Traditional Culture Encyclopedia - Hotel reservation - Internationalization strategy of HNA Hotel (Group) Co., Ltd.
Internationalization strategy of HNA Hotel (Group) Co., Ltd.
NH Hotels Group has nearly 400 hotels and more than 60,000 rooms, which are distributed in 22 countries around the world. It can be said that HNA's acquisition of NH Hotel Group is a big move of 20 13 China hotels and even the tourism industry. As a result, HNA has made every effort to build a series of brands featuring "Tang La Ya Xiu" in the field of luxury hotels, and a brand-new brand pattern featuring NH hotel brand in the field of boutique hotels has initially taken shape.
In an interview with the media, the chairman and CEO of HNA Hotel Group pointed out the original intention of HNA Hotel's internationalization strategy: "China people are going international, and we want our China compatriots who are far away overseas to feel the breath of the motherland in foreign countries and let China's national brand hotels spread all over the world."
The vision of HNA Hotel Group: "To build a world-class hotel group and brand of the Chinese nation".
The strategic planning and goal of HNA Hotel Group: "The layout is global, and there are HNA hotels in all areas where HNA is navigable and all major destinations for business and tourism in China; It is the first choice hotel for overseas Chinese and can be the first choice hotel for China's state visit.
- Related articles
- Where is a serviced apartment with a kitchen in Shanghai? The price is not too expensive.
- At that time, Li Si was probably in the 1990s. Four richest people, who knows?
- Qingwangfu Shanyili Boutique Hotel
- Seek a medium-sized hotel management system.
- How much is the ticket for Kaiping Diaolou in Jiangmen? Kaiping Diaolou Food Traffic Guide
- Men's hotels suffer.
- Popular dances in hotels.
- Can COFCO Duyun Huiyun seal be bought?
- Is there a night bus at Suzhou Railway Station? When is the latest?
- Location of Jinjiang Inn on Jiefang Road, Dalian