What is the definition of microfilm?

Microfilm, that is, microfilm, also known as lithography. Microfilm refers to "micro (ultra-short) time" (30 seconds -300 seconds), "micro (ultra-short) cycle production (1-7 days or weeks)" and "micro (ultra-short) of complete story supported by complete planning and system production".

Microfilm is a kind of film form in the micro-era-network era. Its name is full of China characteristics. In fact, it is a "short film" that has long existed abroad. Microfilm has the characteristics of micro-duration, micro-production and micro-investment, and it is popular in China Internet with its short, pithy and flexible form.

Microfilms have risen from the grassroots, and various "short films" have emerged from various cameras, DVs and mobile phones. But what really promoted it to the level of "film" was a professional organization like "Bird of Paradise Image". Microfilm gradually entered the film level from the casual performance of personal selfies. The scale of investment has also increased from tens of thousands to hundreds of thousands.

Microfilm has an innate gene of marriage with business. It magically turns "advertising" into "content", packaging and delivering brands and products through stories and moving images. It can be said that it is a quite advanced means. It is called video marketing abroad, and it has developed quite well, such as BMW, Levi's, Evian, Sony, Nike, Coca-Cola and Pepsi. G, durex, Bud and other big brands are familiar with video marketing, which is also an important factor for brands far away from the other side of the ocean to travel across the ocean, roam freely in any corner of the world and gain deep roots in people's hearts. Anything that is successfully verified abroad will be successfully replicated in China. As one of the earliest institutions to study foreign video marketing, Bird of Paradise has successively launched brand micro-movies, brand stories, viral videos, product placement advertisements and series of online dramas. Art and commerce are highly integrated and become a powerful marketing tool, which is gradually favored by brand merchants. [ 1]

Compared with traditional media such as TV advertisements, micro-film marketing has high cost performance, wide spread, high acceptance and low communication cost, which has attracted many brands to try and adopt micro-film marketing. Among them, Cadillac, Orange Hotel, Meng Jie Home Textiles, Zhou Shengsheng Jewelry, Netease and other brands have successfully promoted their own brands by using microfilm marketing, and their microfilms have been spread free of charge on major video websites and social networking platforms, with a click-through rate of over one million. The post-80s and post-90s young people contacted by micro-movies are the marketing target audience that all brand businesses attach great importance to. The inherent fashion, trendy and avant-garde temperament of microfilm is also an important factor for the great increase of microfilm marketing and video marketing in the marketing mix of merchants.

The fundamental difference between "micro-film" and traditional film and television lies in its three "micro" characteristics, which makes the single-dimensional art hall with high and low music in the past return to the truly interactive, experiential and "grassroots show" era in which everyone can participate. Its low threshold, universality and interactive participation are suitable for people's emotional demands of pursuing spiritual freedom and interactive experience exchange in the new economic era, and it is web3.0 under the information technology revolution.

The Internet has been extended to mobile devices, and "micro-projection" is the best display platform for "micro-movies", which brings the characteristics of "micro" to the extreme!

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