The charging mode of mobile advertising

1, the most scientific way to charge CPM is to charge according to how many people look at your advertisement. Charging according to the number of visitors has become the practice of mobile advertising platforms. CPM (cost per thousand people) refers to the average amount of advertising cost shared by everyone who hears or sees an advertisement during the advertising process. Traditional media often use this pricing method.

On the mobile advertising platform, CPM depends on the "impression" scale, which is usually understood as the number of times a person's eyes watch an advertisement in a fixed period of time. For example, if the unit price of a built-in advertising banner is 1 yuan /CPM, it means that every thousand people will receive 1 yuan when they see this banner, and so on. The home page of 10000 visitors is 10 yuan.

As for the charge per CPM, we should divide the price level according to the popularity of mobile phone applications (that is, the number of visitors) and adopt a fixed rate. The international practice is that the charge per unit ranges from 5 yuan to 200 yuan. The advertising content in the exit hall of Yingde West Railway Station is very rich.

2. CPC cost per click. This way, combined with the click-through rate limit, can strengthen the difficulty of cheating and is the best way to publicize. However, many people think this method is unfair. For example, although the browser didn't click, he had already seen the advertisement. For the traffic that saw the advertisement but didn't click, the advertisement became a waste of time. Many mobile phone applications are reluctant to make such advertisements. It is said that it is because the traditional media has never done this.

3.CPA pricing is to charge according to the actual effect of the advertisement, that is, to charge according to the valid questionnaire or order replied, without limiting the amount of the advertisement. The pricing method of CPA has certain risks for the website, but if the advertisement is successful, its income will be much greater than CPM. As far as I know, some hotels did this when they put online advertisements in 7 days. According to each registered member, they paid 20 yuan to the website.