Can a catering investment management company invest in setting up a restaurant?

The recent catering market in Ningbo is very lively, and a number of leading catering enterprises are expanding against the trend to seize business opportunities. Since the beginning of this year, with the influence of the financial crisis spreading to the consumption field, the popularity of the catering market in our city has declined and consumption has declined. Faced with difficulties, a group of leading catering enterprises have taken active actions to expand new growth points by opening new stores, brands and models. Mass catering has accelerated the expansion of the market, and hotel catering has actively adjusted and transformed. Under the impact of the financial crisis, Ningbo catering industry has started a new round of expansion. But different from the past, this round of expansion means more about the transformation and development of Ningbo catering industry. Under the financial crisis rooted in the Yangtze River Delta, the popularity of various restaurants declined. But in contrast, the mass catering represented by Chinese fast food chains is the least affected. Every noon or evening meal peak, chain fast food restaurants near office buildings or commercial blocks are still crowded. Not only that, the bosses of major chain fast food companies are getting busier and busier this year, traveling frequently between cities in the Yangtze River Delta. This year, the expansion speed of fast food chain enterprises in China has obviously accelerated. Well-known brands such as Laibibao, New Sifang, Huabihe, Shunwangji and Haoweidang frequently look for shops and open branches in other places. "This year will be the fastest growing year in the company's history. Six new stores have been opened in the first four months, and it is expected that there will be more than 20 new stores. " Chu Jianhua, general manager of Huabihe Catering Management Co., Ltd. told the reporter. It is understood that at present, five chain fast food enterprises in our city have opened nearly 200 branches in other places, which are widely distributed in Zhejiang, Shanghai, southern Jiangsu and other cities. In Shanghai, Hangzhou, Jinhua and other cities, Ningbo chain fast food enterprises have more than 10 stores. Under the financial crisis, mass catering has shown great vitality. "Since last year, everyone has generally saved the expenditure on food and beverage consumption. Some customers in our store have also moved to cheaper fast food restaurants or family consumption, but at the same time, some consumer groups have moved from hotels to our chain fast food restaurants. In general, our consumption here has not been affected. " A person in charge of Laibibao Rainbow North Road Store told the reporter. The contrarian expansion of Ningbo chain fast food enterprises also stems from the leading Chinese chain fast food model in our city. As one of the earliest and fastest-growing areas of Chinese fast food chain, Ningbo's fast food enterprises have introduced the modern chain management mode and accumulated considerable experience in the development of Chinese fast food dishes, the procurement and distribution of raw materials, and the unified management of stores. According to the expert evaluation of China Cuisine and Catering Industry Association, Ningbo has become one of the developed cities with many fast food brands, wide distribution and mature management in China. New brands, new industries and new models all have their own merits. With the large reduction of business banquets, the catering of large hotels aimed at high-end consumption has been greatly affected. However, some leading enterprises still seize the opportunity to open new stores, and some actively explore foreign markets. Shipu Hotel, which opened at the end of last year, is the largest local catering hotel in Yuyao. It will leave Ningbo for the first time this fall and open a branch in Shanghai Nanhui Wanda Business Circle. Ye Sheng recently acquired Zhongyuan International Hotel and opened the largest restaurant in the west of Lianfeng at the beginning of this year. Hotel catering enterprises such as Xiangyang Fishing Port, Cixi Yangming and Jiangnan Impression all have plans to open new stores recently. However, compared with the chain fast food industry, the contrarian expansion of hotel catering has more intention of transformation and development. Some catering enterprises have created new brands to attract new consumers. Shipu Hotel has taken over the operation of the most prestigious Ningbo cuisine brand "Zhuangyuanlou", which will be unveiled on He Yi Avenue at the beginning of next month. The person in charge of the company told the reporter that unlike the mid-range seafood business characteristics of the "Shipu" brand, the "Zhuangyuanlou" brand will be mainly positioned at high-end consumption, and the brand characteristics of traditional Yong cuisine will be re-established through fine production. To this end, Shipu has also invested in the establishment of a 56-mu production base of raw materials for dishes. With the impact of traditional New Year's Eve consumption, some hotel catering enterprises extend the industrial chain, expand the consumption of accommodation, leisure and entertainment related to catering, and rely on the advantages of industrial support to attract business tourists. Cixi Yangming Catering Company took advantage of its catering business to establish the brand of "Hanjue" and develop star-rated hotels. At present, large business hotels have been opened in Wuxi and Wuhu. The recent investment projects of Ye Sheng Hotel have all jumped out of the management idea of single hotel catering, expanding business rooms, leisure and fitness, and forming consumption interaction with catering. Under the background of decreasing business activities and shrinking hotel-style catering customers, some catering enterprises also seek innovation in business models to expand consumption. Catering enterprises in Yinzhou, Beilun and Zhenhai actively develop industrial catering, set up large central kitchens, process semi-finished or finished foods such as clean vegetables and fast food, and provide catering services for large enterprises and institutions to meet the catering consumption needs of office workers. For example, the number of people dining in Xiangyang Fishing Port has reached 30,000 per day. Mass catering will become the mainstream of the catering industry, reflecting the keen market sense of catering enterprises in our city. Relevant persons of the Municipal Trade Bureau analyzed that the low consumption of catering is also an opportunity for the catering industry to reshuffle to some extent. At this time, the store resources are relatively sufficient and the expansion cost is relatively low. If superior catering enterprises can seize the opportunity, it is expected to expand their scale and expand their markets rapidly. According to the person in charge of some catering enterprises, it used to be hard to find a restaurant in a bustling area, but with the decline in consumer demand, the number of restaurants seeking transfer has increased significantly recently. Moreover, the price of shops has dropped by at least 10%. However, the Municipal Catering Association also reminded the catering enterprises in our city that the current catering consumption is still low, and the market expansion, especially the expansion of catering in large hotels, should guard against risks. Since the beginning of this year, the turnover of key catering enterprises in our city has generally declined, especially some large hotel catering enterprises. Since last year, the large-scale hotel-style catering opened by individual enterprises in our city in other places has not been successful. For example, a high-end catering hotel invested by a well-known enterprise in Shanghai closed down in less than a year because of its sluggish business. People concerned believe that affordable and popular catering will be the mainstream of the catering market in the future. It is a good thing to expand against the trend, but for high-end catering enterprises, we should learn the lessons of blind expansion, strengthen management and ensure quality. At the same time, we should put down our airs, adjust and transform as much as possible, and strive for more consumer groups. According to the reporter's understanding, several large catering enterprises in our city intend to enter the fast food market and morning market and develop popular catering.