What brand is gucci (take you a minute to understand GUCCI brand)

Retro clothes

In recent years, little fairies love to buy Gucci, far away from the extreme complexity of sexual indifference, giving people a feeling of luxury, romance, art and magic.

? Willing to pay for this is like taking "art" home ~

However, Gucci is not always the image of "literary poisoning". In tom ford's time, even as simple and sexy as Celine, she was not as red and purple as she is now. Once a third-line brand.

Therefore, retro Gucci home is relatively scarce.

Today, this Italian brand has a history of more than 90 years. Throughout the development history of Gucci, it can be divided into three periods.

1

192 1- 1953

Founder Gucci Gucci period)

The first period is the founder guccio gucci's period.

The young Gucci used to be a waiter in a British hotel. When World War I broke out, Britain was in chaos. After he joined the army and retired, he went to work in a leather factory and became attached to leather goods, so he returned to his hometown to start a business.

192 1 year, opened a shop called Gucci, which deals in leather goods and small suitcases.

Having worked in London, Gucci is well aware of the luxury and elegant taste of nobles, and the bags and leather goods produced by Gucci are well received by the upper class.

1938 developed well and opened its first branch in Rome. Slowly with the expansion of business, his three sons also joined the business.

Aldo aldo, the eldest son, was the most business-minded and was the first to participate in the company's operation. The classic "double G" trademark symbolizing wealth and privilege comes from him.

In addition, aldo also changed Gucci's diamond pattern into a double G pattern, locked the two letters G, embedded the diamond diamond pattern, and added retro and durable canvas fabric, which was inexplicably pleasing to the eye.

This is the origin of Gucci's classic presbyopia.

The brand had to overcome the problem of fabric because of the lack of materials during World War II.

Aldo aldo baked bamboo joints imported from Japan, and then polished them into U-shaped bags, which felt smooth and exotic, and Gucci classic bamboo joints were born.

Each slub handle bag consists of 140 large and small parts, all of which were polished by GUCCI craftsmen in Florence in 13 hours.

1950, Aldo aldo was inspired by the horse's girdle again, and invented the red and green ribbon, which is the well-known "red and green weave" of Gucci.

There are also classic buckle loafers, also made by aldo, inspired by small objects on the "carriage". Exquisite and compact, as a leather decoration, it is very special and can be remembered at a glance.

In 20 15, designer Alessandro Michele improved Lok Fu shoes by adding soft fur, which turned them into warm and comfortable semi-trailer mullers.

Gucci developed very rapidly in the first phase, opening flagship stores in new york and Milan.

1953, the founder Gucci died unfortunately, and the brand changed greatly.

2

1954- 1994

The turbulent period of Gucci family

In the second period, the Gucci family business was dying, and this period was even a bit bloody.

Aldo's eldest son, Paul, and his uncle fought in secret and tried their best to win the right to operate the headquarters in Florence. Unfortunately, they didn't win, so they secretly opened an illegal brand Paul Gucci in the name of the company.

When his father found out about it, aldo fired him out of the company in a rage. His son Paul refused to accept it, collected evidence of his father's tax evasion, and personally sent his father to prison.

In this way, Mauricio, the only son of aldo's third brother, inherited 50% of the shares after his father left, kicking aldo and his son out of Gucci and becoming the sole heir of Gucci.

Mauricio did nothing but lead a chaotic private life, which once pushed Gucci to the brink of bankruptcy.

1993, he sold all his shares to Investcorp, a venture capital and management company, which meant the end of Gucci family business.

1995 was killed by his ex-wife (the biggest scandal in the family).

At this stage, there are few classic designs in brand history, and "flower pattern" is a classic that survives.

Brand 1966 Monaco Grace Customized Gift: A printed silk scarf to set off her elegance. I didn't expect this silk scarf to be especially popular with Princess Flora.

Nowadays, plant prints can be seen in many designs of Gucci.

three

1992- Up to now

Gucci's Road to Modernization

Since then, Gucci has entered a period of modernization. 1993, the company hired tom ford, a star designer in the fashion industry, and Gucci was once again active in the fashion circle.

After tom ford, the position of creative director was handed over to Frida Gianini of our company.

What really changed Gucci is the current brand designer and creative director Alessandro Michel.

Alessandro Michele, who was on the verge of death in 20 15, spent ten days preparing for Gucci20 15 men's wear show in autumn and winter, opening the road of Gucci's literary revival ~

Alessandro Michele graduated from Rome Fashion Institute and worked as a senior accessory designer in Fendi. He is obsessed with antiques and works of art, and he is a young man of literature and art.

Every time he prepares for a fashion show, he refreshes his horizons. Stealing a tomb and jumping in the wild, the model shows the same head, and anti-copying the cottage ... It is an infinite brain hole, full of joy and artistic magic style.

Dionysus is one of the classic designs with high appearance rate in street shooting.

Shuang Hu's head metal buckle is very eye-catching, inspired by Dionysus, the god of wine in Greek mythology.

There are also unbeaten series of double GG Marmont bags, which are so classic and versatile.

The double G's are no longer interlocked, but overlap in the same direction. It has a retro metal double G logo and a unique quilting pattern. The design is basic, simple and fashionable, and the old metal parts make it look very classical.

The fairy bag Sylvie launched super super on 20 16. I'm really excited! Trapezoidal envelopes and metal chains, plus the iconic red, white and blue bow ribbon, Sylvie's every detail is extremely exquisite.

The design of this girl's heart is bursting, especially knowing the mind of a gentle and elegant girl.

With the popularity of presbyopia again, the new bag Ophidia contains almost all the most classic and representative elements of Gucci.

Red and green stripes, double G logo, GG pattern, Gucci in the 1970s, the more you come back, the more you like it.

Every bag is bursting with red, making you need every one. Alessandro Michele is a designer who knows women better than women ~

I also want to know what's the story about Gucci. You can search for #gucci# in today's headline APP search box to see more ~