Traditional Culture Encyclopedia - Hotel reservation - For Wuliangye, the market value has exceeded one trillion yuan. What about the liquor market?
For Wuliangye, the market value has exceeded one trillion yuan. What about the liquor market?
At present, the liquor market in China is very huge, and hotels of all sizes in China consume countless quantities of liquor every day. Liquor has become an essential element for business entertainment and friends' dinner. And liquor can also represent the grade of this meal to some extent. If you see everyone drinking Maotai, Wuliangye and other high-end wines on the wine table, then your first impression is that the dinner is of high grade, because each bottle of wine costs thousands of dollars, even reaching two or three thousand dollars per bottle.
Then, since the liquor market is so huge, why am I not optimistic about the future development of the liquor sector? There are many reasons for this.
First of all, our government has gradually begun to reduce public funds for eating and drinking to avoid extravagance and waste. As far as the government is concerned, the existence of liquor has been basically eliminated at the dinner table. And now our country is cracking down on giving gifts and inviting people to eat and drink. Therefore, liquor has relatively reduced the market.
The second is that drinking is easy to screw things up. Many people can't control their words and deeds after drinking, and even fight, resulting in injuries and hospitalization, and even heavy casualties. And be punished by law. And now with the improvement of living standards in our country, many people have cars. Drunk driving has also become a very serious social problem. China should have stepped up its efforts to investigate and deal with drunk driving. And it has a very severe blow to drunk driving and drunk driving. So objectively speaking, many people have also reduced their chances of drinking.
Finally, many people in our country have begun to pay more attention to health preservation, and many people who have been drinking for many years have gradually given up drinking. As a new generation of post-90 s, a large number of people did not drink liquor. I think the liquor sector is not optimistic.
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