operation. I remember watching Zhihu at that time, operating official WeChat account, learning website and books. What impressed me the most was Shantou Business School, where the course was the only course combining actual combat with theory, and I realized the value of operation here. I also read many books written by operators, but they all feel very general and have no content. But I still want to recommend one, which is the Light of Operation by Mr. Huang Youcan. I would like to express my sincere thanks to you for your contribution to Internet operation. 2. I like to participate in all sharing activities in the same city and offline. The fewer people there are, the more I like to participate, even if I pay. This kind of activity is generally organized by the CEO of a startup company. They share their projects through activities, find ideas for operation through exchanges, and recruit good partners. At that time, it was particularly full, and I was outside every weekend. I went to some activities, even though they were far from Xiasha. Although I may not get anything from every game, I have really grown up. Through this small group activity, I combined my theoretical knowledge with my business. By colliding with other people's thoughts, the thinking dimension is more sound and the operation strategy is more reliable. 3, through offline, WeChat official account, etc. The best way to get rapid growth is to find a great person in the industry. I remember there are some self-media online in Hangzhou. Most of them are invited to dinner by me, and some awesome people who are not expensive are also invited. In this process, it is the fastest ability to improve. Communicate with them. Often can open a window for me, have a broader vision. They taught me what they have learned all their lives in an orderly way and gave me pertinent suggestions according to my current situation. These suggestions have saved me many detours. Free is the most expensive, and spending money is the most affordable. It is most reliable to pay for cattle, but it is likely to be beheaded if you report the course indiscriminately. Fourth, in the second and third years, I was an operation expert, and my biggest gain was: 1. I really started user operation and how to think and operate systematically. 2. Improve the operation by modules around the data analysis business. 3, learned the basic management ability, abandon self and altruism. The harder you work, the luckier you will be and the longer you will be. What is the most important ability in this period? 1, the ability to establish business original data model. 2. Be able to discover real business problems around data. 3. How to correctly run through the 0- 1 stage of business capability. The Internet capabilities involved in this stage include: user demand mining, user interview questionnaire design, simple user stratification, planning community activities, mastering active means, transformation scheme writing, selling point copy refining, SOP execution optimization, SOP problem feedback, mastering data types, detecting abnormal data ups and downs, and basic management ability right 4. It was the biggest two years in my growing process, and I met distinguished people and started a highlight moment in my career. I participated in an offline activity and met the CEO of a startup company in Hangzhou (I can't say it specifically). They developed an application for social interaction in the community. Entrepreneurs and partners are all from Ali background, both P8P9, and the operation team is also quite strong. Then I met him, the old operation of 1, Ali 14. Joined Ali in 2000, Ali went public and retired, and then founded this company. It took me more than two months to go to this startup. At that time, my girlfriend said, you are so stupid, you didn't even talk about your salary, and you didn't even know their welfare benefits. You were so stupid. Here, I share that being with the right people and the right team is more important than anything, and money is nothing. I told my future wife that I would stay in their team for free. Joining this company was quite uncomfortable in the first half of the year, because it was operated by users on the mobile side of APP, and it was very painful to adapt, and it was difficult to integrate into this excellent team. But in this process, I did three things, which made me the most productive person in the company in less than 1 year. I write a daily newspaper every day to let all my colleagues know about you and help you. At that time, the team was biweekly and wrote for two months in a row. Through the daily newspaper, I let all my colleagues and partners know about my daily work content and difficulties. Because they read the daily newspaper, they took the initiative to help me solve many problems. In this process, I gradually learned about the business and integrated into the team. 2. Listen more, talk less and do more, and become a fighter. I'm most afraid of meeting someone who can talk. Such people often do little. The operation is done in a down-to-earth manner, and there is no shortcut at all. Learning and thinking only make you take fewer detours. At that time, another colleague and I were responsible for the operation of the last paragraph of the APP. The two of us took 10 interns and stayed in a small room for two months. Finally, we have the highest permeability and retention rate of all plates. I was particularly shocked at the time and always thought the data was wrong. But then I believed it, and this is the reward of doing things seriously. Since then, I have been asked to do all the new business and projects of the company, because it is particularly easy to do lottery. If I can't do it well, it will be harder for others to do it well. 3. Write more, talk less and share more. Altruism is self-interest. Talk less at the meeting, but you need to summarize and refine more. At least, I hope I don't always express my views in meetings, but I need to express some problems that I have seen more. Sharing more means constantly helping others to share knowledge points at work and in the team. In fact, the more you share, the more specific you master. I am here to report the project data. I share a little. Listen more, talk less, do more, write more, talk less and share more. I believe that as long as you can settle down and do good deeds, no matter what you do, you can make great achievements. It was also from this period that I began to provide free advice and help to many Internet operators. I hoped to learn more business and make more friends in this way in the early stage, but I didn't expect to start a sideline business slowly. Later, due to family financial pressure, I reluctantly left the company that brought me up the most. Because of your recommendation, I joined Lakeside University in Malaysia as a senior user operation expert. 5. In the 4th-5th year, during the period of operation and groundbreaking, my biggest gain is: 1. I learned the essence of management and leadership. 2. Have a deeper understanding of mission, vision and values. 3. Have a deeper understanding of how large companies operate projects and integrate resources. Helping others is the fastest way to grow. What is the most important ability in this period? 1, structured knowledge output ability 2, ability to communicate with the outside world, ability to speak in public places 3, ability to understand one's own core competitive advantages The Internet capabilities involved at this stage are as follows: mastering refined user operation, understanding user growth system, extending user life cycle, handling complicated user stratification, establishing community transformation process, planning complex activities, positioning active people and targets, controlling ROI and risks of activities, tracking hotspot differentiation, product application of SOP, and shopkeepers. I am responsible for the user operation of APP and the operation of entrepreneur community at Lakeside University. In this organization, the biggest gains are the understanding of business and the business philosophy of big companies. 1, responsible for arranging courses, and I became the most familiar person at that time. At that time, I was responsible for organizing all lakeside courses into mind maps and making course contents for all students to learn and inquire. In the process, I read at least millions of manuscripts and sorted out the structural diagrams of dozens of courses. Invisible, let me have a deeper understanding of business, management, organization, decision-making and thinking than ordinary people. This job opened my eyes. I learned a lot about the nature of business and how to grasp the key points. 2. Managing the entrepreneurial community has made me understand the essence of B-side operation. At that time, in order to expand the influence of the school, we set up an entrepreneurial society. Through the combination of online class drainage and offline activity organization, through this group, many potential students have been absorbed at zero cost. Because this job is sensitive, it is not convenient to start. At Lakeside University, although I feel that my growth in professional skills is limited. But let me grasp the essence of business faster than the average manager, lead the team better than the average manager, and summarize and enlarge the model better than the average manager. Also during my stay at Lakeside University, I contacted corporate consultants and helped several small and medium-sized enterprises to build their private domain and operational data systems, so that they could avoid detours. In the process, I want to share one more thing. The most important thing for a company from small to large is the success of its business model. In addition, it is the success of organizational culture, so I especially understand the importance of mission vision values. I'm in Zuo 1, and my father's horse is in the middle of 66. I am a commercial trader, and I am invincible at this stage. My biggest harvest and feeling: 1. Every time I change jobs, I have to plan my career development at that time. 2. Only from the business point of view, the problem is very one-sided, a perfect project business, organization and management are indispensable. When your ability reaches a certain level, resources will be close to you. The best way to accumulate resources is to try our best to make each other better. What is the most important ability in this period? 1. Determine what is most important in business. No matter what you do, it is right to grasp the essence of the matter first, and then continue to do things. Learning to judge what is right is a lifelong ability to learn, but how to do things right is actually a matter of time, and it is not a big problem to take a few detours. 2. Ability to export data models around business. When you want to introduce a new business to others, the most important thing is to sort out the data. Only when there is data can it be convincing, and it is possible to enlarge it. Because of this data, the company's business jumped from 3000W to 6000W3, and through management, the organizational ability was cultivated into a habit. If you can bring excellent organizational skills to the team, I believe that no matter what kind of team you are, you can manage it well. At this stage, my Internet capabilities include: medium-sized team management capabilities, organization and training capabilities, business growth capabilities, replicable business model output capabilities, industry business transformation understanding capabilities, and resource integration capabilities. I see from 17 that the future operation of Internet users will be more and more subdivided and professional. The Internet has also slowly entered the WeChat Internet from the mobile Internet. At that time, the official WeChat account and community operation were the hottest. With this judgment, for better career development, I chose the community operation operated by users (in fact, it is private domain operation). At that time, he joined the Wang Yao Group and was responsible for the private operation of the largest anchor, Yu Dagong. In addition, he is also responsible for the private domain name operation of a jewelry anchor (fan 200W+) in Tik Tok. Through the operation, the average number of single fans has increased from 2.44 to 6.39, the monthly unit price of single fans has increased from 607.66 to 1940. 14, and GMV436W is promoted by three people in a single month. Next, I will be responsible for the private domain operation promotion and special store of Whale Ling Group. The content of this business is very huge, and I plan to share it with you in the form of live broadcast in the future. If you are interested, please leave a message. If there are a large number of messages, the class will start immediately. Through the establishment of cost recovery data model and refined operation system, the business cost recovery period is shortened from 8 months to 3 months, the peak order rate of a single community is 35% (which should be the highest in the industry), and the monthly GMV is increased from 3000W to 6000 W.7. In the future, an entrepreneur will go to Pratt & Whitney in Wan Li. Now it is mainly responsible for providing services for anchors with high customer unit price. In addition, we also provide the following services for friends who want to switch to the Internet or improve their operational ability: 1, pre-employment career planning, resume optimization, interview simulation, so that you can quickly get started with Internet operations; 2. Systematic business teaching and management counseling after employment will help you gain a firm foothold in the new company quickly. Take you to analyze the business of the new company and build an operating system around the data. Through the combination of actual combat and operation, you can quickly improve your actual combat ability. Let you make rapid achievements in the new company, and it is easier to get promoted and raised. Along the way, I felt lucky and basically didn't go the wrong way. In the process, I also got what I wanted. 1. Fortunately, I switched to Internet operation at that time, and it was still user operation. Fortunately, because I kept my enthusiasm for learning, I met many friends who were willing to help me grow up. Fortunately, because I want to help others, I started a lot of consulting services focusing on comments and collections. Next, I will share a series of dry goods content of operation switching, so that you can upgrade your operation without worry. In order to thank you for your attention, I have prepared 72 secrets of growing up in operation. If you have any questions, please feel free to comment and consult at any time.