Is the hotel "flop" for developers to find a balance between sales and self-sustaining?

At present, more and more developers are making their own brands. It is understood that the original intention of many developers to do hotels is mainly because they encountered comprehensive plots at the beginning of land acquisition, covering residential, commercial, office, hotel and other formats. Developers need to find a balance between selling and self-sustaining properties. As a holding property, hotels can help local governments solve practical problems such as taxation and employment. Therefore, when the hotel is included in the planning of the complex as an important supporting facility, the developer may be "trapped by the hotel" in many cases.

In this case, developers will not simply take the hotel's rate of return as the project consideration index, but comprehensively balance the return on investment of residential, commercial, office buildings, hotels and other overall projects. Generally speaking, in a complex development project, if there are high-end hotels as supporting facilities, it will have a certain pulling effect on residential sales, commerce and office rent, and the pulling effect is considerable.

When the property for sale has been rapidly transformed, the cash flow has been balanced, and the investment cost and income of the hotel have been calculated into the overall development cost of the complex, the greater pressure of hotel investment in the future comes from daily operation. It may be a process from passive to active for a developer to be a hotel. With the development of domestic hotel market and the cross-border operation of major developers and retailers, there will be fewer and fewer large-scale comprehensive hotels in the overall market in the future, while there will be more and more boutique hotels and characteristic hotel with more styles, and the market will be more subdivided.