The new Audi Q5: Small changes to pleasure, big changes to injury, and I focus on changing the lights.

In the latest round of product innovation, Audi has been criticized by consumers, especially three main products:

After the replacement, the scenery of the Audi Q7 is no longer, and most people generally realize that its appearance is far from the domineering of the previous generation.

Audi A4 is quite satisfactory, with neither obvious shortcomings nor obvious bright spots, and gradually loses popularity in the contest with the brand-new 3 Series and C Class.

The Audi Q5 released overseas on 20 16 was not introduced into China until 20 18. Without the brand-new Q5, its appeal to consumers is greatly weakened.

The "decline" of the three main models has gradually been reflected in the terminal. Coupled with the strong product offensive launched by Mercedes-Benz and BMW, Audi's ranking in the first-tier luxury brands in China has changed from absolute advantage to equal. In 20 19, Audi even became the only brand in BBA that did not cross the threshold of 700,000 vehicles.

Audi has made great efforts to build a new generation of products that have not been recognized by the target consumers. This kind of "thankless" is obviously worth pondering by the OEM, and Audi needs to make changes.

Therefore, among this generation of products, Audi has made greater efforts:

After the redesign, the Audi Q7 is wild, the iconic hexagonal grille with big mouth becomes wider, and the chrome trim of the middle net is also placed horizontally and vertically, which is much more domineering in visual effect than the old one. In addition, the new Q7 also enhances the sense of technology and power of the interior, and Audi's proud "technology" label is further strengthened.

This is especially true for the new A4. Audi official even released the Audi A4 in one breath. Luxury car, Audi A4? Avant and Audi A4? allroad？ Audi Quattro? Luxury car and Audi S4? Avantgarde five models. The new car has not only undergone a makeover, but also made a series of optimizations to its configuration. Of course, the effect is still obvious after the change. It is said that people who have driven the new A4 say it is more beautiful and fun to drive.

As the two main models Q7 and A4 have successively completed the mid-term redesign, Audi Q5 has become the most critical part. On June 29th, the Audi Q5 was finally released. Compared with the current models, the new Q5 has made some targeted improvements, such as:

1. The new Audi Q5 adopts the latest family design style, the octagonal air intake grille on the front face and the S? The line kit is honeycomb-shaped and has great visual impact. In terms of color matching, the new car offers 12 body colors to choose from, among which metallic green and moonlight blue are new colors, and a black light kit is available.

Headlights have always been Audi's specialty, and this reform is no exception. The headlights of the new Q5 still come standard with LED light source, and there are matrix LED headlights to choose from. The high beam is divided into 24 individually adjustable segments, which can provide good night vision. Modelling, the design idea of the new Q5 is basically the same as that of the new A4.

The change of taillights is more obvious and interesting. It uses organic light emitting diode light source, which is divided into three matrices, supports dynamic steering lighting effect and has proximity detection function. When the vehicle is stationary and road users are detected within two meters behind the vehicle, all organic light-emitting diode taillights will light up to indicate. Judging from the demonstration animation, it's really cool.

3. As for the interior, the new Q5 has not been greatly improved, and the changes can still refer to the new A4. However, the new car is equipped with the third generation MMI information system and matched with the latest voice interaction system. The arrival of this system makes "human-computer interaction" not only exclusive to Mercedes-Benz and BMW. In addition, it is worth mentioning that the urban Audi pre-safety system, anti-collision assistance, turning assistance, exit early warning system and adaptive cruise assistance system will all appear on the new Q5.

4. Although rich in power, most of them are diesel versions for Europe. Domestic forecast is still 40? TFSI and 45? TFSI has two power-class 2.0T vehicles, but a 12V light mixing system is added, which helps to improve the comfort of the start-stop system, reduce the turbine lag and improve the acceleration performance.

It is not difficult to find that a series of changes in the new Q5 are actually focused on the design aspects such as appearance, especially the change of headlights, which brings Audi into the topic of "lighting factory". Of course, this is Audi's consistent advantage and one of the important factors for consumers to buy Audi. Strengthening this function is a good thing for the product itself.

However, from the point of view of product strength, whether there is such a "chemical reaction" after the Audi A4 is redesigned depends on how the domestic joint venture partners operate. And this node may have to wait a year (it is reported that the domestic version of the new Q5L will be listed in June next year).

Looking back at the sales volume of this generation Q5 since it was listed in China, we can find that its data distribution is not stable, especially in the first year of listing, with the delisting of the old Q5, the new Q5 failed to show its due product appeal, coupled with the dual-clutch gearbox and quattro without pure mechanical central differential. Configuration changes such as the super four-wheel drive system have made consumers question the strength of the product.

Recently 1 year, the sales volume of Audi Q5 tends to be stable, and even in the recent 65438+February, the order of 16400 was harvested, which is regarded as the redemption of sales volume. But everyone with a discerning eye knows that this is obtained by Audi at the price of the terminal.

"In fact, like A4, Audi Q5 also faces the problem of product highlights, especially when BMW and Mercedes-Benz products are more and more balanced, it is difficult for Audi to have room to play. However, if Audi gets a surprise where consumers pay attention, it is not difficult to get the attention of the target users. The new A4L has obviously been done, and the new Q5, we will wait and see.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.