Traditional Culture Encyclopedia - Hotel reservation - Development of Intercontinental Hotels Group
Development of Intercontinental Hotels Group
1876, Bath Red Triangle trademark became the first registered trademark in Britain.
In 1960s, Bath Company acquired some well-known brewing companies and became the largest brewer in Britain, with the largest number of pubs.
1988 bought Holiday Inn International and started to set foot in the hotel industry.
1989 Bath began to reduce the number of bars because of the prohibition of alcohol, and the remaining funds were used for hotel development.
1990 Buy Holiday Inn North America and Holiday Inn, and the hotel will start to internationalize.
199 1 launched Holiday Inn Express to supplement the shortcomings in service segmentation.
Crowne Plaza Hotel &; Resort), catering to high-level consumers. In the same year, this small bar was transformed into a small hotel to cater to the growing dining-out market in Britain.
Staybridge Suites was launched on 1997, which caters to the high-consumption long-stay market and develops rapidly, with more than 50 in the United States.
1998 bought an intercontinental hotel company and added a high-consumption brand.
In 2000, it acquired Australia South Pacific Hotel Group (SPHC) and established its leading position in the hotel industry in the Asia-Pacific region. In the same year, Bass Brewery was sold to a brewery in Belgium for 2.3 billion pounds, which was later renamed Six Continents PLC.
In 200 1 year, 988 unknown small bars were sold at a price of 625 million pounds, and European inn chains were acquired at a price of 80.1billion pounds. Its strategic position is very important. After it was transformed into a holiday inn, its position in Britain and continental Europe was consolidated. In the same year, it acquired Intercontinental Hotel in Hong Kong at a price of 2.4/kloc-0.0 billion yuan, which consolidated its position in the high-consumption market in China and Asia.
In 2002, hotels, soft drinks and retail (Mitchell s&; Butler company).
In 2003, an intermediate long-stay hotel brand Candlewood was added.
In 2004, Indigo began to provide affordable boutique house accommodation.
In 2005, Staybridge Suites was launched in Britain, drawing lessons from the successful example of American Staybridge Suites. In the same year, we cleaned up the soft drinks (Britvic plc) held by the group and became a company focusing on hotels.
In 2006, it established a joint venture with Japan's All Nippon Airways and became the largest international hotel operator in Japan.
In 2007, we will vigorously develop the holiday hotel brand, which is planned to start in the United States in 2008 and end at the end of 20 10.
1946, Pan American founded InterContinental Hotels Group; 1952, Kemmons, USA? Kemmons wilson founded Holiday Inn Group. In 1990s, British beer manufacturer Bass took over the Holiday Inn as a whole.198, Bass bought the InterContinental Hotels Group and its 187 single stores from Japan Saison Group for $2.9 billion. In 2000, it spent 654.38+0.28 billion pounds to acquire the management rights of 59 hotels owned by Hale International Co., Ltd. and 865.438+0 billion pounds to annex 79 hotels of Posthouse Group in Britain. In July, 20001,Bath Hotel Group was renamed as six major hotels.
In 200 1 year, the global profit of Liuzhou Hotel Group is nearly 800 million pounds. It manages more than 3,200 hotels in more than 65,438+000 countries around the world, and owns five brands: Intercontinental, Crown, Holiday, Holiday Express and stay bridge. Holiday Inn was the largest single mid-range hotel brand in the world at that time.
In April 2003, Liuzhou Hotel Group officially changed its name to Intercontinental Hotel Group. "Intercontinental Hotels Group" is a brand name, representing the subsidiaries of Intercontinental Hotels Group engaged in hotel industry all over the world.
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