How does the hot spring tourism market move from single utilization to comprehensive development?

Soaking in hot springs is not only a recreational activity, but also has the function of improving health. The earliest hot spring relic "Lishantang" in China was built by Qin Shihuang to cure sores. In addition to the minerals rich in hot spring water, it can also regulate sebum secretion and improve skin itching and other symptoms. The buoyancy, water pressure and water temperature of hot springs will make the blood pressure circulation of human body smoother and promote health. The unique function of hot springs caters to the holiday and leisure consumption needs of modern people.

Dr. Zhan Dongmei from china tourism academy introduced that in recent years, the national hot spring tourism market has been expanding, but compared with world-class hot spring tourism brands, there are still many shortcomings in the development of hot spring tourism in China, such as: insufficient understanding of the scarcity and fragility of hot spring resources, and the phenomenon of being named "hot spring resort hotel" without giving full play to the value of hot springs; The development of hot springs tends to be single, and the phenomenon of product similarity is prominent; The norms of hot spring industry are not perfect, and some hot spring enterprises cheat and conceal fake and shoddy products, which damages the brand image of hot springs; Ignore cultural excavation and lack product connotation. These problems have affected the transformation and upgrading of China's hot spring tourism industry, and objectively affected the process of China's hot spring tourism products going global.

Hot spring tourism is not just a bubble, its connotation should be tourists' experience of hot spring culture. Different periods and regions have different hot spring cultural backgrounds and cultural elements. With leisure and holiday becoming the development trend of tourism, the development mode of hot spring projects is becoming more and more diversified. Judging from the current development trend, the hot spring industry will enter the reshuffle stage, and a large number of hot spring resorts with small scale, weak funds, single function and backward facilities will be integrated. Large-scale, comprehensive and compound hot spring resorts will become the mainstream mode of hot spring leisure market, and hot springs will move from the era of single use to the era of comprehensive development.