What brands do real old money use?

Hong Kong treasures, many luxury goods, like to strengthen their "royal background"-

For example, the custom suit of the British royal family in Saville Street;

For example, Hermes and Princess Grace Kelly, Duke of Windsor;

In fact, not only bags and clothes, but also many well-known brands of skin care products.

They were either founded by the nobles themselves,

Either it used to be a special offer of the nobility and a royal product,

Or private care of the nobility.

These elements are sought after by the people, partly for the "royal" light and partly for quality.

There is usually something recognized by the royal family,

In terms of workmanship, material, safety and effect,

Better than ordinary products.

Life is beautiful, of course, everyone wants to pursue a higher quality of life.

Let's talk about several luxury cosmetics brands named after princes and nobles:

Guerlain-the favorite skin care brand of French royal family

In its 200-year history, Guerlain has provided perfume to more than half of European aristocrats, including Queen Eugénie, Queen Victoria, Queen Isabella of Spain, Queen Sisi of Austria, Queen Belgium and Russian Princess. One of the most famous is that Mr Guerlain was hand-picked by Queen Eugenia of Charles Louis Napolé on Bonaparte in 1853, and specially made the "Water of the Emperor" for the Queen, and the gold foil bee perfume bottle became the logo design.

Viicode- Personal Tailor of Queen Napoleon Josephine

This brand with a history of more than 200 years may not be familiar to many readers, but the aristocrats, celebrities and top politicians in Europe and America are crazy about it. It is widely praised for its strange relationship with Queen Josephine of Napoleon. In the early days, VII was only enjoyed by the upper classes in Europe. It was not until the end of World War II that the first luxurious and exquisite VII Identity Club skin care customization club was established in new york, and VII was widely circulated. Europe and America are all followers of VII, whether they are royalty or celebrities, including Jacqueline Kennedy and Monroe.

D.R. Harris-Prince Charles' favorite in England.

D.R. Harris, a brand with royal certification, contracted toilet supplies for the British royal family and ministers. Founded in 1790, located in St. James Street, London, there are many gentlemen's clubs here. It has a history of more than 200 years and is one of the oldest pharmacies in London. From the mahogany cabinet, we can see the long history of its gentleman's drugstore. Products inherit traditional crafts and are made by hand. Prince Charles is one of his loyal customers.

Floris-the perfume of Queen Victoria and the Duke of Windsor.

Floris, a brand of ashes with a history of 286 years, was founded in 1730 and has served eight generations of British royal families, including Queen Victoria, Queen Elizabeth, Duke of Windsor and Princess Diana. Since 1820 won the first royal certification badge, Floris has won more than 19 royal badges. It is a walking dictionary that records the preferences of the British royal family.

Moo vs- Swedish royal brand

1999, Ruth Levers, a loyal follower of the Moovs brand and the first female president of the Swiss Confederation, designated Moovs as a "royal exclusive" skin care product. Since then, it has quickly become popular in Europe and America, and has millions of loyal brand fans all over the world. Numerous celebrities, business tycoons and politicians are loyal followers of Mo Fan Shi brand. Low-key luxury style and unimaginable efficacy make it a representative of internationally renowned luxury cosmetics.

Lancaster-Monaco Grace Kelly Royal Supplies

The world's first anti-orange peel product (1970).

Take the lead in introducing pure vitamin A into cosmetics (1976)

The first anti-free multi-directional measurable anti-aging technology-RPF compound formula (2000)

The first DNA repair technology (2003)

Lancaster is the leading sunscreen brand in Europe and the royal skin care brand in Monaco. 1970, Lancaster launched "Ligne Princiere Series", which became the royal beauty products of Grace of Monaco and Hollywood superstar grace kelly. In the 60 years since the brand led the beauty industry, LANCASTER has gained a worldwide reputation for providing safe and efficient beauty care products and professional sunscreen products.

Vega-The Open Secret of Italian Princess Bei Ya

For centuries, the royal aristocrats in Italy have had private beauty pharmacists to prepare daily beauty products, and these secret recipes will not be revealed. It was not until 1956 that Princess Bejas of Italy founded the brand "Bejas" that the ancient beauty secret recipe of the royal family was known to the world. From then on, the ancient beauty secret recipe of the royal family can face the world with a new look.

Natura bissé- The Love of Princess letizia

Natura Bisse is a Spanish royal skin care brand. Princess letizia loves this brand, and the most precious raw materials in the world are basically covered by this brand. Natura Bisse serves the royal family because it is expensive. Only Hollywood celebrities could afford it at that time. After it spread from Hollywood, it began to be gradually known by the public.

Real aristocrats may be interested in values and spiritual connotations. Of course, everything has a brand now, but we can still pick out some representative brands. At present, loro piana, an extremely low-key Italian luxury brand, has few counters in Italy, but many places in China. Where is the low-key luxury?

When I studied in Italy ten years ago, I basically wore fast and fashionable clothes when I was studying. Sometimes I visit buy buy in the discount village. Once I went to a shop and looked very old-fashioned. I feel that sweaters, coats and scarves worn by people in their forties are also very old-fashioned Pick up the sweater casually and see that the price is much more expensive than dior burberry next to it, but it feels very comfortable. I thought at that time that my grandmother would like it if it was comfortable, but I bought it anyway. Later, I went back to China to make a custom-made men's wear, and I also saw a counter in the shopping mall. I got to know Lolo Piana slowly and carefully. The specific introduction can be Baidu, and I only said my feelings.

First, the styles are basically the improvement of classic models, which are very good to wear, but the style design does not emphasize anything unique. Then what impressed me was, for example, the lining, a man's nylon jacket that looked ordinary. First of all, the fabric will not use all man-made fibers, but mainly natural fibers such as cotton or wool, and some man-made fibers will be added to obtain better performance, such as wind resistance and waterproof. Loro piana is a brand of fabrics. Besides extremely luxurious fabrics, the fabric style and functionality are particularly strong. Let's go back to its finished jacket. Knitted cashmere is actually used for lining in autumn and winter. As a designer, it's really the first time to see it. It's a bit shocking. Please mend the feeling yourself. This is an ordinary men's jacket. I feel that the world is full of goodwill when I wear it. The average big brand is estimated to sell for one or two thousand. They cost more than 40,000 yuan. Conquer people who understand life with linings. Then they have a special kind of Andean camel hair, a kind of alpaca, which is raised by their own brand and specializes in making extremely luxurious fabrics. In my impression, more than 40 thousand scarves and hundreds of thousands of coats are basically not made by ordinary luxury brands.

Second, loro piana has a special position in the market of customized fabrics for men's wear, but it is not the most expensive, but it is very creative. Many creative high-performance technology fabrics are rare in traditional custom fabric brands.

Other brands also thought of a Stefano Matteo Ricci, whom I met when I was studying in Florence. Because I saw a very noble and elegant couple walking straight into it, I was stupid and went in. It's full of eagle heads, including models. When I picked up the belt, I seemed to remember 4000 euros, all rare leather, but no cowhide. At that time, when I remembered to buy Hermes belt, it seemed to be 695 euros. So this brand gives me the feeling that the topic is settled. Later, when I returned to China, I saw a counter under Sofitel Jing 'an Hotel in Shanghai. Many people in the street were wearing eagle heads, so I won't go into details. ...

I think what you want to say is the kind of family with good family background and good education. It is said that a farmer, two businessmen, three artists, and everyone's environment is not necessarily the corresponding output state. The parents of the people you mentioned have a good overall situation, and they may have been rich second generation before, so their children will definitely focus on cultivating money, just writing numbers, learning musical instruments and drawing, going abroad to learn the truth, and maybe dealing with many adults since childhood, so they won't buy clothes because they are low-key, that is, they may see this one at Fashion Week, and then buy it when luxury brands like lv bbr next door feel good. In fact, the luxury goods of big logo are generally imitated by A goods, and these themes will not be brand logo, which makes you feel low-key when you look at it. In fact, tens of thousands of clothes are much more expensive than thousands of clothes with big logo. In addition, these people are generally business parents, so this generation is literary. In ancient times, it was a sword dance to write poems, but now it is a dance instrument photography design. People who don't know his clothes feel as low-key as Taobao 200. In fact, people above the nouveau riche understand. I can't afford it, but I understand. Chanel's Armani suit is enough to surprise these people. I feel very high-profile. The nouveau riche may be farmers or small businessmen who suddenly get rich, but it has not reached that level. It must be tacky to start buying at first. If things go smoothly to their children's generation, they may also change and understand the "aristocratic life." They never think nouveau riche is a derogatory term, and everyone should learn from it. Money is capital, and it is hard to say that they will be the next aristocrat in 20 years.