Personal Experience of Yang Yang, Chairman of Yongzhizhen Group

Yang Yang was born in a poor village in Nanjing, Jiangsu Province. Due to environmental factors, many villagers are poor households and make a living by selling rice. Yang Yangjia is no exception. In the fourth grade of primary school, after harvesting the mid-season rice at home, he returned the rice he borrowed last season. There is no extra rice to sell in exchange for tuition. He had to give up the opportunity of receiving education and follow his father to do farm work in the fields.

When I was a child, Yang Yang saw on TV that Guangzhou and Shenzhen were in a period of great development. He discussed with his family that he would go to work in other places. In the countryside at that time, working in the fields for a lifetime was the life track of most people, but he knew that this was not the life he wanted. No money, no money, he went down to the river to catch fish and shrimp, made money, and went to a strange place in Guangzhou by train alone.

/kloc-at the age of 0/5, Yang Yang started his first job in the clothing market next to the railway station. In the first two months, he followed the tricycle driver to deliver the goods. After careful observation, he found that business opportunities in the clothing industry were everywhere. From the moment he had the idea of starting a business, Yang Yang wanted to serve potential customers well. He directly contacted the manufacturer to help customers save the difference between middlemen and maximize their benefits. In this way, he accumulated customers while delivering goods, and he harvested the first bucket of gold in his life-5 million orders.

The road to entrepreneurship will not be smooth sailing. Because of youthful exuberance and lack of information, Yang Yang encountered a difficult problem. In the cooperation with a customer in the Middle East, he trusted the customer to send the goods first, but he didn't receive the payment and there was no way to recover the debt. This incident spread all over the garment factory, resulting in the cash flow being cut off, and Yang Yang's first venture ended in failure.

In 2005, Mr. Yuan, a former client, took a fancy to Yang Yang's talent and went to Zhongshan to encourage him to start a second business. With tens of millions of debts, Yang Yang turned to the cosmetics industry. Before this decision, Yang Yang thought about several things. The development in any new industry is not personal, but at the same time he must have a certain understanding. He went deep into market research, recruited talents and designed a complete business model. With this vision and courage, three years later, he paid off his debts and his career was booming.

On 20 15, the family wanted Yang Yang to go back to Jiangsu. After several considerations, he left Guangzhou, leaving all the customers to Yuan Boss, who was grateful to him, and returned to Suzhou, focusing on studying policies, positioning the big health care industry, and starting his third venture. Under the guidance of advanced business model, he insisted on providing for the aged, gradually expanded the enterprise territory, and embarked on his own unique road of enterprise management.

In October 20 15438+0 15 10, Yang Yang rented a small room less than 90 square meters and started his dangerous and unknown entrepreneurial road. A few years later, with the expansion of personnel, he moved his office to the office building next to the railway station, quickly defined his responsibilities and tasks, and set out to build a down-to-earth and capable sales team and develop a large-scale healthy pension industry. With the old-age care industry as the core, it has developed into a comprehensive enterprise integrating green agriculture, hotel catering, network information technology, agricultural special product experience store, nutritious meal distribution and community housekeeping.