Jinghua prince hotel

In the early years, when it comes to perfume brands, most people still only think of Zumalong, Chanel, Dior and so on. Later, the historic Pan Hailigen and Palma Water began to enter everyone's sight.

But no matter how long their history is, they can't compete with this lower-key but older perfume brand-Creed.

"Men don't care what bag you take,

But he will remember your perfume. "

-Olivier Creed

This is the classic quote of Olivier, the sixth generation successor of CREED brand, which was founded in London in 1760 and has a long history of 250 years. It is still run by the founder's family. It is one of the oldest family businesses in the world 100, and the only privately owned perfume family in the world.

In the past two centuries, the CREED family has produced more than 200 kinds of unparalleled perfumes, which have been passed down from generation to generation through seven generations, proving the unique creative spirit and keen inheritance.

For hundreds of years, CREED has always adhered to the most primitive fragrance blending technology-the ancient distillation method to extract the essence of aroma, and insisted on manual fragrance blending, which is famous for its purest nature.

Moreover, their perfume is not a traditional production method, and there is no production flow chart. If Olivier Quiddie says it is not ready, they will never release that perfume. That the company has not released any new perfume for five years.

Perfume of the past, fragrance of the future.

(The fragrance of the past, the perfume of the future)

Today, let's walk into CREED, an ancient and luxurious fragrance family, and smell his eternal mystery, temptation, elegance and gentleness.

Not born for the royal family, but named after it.

1760, henry james CREED, the founder of Creed, founded the House of Creed in Conduit, the famous tailor street in London.

At that time, perfume was a luxury enjoyed by aristocrats, so before 1980, CREED served almost all royal aristocrats, celebrities, politicians and businessmen, which can be said to be the representative of life experience, power and taste.

It is conceivable that this brand was soon introduced to the royal family.

178 1 year, an important event happened that affected the creed family.

The perfume customization workshop has encountered challenges. King George III, who ruled England at that time, placed a special order for the second generation of CREED-a pair of scented leather gloves. This requirement may not be too difficult now, but in that era when bathing was not popular, this requirement seems to be somewhat difficult to achieve.

However, this perfume customization workshop handed over a satisfactory answer sheet and produced a pair of leather gloves mixed with citrus, Long Xianxiang and sandalwood. George III was so happy that he asked Quiddie to make the same perfume for daily use and named it Royal British Leather.

Royal British leather (British royal leather)

1845, CREED presented Queen Victoria of England with the customized perfume "The Rose of Fleurs de Bulgarie Victoria" which is still on sale today; 1885, Queen Victoria of England issued a royal certificate, which became the exclusive fragrance source of Her Majesty.

Credo symbol

Since then, CREED has always been a royal brand in Britain, so it takes the three crests symbolizing the British royal family as its brand symbol, and the feathers of the three crests are ostrich feathers, which have been regarded as a sacred honor since the Crusades until19th century when Elizabeth I became a symbol of the royal family.

Later, because of the love of Napoleon and Eugénie, the forerunner of European fashion, CREED was ordered to move its headquarters to Paris, and obtained the customized Jasmine Imperatrice Eugenie from CREED.

Quiddie, who came to Paris, immediately swept the royal family and nobles in Europe.

From generation to generation, unveil the mystery of the fragrance family.

CREED perfume is equal to the smell of nobility, the smell of power and the symbol of upper-class taste.

The brand has always insisted on "handed down from generation to generation", so the ancestral formula is only taught between father and son, and it is not published privately. Many big brands tried to buy them, but they all failed in the end.

It was not until 1970 that Olivier CREED, the sixth generation descendant of Creed, made a major decision to provide perfume for the public for the first time, and made many special perfumes released in the market in the past 200 years.

CREED's seven generations

Olivier Creed was born in Nice. His favorite thing to do is to travel around the world and taste and choose perfumes from different countries.

He widely buys and studies the best perfume raw materials. Roses from Bulgaria, Turkey and Morocco, jasmine from Italy, iris from Florence, tuberose from India, vetiver from Haiti, vanilla from bourbon, bergamot from Calabria and violets from Parma … these are just a few of the countless treasures in Quiddi's laboratory.

Olivier Creed

Unlike other entrepreneurs, each generation of Creed's descendants is the top perfumer in the industry.

Today, Olivier Quiddie and his son Owen Quiddie run the company. Erwin works as a "senior perfumer" in CREED, and Olivia, Olivier's daughter, works as an art designer. When Guidi is handed over to Owen, he will become the seventh generation head.

Olivier Quiddie and his son Owen Quiddie

They have boutiques in Paris, new york and Dubai. The brand now sells more than 200 kinds of perfumes, the most famous of which is the green Irish tweed created by Olivier in the 1980s.

What I appreciate most is the sentence of Ewing's creed: "Life needs a little crazy creativity", which is also the reason why Jingui's mysterious creed is enduring.

For more than two centuries, followers have been like the "celebrity list of the century"

For two centuries, CREED's customer list is like a "list of celebrities of the century", and any name is extremely dazzling. CREED is also happy to customize perfumes for celebrities, some of which are even on the market now.

Queen Elizabeth Flower Fantasia 1862

Jasmine white rice Eugénie customized for French Queen Eugénie.

1956 first edition Fleurissimo, the wedding date of Moroccan princess Grace Kelly.

Royal water in memory of princess Diana

Clouds commissioned by Churchill

Audrey Hepburn's Spring Flowers ... ...

There are also Princess Sisi, Napoleon, Churchill, Prince Charles, President Kennedy, Michelle Obama, George Clooney ... Their favorite perfumes are all from the perfume family CREED.

There are only 10 stores in the world, and there are 15 private orders every year.

Today, CREED has 240 personal tailor and publicly sold fragrances, each of which is a legend. However, like all custom workshops, CREED can't meet the needs of most people. It has only 65,438+00 stores (brand stores, excluding general stores) in the world.

Now the brand only accepts 65,438+05 personal tailors a year, starting at $30,000. CREED will understand the personality and preferences of the customizer through communication with customers, and then tailor a unique perfume and name it.

At the same time, CREED will also ask customers to renew their contracts every five years to ensure the privacy of perfume, otherwise the perfume will be sold publicly and will no longer be exclusive to you. Of course, customers can also spend $3,000 on "private blending" from the existing 240 fragrance types and enjoy exclusive rights.

The iconic perfume of creed

CREED produced several landmark perfumes in history, which really established its position.

CREED's entire fragrance has an iconic and charming tone, or a soul breath, which makes it have a high brand recognition. Maybe it's not as bold as other salons, and it's not like the ladies' fragrance with Middle Eastern characteristics, which uses all kinds of heavy and expensive spices in turn, but its aristocratic temperament and cool sexual indifference are absolutely second to none.

Green Irish tweed

Irish green flower, 1985

Irish green flower is CREED's best-selling perfume, and its structure is very similar to that of the Millennium Empire, except that the former highlights the orange flower and the latter highlights the salty taste of seawater. The residual tail sound is the smell of clothes that have just been washed and dried, and the youthful feeling of clean white shirts. Generally speaking, there will be no problem, and it is suitable for the fragrance of official occasions.

Yinshanshui

Silver mountain spring, 1995

Yinshan Spring is undoubtedly the most famous and respected niche fragrance in China. Although it is neutral, it feels more feminine. Many love beans have used this perfume. As far as fairies know, Park Chanye, Bai Jingting, J.zen and Boogie are all among them.

Millennium empire

Millennium Empire, 1995

Compared with Yinshan Spring, the Millennium Empire is obviously much more Man in name, and so is its fragrance. From the salt in the early stage to the fragrant lemon in the middle stage and then to the seawater in the later stage, the whole feeling is full of endless artistic conception of the sea, and the fragrance can last for 5-6 hours.

Credibility protolith bluegrass

Vetiveria zizanioides, 2004

Very clean and refreshing Citrus Vetiveria zizanioides, without the earthy smell that Vetiveria zizanioides perfume usually has, only retains its purified essence. There is also Creed's iconic iris fragrance tone, green with water vapor. If you taste it patiently and carefully, you will find its high-class classic taste, which is a good summer fragrance.

Flowers in spring

Flowers in Spring of 2006

"The Fragrance of Spring Flowers" is a perfume originally customized for Audrey Hepburn, which was later resold. The combination of fresh and lively green fragrance and sweet and juicy fruit fragrance is simply the standard for girls. The changes of the three colors are not obvious, but they are not so amazing.

Aventes

Aventis, 20 10

In 20 10, in order to celebrate the brand's 250th anniversary and enter the American market at the same time, Olivier CREED, the sixth generation perfumer, designed a best-selling and popular perfume, namely Aventus, which can be called the Everest of perfume industry in this century.

Inspired by the French emperor Napoleon and Napoleon's dramatic life of war, peace and romance, the bottle is printed with silver badges of knights and horses. The bottle is filled with the best ingredients in the world selected by hand, and it exudes a rich fruity fragrance.

The aroma of Aventus accurately describes Napoleon's overwhelming strength and success, and deeply captures former American presidents barack obama and Bill Clinton, giving them another name of "presidential fragrance", with fresh smell, high recognition and full of vigor, vitality and tolerance of leaders.

Aventus can be said to have exerted the power of the brand, successfully led CREED to enter the mass consumer market from a luxurious and expensive route, opened up more horizons and had unimaginable influence.

Royal exclusive

Honor limited perfume, 20 10

In 20 10, "limited fragrance of Les Royales Exclusives" was also launched to celebrate the 250th anniversary of the brand. It adopts the world-recognized first-class fragrance production raw materials, and presents the infinite possibilities of fragrance with the hundred-year life experience of CREED family. These five scents include: stunning actress, Amafi Garden, white neon, Nile Love and Royal Nilan.

Aromatic candle

In addition to perfume, CREED also introduced scented candles. CREED uses natural beeswax. In addition to environmental protection, there is also a big reason that beeswax itself comes from natural beehives, which has the characteristics of making the fragrance more supple and has a strong ability to coat essential oils.

A CREED scented candle can burn for about 60 hours. From production to finished products, it is traditional manual configuration and packaging. The candle is equipped with a thick and noble brass cover to protect the candle from sealing incense. According to the user, it is a kind of happiness fragrance that will be addictive after use.

-The end-

We will provide: industry-leading explosive training space, generous remuneration, bonuses, and eye-catching benefits for in-store visits.

Coordinates: Hangzhou

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