On the Tourism Market Orientation of Hotel Enterprises —— How to Design Graduation Thesis? Give an outline.

First, market positioning: not all guests are your guests. 1) Finding the right market positioning and grasping the wrong market positioning of the target customers will lead to the instability of the hotel sales strategy and make enterprises blindly involved in the price war, especially the team market price war. 2) Not all hotels of the same level are competitors; 3) subdivide the categories of tourists and improve the operational efficiency; 2. In terms of price policy, there is no high price, only the price that cannot be sold; Therefore, the government decides the price standard; Self-discipline of the "lowest price" and "highest price" implemented by the competent authorities on the prices of enterprises and industries, such as no high price. Only the price that can't be sold, high price and high profit is not equal to profiteering. Some five-star hotels compare the sales results of price reduction strategies. Some factors should be considered when using the price reduction strategy. Some three-star hotels compare the actual average selling price of rooms. 5) Handle the relationship between average house price and occupancy rate. Calculation of return rate of some hotels in Beijing and the relationship between occupancy rate, average house price and operating gross profit. 6) Analysis of special cases: "Matching rate" Kempinski Hotel Beijing 96 "strives for price" to strengthen hotel information communication 1) Advocates commission system: operates according to international practices to improve hotel efficiency 2) Strengthen information communication: improve market transparency and self-protection.