Development of IKEA in China

Ikea * was founded in Sweden on 1943, and IKEA Sweden has become the largest manufacturer of furniture and household goods in the world. This article will discuss the development of IKEA in China, including the distribution of IKEA's shopping malls in China and its purchasing mode.

Shopping center distribution

IKEA has 365,438+065,438+0 shopping malls in 38 countries and regions around the world, including 65,438+07 in Chinese mainland, in Beijing (two), Tianjin, Shanghai (three), Guangzhou, Chengdu, Shenzhen, Nanjing, Wuxi, Dalian, Shenyang, Nanjing, Chongqing, Han and Hangzhou.

Global procurement model

Ikea's purchasing mode is global, and it has established 16 purchasing trade zones around the world, including three in Chinese mainland, namely South China, Central China and North China. The purchase volume of IKEA in China has already accounted for 65,438+08% of the total, ranking first in the purchasing countries of IKEA.

The importance of the China market

China has become IKEA's largest purchasing market and one of the most important business growth spaces, and plays an important role in IKEA's global strategy.

Expansion of storage capacity

According to the plan, by 20 12, there will be 1 1 retail stores in China, and the required storage capacity will be expanded from 654.38+10,000 cubic meters to more than 300,000 cubic meters.

Recall plan

On July 20 16, IKEA (China) Investment Co., Ltd. submitted a recall plan to AQSIQ, and decided to recall malm and other series of drawers sold in China market from July 20 16 to July 20 12.