How to deal with the impact of the financial crisis on the hotel industry

First, explore new markets.

At present, the country has taken the measure of 10, investing 4 trillion yuan to 20 10 to boost the domestic economy. There are more than 900 million farmers' consumer groups in China, and the recent preferential policies for home appliances to the countryside are specifically aimed at the rural market. Our hotel industry is also good. It can continuously improve the tourist reception conditions and services, extend the tourism industry chain and develop the rural tourism market. Some qualified hotels (or cooperating with travel agencies) can develop cheap tourist route products, reduce tourists' travel expenses, attract more tourists from the surrounding cities and rural areas, and boost the hotel market. Open up the holiday student market and enjoy certain discounts with the student ID card. Open up the rural market, do propaganda in the countryside, and bring farmers' weddings and funerals to hotels in the city.

Second, maintain existing agreements, customers and old customers.

A stable source of tourists is a necessary condition for the survival and development of hotels. How to maintain these tourists?

According to the customer's consumption, the sales staff will pay a return visit to customers regularly and maintain good communication. The hotel will hold relevant promotion policies or send letters to inform customers.

Improve hotel service quality and extend service: give away newspapers, fruits and so on for free. Control and promotion of service points: thoughtful concierge service, convenient front desk service, elegant and warm restaurant service, etc. Control and improvement of room hygiene quality: the bathroom is clean and tidy, and the room layout has its own personality and characteristics.

Third, effectively reduce hotel operating costs.

Reducing hotel operating costs and improving operating efficiency are the fundamental ways for hotels to survive and develop. Hotels belong to industries with large investment, high cost and high personnel mobility. How to effectively control operating costs and improve operating efficiency, hotels must do the following in order to effectively manage and control operating costs.

Fourth, speed up the pace of hotel informatization.

Hotel informatization has brought changes in management concepts to the hotel industry. In the next few years, the competition in the hotel industry will be mainly carried out in the aspects of intelligence, informationization and personalization. Hotel informatization provides timely and accurate hotel management data for hotel managers and decision-makers with decision-making basis. For hotels, profit is fundamental. To speed up the pace of hotel industry informatization, we should start with projects that can create and improve economic benefits for hotels. With the popularity of the Internet, it is not difficult to establish a global hotel room reservation network system based on the Internet. Whether it is a group hotel, a chain hotel or an independent hotel, you can join the system. Guests can directly access the system through the Internet, learn the detailed information of a hotel, fill in the order and complete the reservation and confirmation.