The role of order churn rate in hotel revenue management

1. Revenue impact: The higher the order churn rate, the lower the hotel's revenue will be, because the hotel cannot obtain revenue from these orders. The reduction of order churn rate can be achieved by optimizing price strategies, improving service quality, etc., thereby increasing the hotel's revenue level.

2. Customer experience: A high order churn rate will leave a bad impression on customers and affect their credibility and reputation for the hotel. Therefore, hotels can reduce order churn and improve customer satisfaction and reputation by improving service quality and improving the booking process.