Sharing the key points of replicating the Yuanjiacun model

Key points on the replication of the Yuanjiacun model

Boguan Dazhi Cultural Tourism? Qin Zhiyong

Yuanjiacun started as a village, and later became an operation and investment management company company, followed by a demonstration model of the integration of beautiful countryside, agriculture, culture and tourism and the integrated development of primary, secondary and tertiary industries, and finally a story that has been passed down.

From a business perspective, meeting demand is fundamental, and model expansion or replication is benefit. But people in the industry say, "If you imitate Yuanjia Village, nine out of ten will fail, and one is on the road to failure."

In terms of resource geography and cultural attributes, Yuanjia Village in Shaanxi is unique; but in terms of operation models and demonstration samples, Yuanjia Village represents a category, there can be many, and there is no such thing as failure or death. statement.

So, studying the Yuanjiacun model is not only about the brilliant results, but also about the hardships of the process; not only the innovation of the business system, but also the courage of the local government system; not only the development of tourism , there is also the promotion of the integration of culture and tourism; it is not only the general trend of beautiful countryside, but also the accumulation of time costs that bring about accumulation; not only the increasing number of foodies, but also the turmoil of Internet self-media communication.

Here, I will only share the rhythm of replicating this model in terms of operation:

First of all, there must be a scene and a story.

(1), scene

It is mainly the landscape line. Ancient villages and modern buildings, concentrated rare trees, characteristic terraces, exquisite waters, advantageous agricultural planting, unique scenery throughout the year, and so on.

The blue-gray bricks, blue-gray tiles, and traditional-style window lattice in Yuanjia Village are simple and solemn, which further accentuate the yellow of corn on the wall and the red of pepper under the eaves.

This short old street vividly reproduces the urban customs of Guanzhong. Yuanjia Village in Liquan County can really be described as the Shaanxi version of "Along the River During the Qingming Festival".

(2), story

Mainly cultural line. Legends, stories, folk customs, ancient houses, ancestral halls, celebrities, legends, leaders’ visits, world evaluations, etc.

......

Then, operation-led creation began.

(1) Simply copy Yuanjiacun and make high-quality and safe snacks to meet the needs of foodies.

(2) To further replicate Yuanjia Village, it is to restore and demonstrate folk customs to meet the needs of people watching.

(3) Next, copy Yuanjia Village, which is to integrate agriculture-based industries with tourism, and use the front-store and back-factory and cooperative model to ensure that you can eat with confidence and sell with confidence.

(4) Continue to copy Yuanjia Village, which is to carry out activities, exhibitions and cultural creations around culture, such as: cultural centers, libraries, cultural squares, and even museums, as well as regular cultural festival activities; it is to improve it around tourism High-quality supporting facilities, such as: B&Bs, hotels, music streets, light shows...

(5) In-depth and continued replication of Yuanjia Village means daily marketing activities and daily Internet promotion. Mainly, there are constant activities at the operational level, constant news, constant interactions, constant internet celebrity business, constant dissemination, and constant promotion, etc.

(Six),...

One by one "Da Qin Notes" (Qin Zhiyong) on ??the "Chongqing→Yi" Chang high speed train on October 19, 2019

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