What are "group buying" and "spike group buying"

Group purchase is group purchase, also called collective purchase (centralized purchase). The earliest group purchase in China was that the company gathered all its subsidiaries to purchase in order to reduce costs. The development to the present "personal level" is attributed to the Internet. Influential individuals or professional group buying service companies (group buying websites) in the industry call consumers who are interested in buying the same product to make a large number of purchases from manufacturers or general agents, so as to obtain ultra-low prices and service guarantees of products while ensuring quality; You can also organize group purchases spontaneously, and consumers can organize themselves to publish information about spontaneous group purchases on the website. Group buying activities are to unite, bargain together and buy together. According to the principle of large quantity and high quality, at the same time, on-site activities reduce the cost of manufacturers, and the price is naturally cheaper. At the same time, the website provides network supervision after purchase, which can ensure better after-sales service. For netizens, the biggest advantage of group buying is that it can be assembled from a relatively weak group into a strong group. For merchants, one-time mass sales save costs. Both sides win each other. Because group buying is in large quantities, merchants and netizens are organized together in a fixed period of time, and discounts are often valid for only a short time, so the word "seconds kill" is often used. It means encouraging everyone to seize the opportunity.

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