What marketing strategies does Marriott International use?

Marriott International Hotels Group uses brand marketing, membership programs, digital marketing, cooperative marketing, etc.

1. Brand marketing: Marriott International Hotels Group is committed to conveying its brand image and values ????to consumers and promoting its brand image through a variety of different channels, such as on television, radio, magazines, etc. Advertising in the media, and increasing brand exposure through sponsored events, social media, etc.

2. Membership plan: Marriott International Hotel Group’s membership plan is one of the cores of its marketing strategy. The program attracts consumers to join through a points system and preferential policies, and increases member loyalty by providing customized services and experiences.

3. Digital marketing: Marriott International Hotels Group uses digital marketing strategies, including search engine optimization, social media, email marketing, etc., to convey its brand image and services to consumers through digital channels. Connect and engage with consumers.

4. Cooperative marketing: Marriott International Hotels Group cooperates with other companies and institutions to increase brand awareness and exposure through cross-border marketing, joint publicity and other methods. For example, we cooperate with airlines to launch preferential air tickets and hotel packages.