Traditional Culture Encyclopedia - Hotel reservation - How to name a hotel?

How to name a hotel?

Hotel naming and matters needing attention in hotel naming can be roughly divided into the following three categories. Friends who run a hotel must make great efforts for the name of the hotel. The name of the hotel is very important and will directly affect the business of the hotel. Therefore, we must pay attention to it. At present, there are tens of thousands of large and small hotels and more than 10,000 star-rated hotels in China. In the hotel industry, hotel names can be roughly divided into the following three types: the first type of hotel name is associated with the name of a large group, such as Holiday Inn, which is a household name. No matter where his hotel is, as long as his hotel name is hung behind the group, many people will know it, saving a lot of advertising expenses. The second kind of independent hotels, named without the support of powerful forces, such as Wang Baohe, were specially named after careful analysis and deliberation. The predecessor of Shanghai Wangbaohe Hotel is the famous crab village in Shanghai. Its name is Wang Baohe. After the hotel was completed, the hotel management decided to use the original name and the original chef. Many Chinese and foreign diners often dine here, and Wang Baohe is in line with international standards. The English name of the hotel is Central Hotel Shanghai, not Wang Baohe as people think. English names are analyzed by foreign naming experts of Dr. Yi's naming company. The name of the hotel is based on the location of the hotel, because the hotel is in the center of Shanghai-next to the famous Nanjing Road Pedestrian Street. With this English name, it is very easy to be recognized and recognized by customers when selling in the international market. Anyway, when you meet a new hotel or accept an old hotel, you must control your emotions, don't get too excited, and you must calm down and handle the name of the hotel. A good reputation travels fast. That's the truth. I wish your hotel business better and better! The third is to ignore the role of hotel naming and fabricate it out of thin air. For example, the hotel invested by Beijing Civil Construction Company is called Beitu Hotel. Although the name is concise and meaningful, it represents the abbreviation of Beijing Civil Construction Company, but from the name alone, the transliteration and meaning are not good, and many customers will be lost. The name of the hotel is very attractive and important to customers. I don't think customers will choose this kind of hotel if there is no way. At present, this kind of hotel is only used to deal with corporate VIPs. Therefore, hotel managers must work hard on the name of the hotel so that the hotel will not suffer economic losses.