How to analyze the current market situation of smart home?

Dig deep into pain points and demand points

Take mattresses in the home industry as an example, tens of millions of customers have tens of millions of soft and hard needs. As a merchant, we can no longer find creative solutions for customers in this pain point, identify the pain points and needs of customers, find another way, dig deep into the source of pain points, and create new demand points, thus exceeding customer needs. * * * Enjoy Tomorrow According to the in-depth analysis of the hotel industry, it is found that the biggest problem faced by hotel customers is that it is difficult to fall asleep quickly in a strange environment and the fatigue of the journey cannot be alleviated. Therefore, according to the principle of vibrotherapy, the music spa mattress uses rhythmic vibration to form massage effect, and three-dimensional and four-dimensional somatosensory music creates a different sleeping environment for hotel guests, so it is no longer a problem to fall asleep easily.

Multifunctional selection makes the service nuanced.

Intelligence is no longer a slogan, and all success criteria are customer experience. Intelligence lies in automatic perception according to individual needs, which is actually a kind of "personalized" demand. * * * Enjoy tomorrow. On the basis of in-depth analysis of customers' individual needs, we have developed eight functions: sonic massage, fun experience, relaxing sleep, fun experience, prenatal education and sound moxibustion. Customers can choose the required mode to experience according to different needs.