Traditional Culture Encyclopedia - Hotel reservation - How does VR panorama help the hotel?

How does VR panorama help the hotel?

The advantages of VR panorama for hotels and the pain point of consumers' perspective: Many consumers have encountered such a scene in the process of booking hotels: the hotel rooms in online photos look spacious and bright, with extraordinary style and feel very fond of them. I was disappointed when I actually opened the door and inserted the room card.

In the hotel industry, online photos and real-life house goods are not right, and in most cases, they are not intentional. There are many room types and decoration styles, but the limited photos displayed on the Internet can't correspond to each other one by one, which is the main reason for consumers' troubles. In addition, hotel photos are often over-beautified, which leads to a psychological gap after guests arrive at the store. This has always been a long-term pain point for hotel consumption.

The pain point from a business perspective: the information asymmetry caused by photos is two-way. For example, from a business perspective, high-end resort hotels encounter another dilemma. Their problem is how to book links online, fully show their beauty and attract guests. For hotels that spend a lot of money on the overall layout and decoration, static photos are far from expressing their level and style, so they become a performance bottleneck.

The active economy and the development of tourism make more hotel enterprises participate in the hotel market in China, which intensifies the competition among hotel enterprises and promotes the change of supply and demand. China hotels pay more attention to the needs of consumers. The hotel industry has changed from a seller's market in short supply to a buyer's market. Due to the rapid development, there has been an oversupply in some fields in recent years, and the competition among enterprises has become more intense. Operators of hotel enterprises pay more attention to market trends and changes in customer demand, which promotes hotel enterprises to further improve their competitiveness. Hotel is a service-oriented industry, which depends on the satisfaction of guests with various services to improve the occupancy rate and operating efficiency of the hotel. The emergence of 360 panoramic display technology is bringing great changes to the hotel industry.

Advantages of VR panoramic reservation system

1. Integrate demand, integrate various marketing methods, expand tourism selling points, provide you with high-quality and fast services, realize digital marketing, and promote the construction of hotel e-commerce platform;

2, combined with the Internet, touch screen, iPad tablet, large screen projection and other multimedia forms, improve the professionalism of website or live multimedia display, expand the publicity of tourism enterprise brand image and scenic spots, attract popularity and project investment, enhance the real experience of users, improve the publicity effect, and then promote promotion and sales;

3. Realize all-weather online VR panoramic house viewing, break through the time and space boundaries, and make tourists' needs clearer, thus reducing the blindness of tourists' travel and saving time and cost for the company and sales staff;

4. Shorten the understanding time, especially when traveling in different places and office workers have no time. Encourage tourists to choose faster;

5, real interactive roaming, completely real.

The real interaction between customers and tourism will enhance the competitiveness of scenic spots.