Traditional Culture Encyclopedia - Hotel reservation - How do hotel sales clerks improve their performance?
How do hotel sales clerks improve their performance?
If a hotel wants to survive for a long time, it must be a mature personal market. How to reach a mature personal market? Simply say a word, with persistent patience, always actively develop and maintain guests! If we can do this, the personal market will be able to connect everything! Sounds reasonable! Most hotel marketing training, managers or directors ask their subordinates to do these things. I want to tell you, you must remember that these things are impossible, or just nonsense, and are used by incompetent department managers, directors or trainers to deceive people!
By the way, how to develop individual customers may be helpful to you ~
If you want to develop your personal market and then reach maturity, it is a long process (your hotel has a good location, unique decoration and no worries for customers). If you want to be a relatively poor individual, you need certain skills and methods. One way I have already said is to cast a net and concentrate on fishing. For example, there is an office building around you and there are potential customers. Most managers will let you rush in and knock on the door with information and agreements. This method is time-consuming and laborious, and the effect is not obvious. At the same time, being rejected many times will seriously dampen the enthusiasm of sales staff. Therefore, it is necessary to sign a separate agreement at home. First of all, you should collect the information of potential customers, including company name, main project, telephone fax, name of the person in charge, etc. The company name is usually found on the water mark of the office building, and other information should be checked. After you receive it, call and sign the agreement directly with the other party, and you will definitely transform. For example, if you want to develop business with the other party, for example, you can let the other party use your hotel platform to promote products. For example, invite each other to taste the new dishes of the hotel. In short, make use of your own advantages to combine with its products, and let the other party think that cooperation with you can be a win-win situation for both parties, so as to gain the trust of the other party, and then achieve the purpose of signing a housing agreement with you; After the agreement is signed, don't ignore it. At home, I always call or greet as a friend, and gradually develop into a friend relationship. The purpose is to meet more friends and introduce more customers to you! Of course, these are internal purposes, and you must not show them in marketing! Hmm. How interesting
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