What is the design concept of Haibao?

Haibao means "the treasure of the four seas" and takes the Chinese character "people" as the core idea, hoping to embody the spiritual connotation of "people-oriented" in the World Expo. Chinese characters are the essence of China culture. The use of creative mascots with China characteristics also reflects the characteristics of China. Design concept:

1) fully reflects the culture of the host country; 2) Fully embody the theme of Shanghai World Expo "Better City, Better Life"; 3) It has the value of product derivation and development; 4) Perfect combination with the emblem.