Teacher Appreciation Banquet Marketing Event Planning Plan

In order to ensure that the activity is carried out with high quality and high level, we need to formulate an activity plan in advance. The activity plan is a written plan for a certain activity. How should we write an activity plan? The following is a marketing activity planning plan for the Teacher Appreciation Banquet (5 general articles) that I compiled for everyone for your reference. I hope it can help friends in need. Teacher Appreciation Banquet Marketing Event Planning Plan 1

1. Target Market Analysis

The mentor spent more than a thousand days and nights with the students, giving them lifelong inspiration, and giving them understanding and understanding. Tolerance, educate students to establish the concept of being accurate every second. In recent years, "teacher appreciation banquet" has become very popular. According to the survey: the teacher-appreciation banquet has become the second most important banquet for ordinary families to hold happy events, second only to the wedding banquet.

2. Pricing strategy

1. When formulating the menu for the teacher appreciation banquet, consideration should be given to linking the recipes with the teachers to increase the festive atmosphere and win the favor of students and parents.

2. For high-priced dishes, it is recommended to use a combination of reduction and new dishes.

3. The price of the teacher appreciation banquet (explained below) should be divided into high, medium and low grades to reasonably expand the consumer level.

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel (but they must be determined based on the hotel's net profit).

3. Marketing strategy

1. Make a special thank-you banquet package. According to the actual situation, the "teacher-appreciation banquet" can be divided into "ten-year cold window banquet" 468 yuan / table, "gold list title banquet" There are three levels: "568 yuan/table" and "No. 1 Scholar and No. 1 Banquet" 668 yuan/table. The names of the dishes must be reasonably packaged to reflect a strong cultural atmosphere (see the attachment for specific menus).

2. The first scholar and the first banquet are invited with great enthusiasm. We specially invite the top scorers in the college entrance examination (one in liberal arts and one in science) to gather in the hotel for a bright future; each top scorer will be presented with exquisite school supplies as a souvenir; and a gold list title banquet (leaders are asked to give full play to their personal connections and make invitation letters).

3. Merchant interaction, generous gifts. The hotel cooperates with other merchants, schools or suppliers to adopt a "one-to-one" format, sign reciprocal terms, and jointly prepare coupons for numerous students. It is recommended to adopt a "win-win" approach, with marketing, finance and the company actively participating.

4. There are gifts on every table and surprises everywhere. All students who hold a teacher-appreciation banquet in the hotel, regardless of the amount of consumption, will receive a bottle of Kouzijiao five-year-old 52-degree white wine (valued at 128 yuan/bottle). Anyone who patronizes more than ten tables (including ten tables) will receive a table of the same grade of meals; those who spend more than five tables (including five tables) will receive souvenirs for students to study, etc.

5. Free parking space, priority booking, free photography, free doctor's hat, etc.

6. After the meal, give the teachers who attended the banquet a small exquisite gift (the name, phone number, address, and website of the hotel should be printed on it).

4. Advertising strategy

1. Place some outdoor advertisements (signs, banners, inkjet printing) at the entrance of the hotel.

2. Combination of TV, street banners and newspaper advertisements. Advertising slogan: "The kindness of teachers over the years will never be forgotten, and a glass of sake expresses deep affection!" At this time, when the peach blossoms and plums are fragrant, the Bird of Paradise Hotel grandly launches a teacher appreciation banquet (ten years of cold window banquet, gold list naming banquet, number one and first banquet) to express the gratitude of all the students A feeling of gratitude. Teacher Appreciation Banquet Marketing Event Planning Plan 2

In order to congratulate the students on the gold list, thank their teachers, relatives and friends, and thank consumers for their continued support and love, we take this opportunity to grandly launch the "Students' Love, Emperor's Love" The specific plan for the “Taiwan Thank You Mentor” wine promotion event at the thank you banquet is as follows:

1. Event time:

July 6-September 15, 20xx

< p> 2. Scope of activities:

All candidates in Wuwei City (three counties and one district) who took the college entrance examination and obtained the admission notice this year can enjoy our company's teacher appreciation banquet with their ID cards and copies of the admission notice. Activity.

3. Activity requirements:

1. The teacher-appreciation banquet is exclusively for wine. Candidates’ admission notice, copy of ID card, contact number and detailed address of the banquet are required for confirmation and verification.

2. The salesperson or person in charge will submit the valid certificate for the teacher appreciation banquet to the Supervision Department, which will sign and confirm the record before going to the business office for invoicing.

3. The wine provided by the Warehousing and Logistics Department for the Appreciation Banquet must be clearly marked, indicating that it is for the Appreciation Banquet only. The Supervision Department will make a special mark for the Appreciation Banquet on the lid and verify it on the day of the banquet.

4. The salesperson strictly implements this plan, is not allowed to cheat, and implements the plan. If there is any violation of discipline, a penalty of 1,000-2,000 yuan will be imposed. If the circumstances are serious, the student will be removed from the class. Teacher Appreciation Banquet Marketing Event Planning Plan 3

1. Activity Background and Goals

"Ten years of hard work, I am on the list, xx delicious food thanks my teachers"

After the college entrance examination, the students They will also be admitted to their ideal universities one after another. The success of students cannot be separated from the hard work of teachers. Gratitude is a Chinese virtue. The teacher appreciation banquet is also the most direct way for students to express their gratitude to their teachers for their teaching. xx Food City launches the teacher appreciation banquet at the right time, which can not only be used during the off-season. It can not only increase business sales, but also increase the hotel's establishment of a gratitude cultural brand.

2. Activity time

20xx, June 1st - 20xx, 20xx, 30th

3. Activity plan

< p>　1. Menu making

Make a special set menu for the teacher appreciation banquet. The names of the dishes have been packaged and beautified to reflect a strong cultural atmosphere. While arranging the dishes, it is recommended to add some new dishes appropriately; Catering to the consumption needs of guests at different levels, four different levels of teacher appreciation banquet packages are launched. The packages are as follows:

Ten Years’ Winter Window Banquet 488 yuan/table

Gold List Nomination Banquet 588 yuan/table< /p>

Hongtu Wings Banquet is RMB 688/table

Number One Scholar and No. 1 Banquet is RMB 888/table

2. Gift discount strategy:

1. Each table will be given four bottles of beer, a large bottle of Nutrition Express, and a fruit platter;

2. Free audio microphone equipment and background music during the banquet;

3. During the banquet A dedicated person will take photos, and a group photo of the dinner party (electronic version) will be given as a gift;

4. With the university admission notice, a set of school supplies will be given as a gift;

5. For those who book the first prize and the first banquet 688 Yuan/table and above. Customers who book more than 5 tables at one time will receive a free train ticket (regular express) to the location of the university (in the province) with the university admission notice; customers who book more than 10 tables at one time will receive a free train ticket to the university. A train ticket (regular express) for the location (outside the province).

Note: The above gift is provided that the food price is not discounted, tax is not included, and it is not enjoyed together with other promotions in the store.

4. Promotion strategy of the event

1. Event slogan: After ten years of hard work, I am on the list, and xx delicious food thanks my teacher!

2. Banner Advertisement: The xx Food City Appreciation Banquet is now in hot booking! (Outside the store)

xx Food City wishes all students a bright future with their names on the gold list.

Teacher Appreciation Banquet Reservation Hotline: xxx (outside the high school gate)

3. Electronic screen advertising: Ten years of hard times are on the list, xx gourmet food thanks teachers, xx Food City specially launches a thank you teacher banquet, ten New Year's Eve Banquet: RMB 488/table, Gold List Banquet: RMB 588/table, Number One Scholar and No. 1 Banquet: RMB 688/table, please inquire in store for details.

4. SMS advertisement: xx Food City wishes all the students in the county to be successful in their gold list and have a bright future. The teacher-appreciation banquet is now being booked. Free train tickets are available for bookings. Booking hotline: xxx (10,000 messages)

5. Outdoor inkjet advertising: advertising slogans, banquet packages, preferential policies, etc.

6. In-store advertising: x display rack: advertising slogans, banquet packages, preferential policies, etc.

Kt version: Sentences of gratitude and cultural atmosphere (10 photos)

The prosperity of trees is attributed to the cultivation of the land, and the success of students is attributed to the hard work of teachers.

7. Elevator advertising: slogans, banquet packages, preferential policies, etc. Appreciation Banquet Marketing Event Planning Plan 4

1. Purpose:

To seize the annual student graduation opportunity, promote customers’ awareness of the company, and increase hotel operating income. Develop this plan.

2. Scope:

xx Fourth Road Store

3. Activity time:

July 1, 20xx - 20xx September 30, 2018

4. Responsibilities:

4.1 The general manager shall bear direct leadership responsibility for this plan;

4.2 The direct managers of each department shall be responsible for the implementation of this plan Leadership Responsibility;

4.3 The Marketing Department is responsible for corporate publicity of this plan;

4.4 The Quality Inspection Department is responsible for inspection and supervision of this plan.

5. Activity details:

5.1 The hotel grandly launches a series of preferential package activities for the teacher appreciation banquet. The packages are as follows:

Ten-year cold window banquet 999 yuan/8-10 Gift for each guest: a fruit and vegetable plate for Bubu Gaosheng Banquet

Splendid Future Banquet 1,099 yuan / for persons 8-10: a bottle of Luyan Baijiu

Pingbu Qingyun Banquet 1,299 yuan / gift for persons 8-10 : A bottle of Six-Crown Wang Liquor

Pengcheng Wanli Banquet xx99 yuan/for 8-10 people: A bottle of Zhongqing Baijiu

Gold List Banquet xx99 yuan/for 8-10 people Gift: a bottle of exquisite red wine

1,999 yuan for the first prize winner and the first banquet / gift for 8-10 people: a bottle of Yuzhen white wine

5.2 The hotel is equipped with a set of bachelor's (doctoral) uniforms for Students, their families, and teachers who came to dine took photos.

6. Required items:

6.1 Two sets of roll-up banners for event promotion;

6.2 One set of bachelor (doctoral) uniforms.

6.3 A digital camera

7. Incentives:

7.1 If the progress of the activity is affected due to personal reasons during the activity, the person responsible will be given a negative reward of 100 yuan;

7.2 If guests complain due to misunderstanding due to lack of understanding of the event, the responsible person will give a negative reward of 100 yuan;

7.3 During the event, services and dishes caused complaints due to quality issues , in addition to compensation for losses, the responsible person will also be rewarded with a negative reward of 50 yuan;

7.4 During the activity, those who proactively solve problems for customers, provide quality services, and are praised by customers will be rewarded with 20 yuan;

7.5 If the kitchen department’s dishes are recognized and praised by customers, the dish producer will give a reward of 20 yuan;

7.6 If the marketing department takes the initiative to introduce more than 5 tables of appreciation banquets in a single month, the responsible person will be rewarded with 10 yuan for each table. . Appreciation banquet marketing activity planning plan 5

1. Purpose of the event:

When many college entrance examination students are facing further studies, the hotel has comprehensively launched the "Enrollment Banquet" and "Number One Scholar Banquet" to create catering services Word-of-mouth, open up the catering and banquet market, drive consumption of catering, housekeeping, and sports, and effectively improve the hotel's economic benefits.

2. Objects of the activity:

Well-known and key schools in xx city.

3. Activity theme:

"Star of Hope".

4. Event date:

July 18th - September 18th.

5. Event location:

Banquet Hall on the second floor.

6. Activity plan (content):

1. Anyone who books a "school entrance banquet" or wedding and birthday banquet at the hotel will be provided with a host for free. (A banquet of more than 10 tables is required)

2. For those who spend more than 5,000 yuan (not including 5,000 yuan) at a one-time meal and banquet, the hotel will give you a free single-table dinner of the same price ("Enrollment Banquet") ” menu), or 1 standard room (valid on the same day only).

3. For those who hold the "Admission Banquet" in the hotel, the hotel will give them a personal "famous photo album", and the content of the album will be collected and typeset by the hotel. (The content includes photos of various activities and honors he participated in during his schooling, photos with school teachers and classmates, and family photos. His personal information will be kept and filed in the hotel.)

4. The hotel issues "Star of Hope Invitation Card" to promote hotel consumption. The card is issued to and through: every guest attending the banquet. The "gift money" or "gift package" issued by the banquet host is distributed to each customer.