How can hotels be managed to maximize profits?

How to maximize the social benefits of hotels? Is it profitable to build houses, dig talents, buy goods and open hotels? Let's look around the hotels. After several years of fierce fighting, except for a few hotels, most other hotels are caught in a constant fight, continue to make improper preparations in the early stage, and repeatedly invest a number of funds. This is a terrible industry phenomenon. Why do so many hotels fall into the cycle of tinkering so quickly? Why do a lot of repeated funds sink deeper and deeper? Why do businesses that seem to be prosperous in prime locations have little profit? What is eating our profits mercilessly? What has affected the hotel business? Hotels are like a giant machine that creates economic and social values. When we are involved in the manufacture of this giant machine, how can we stop the black hole left behind? In the practice of operating this giant machine, can an upgraded technology be introduced to fill the loopholes in the hotel? How can we make hotels more scientific and advanced?

First, how to reduce future costs.

What is the future cost? Simply put, it is the cost that will happen in the future. For example: exhaust system. When you buy an exhaust fan in the kitchen, it is said that the power of the exhaust fan is enough for the kitchen, but the dealer only gives you a high power. When people think it is normal to turn on the exhaust fan, what we see is that the exhaust fan blows a lot of hundred-dollar bills into the sky mercilessly, and bundles of bills disappear with the smoke. Some kitchen managers lack awareness of ventilation and energy consumption, and still leave the exhaust fan on without turning on the furnace; Some department managers turn on high-power fire exhaust fans for a long time. On the one hand, the water temperature of the air conditioner is adjusted to the lowest, and the cold air is ruthlessly pumped away. On the other hand, the high-power fire-fighting exhaust fan speeds up the waste, not only taking away the air, but also your profits. There are several ways to reduce future costs.

1. How to reduce the structural cost

If a hotel wants to operate normally, it must go through five steps: land acquisition, construction application, decoration, preparation and operation, among which decoration design is very important. Of course, beautiful design is important, but it is more important to create profits and save costs without wasting area. According to the market in South China, in general, the cost of investing in a five-star hotel with about 500 rooms is: 20,000 square× 6,000 yuan/square = 65.438+200 million yuan, 50,000 square× 654.38+0.300 yuan/square = 65 million yuan, and 50,000 square× 3,000 yuan/square is. If the vacant area of civil engineering and decoration is 3,000 square meters, it will waste 6,543.8+0.3 million yuan (3,000 square meters × 654.38+0.300 yuan/square = 3.9 million yuan, 3,000 square meters× 3,000 yuan/square = 9 million yuan). /kloc-the waste of 0/30,000 investment cash is equal to the fact that the hotel has no profit for more than half a year, plus more than half of the invested operating costs and expenses, and the indirect loss is about 25 million, which is only a part of the expenses; The second problem is convection. The unreasonable structure of many hotels leads to serious heat loss, poor sealing performance and serious energy consumption loss, which increases the energy cost of later operation. The third is the problem of structural standardization. Some owners think it is related to this. In the case of incomplete procedures, they began to build and decorate the building, and only when they needed to go through the formalities did they find the first level: the fire could not pass. Because no leader is willing to lose his job for your approval, the fire can only be rebuilt, which is a lot of repeated investment. Is there any way to avoid the above situation? First of all, we must carefully review the designer's drawings and make clear the area and structure that may be wasted, because many designers are concerned about function and beauty, and we are concerned about maximizing the investment cost and income, and we must cut off unnecessary cost waste; Secondly, as far as possible, please fire, health, cultural law enforcement and other departments to review the drawings first, invite them to the site for guidance during construction, and then go through the formalities in one go.

2. How to reduce the maintenance cost

It is often found that such hotels are beautifully designed by designers without considering the future maintenance cost. Some walls are transparent art glass, which is large and beautiful. In order to achieve uniform light transmission, the construction team can only use a large piece of white waterproof tarpaulin to block the light, and then install glass outside. However, before long, several fluorescent tubes were broken, so the engineering department had no choice but to remove the glass and then open the cloth. It is easy to install, but difficult to maintain. In order to change a few simple fluorescent tubes, a lot of art glass was damaged, which not only affected customer service for several days, but also became a big trouble and wasted more labor costs. It can be seen that beautiful design is very important, but the most important thing is to give consideration to both beauty and practicality, and try not to cause the hotel to invest twice in materials. Good hotel design and construction can save 45%-65% of materials and manual maintenance costs.

3. How to prevent energy consumption of glass doors and windows?

Generally speaking, the energy loss of hotel doors and windows is as high as 20%-35%. According to the test, single-layer window film can block 60%-80% of solar energy, and sticking window film or hanging reflective curtains on glass doors and windows can greatly reduce the energy consumption of air conditioning. At the same time, it must be strictly stipulated in the system that it is unnecessary for anyone to open the glass door to avoid energy loss.

4. How to use the water collector to save energy?

This kind of water collector has been produced on a large scale at present, which shows that its market is very broad. The water collector can reduce a large number of fine water droplets floating in the hot and humid air discharged from the cooling tower and avoid the pollution and solidification of water mist to the surrounding environment. It is a water-saving and environment-friendly device. According to statistics, installing a water collector in a hotel can save at least 3000 tons of water every year.

5. How to save energy on the hotel exterior wall?

If the hotel exterior wall is painted with light color, especially with high sunlight reflectivity, it can reflect 65%-75% of heat energy. In hotels in the south, we all know that sometimes two or three air-conditioning hosts are running at high load in summer, and guests are still crying for heat, especially those who live on the top two or three floors. Air conditioning is useless, even the hotel walls and ceilings are hot. In recent years, the aluminum membrane waterproofing membrane, which is used for metal roof insulation, can reflect 75% of sunlight and has an emissivity of over 95%, generally reducing the roof temperature by 23℃ and saving air conditioning costs by 20%-70%. Modified asphalt waterproofing membrane is used in roofs, walls, basements, bathrooms and other parts of buildings to achieve 100% waterproofing. The appearance of new materials announced that China's waterproof and thermal insulation has entered a new historical moment.

6. How to save money by using frequency conversion system?

At present, the manufacturers of frequency conversion systems are very popular, but there are still many hotels that don't believe in frequency conversion systems. Water pump, refrigeration equipment, elevator, fan, boiler, etc. In hotels, there is usually extra electricity to prevent overload. Using frequency conversion system, the speed and frequency of motor can be adjusted according to the change of temperature and load, which can generally save 25%-45% of electricity and recover the equipment investment for more than one year.

7. How to avoid the waste of electric tigers?

At present, in addition to the widespread use of solar energy and air conditioning refrigerant water systems in the industry, new energy-saving methods are also adopted in the circuit, such as the lights in floor corridors and fire exits, which are usually turned on only a small part according to the distance, and the rest are induction lamp; All lights in the hotel are required to be switched on and off, which greatly saves lighting time and prolongs service life; The electric tiger is still hidden in another hidden place in the hotel, which is rarely noticed. That's a KTV private room. The biggest energy consumption is projection bulbs, stereos, power amplifiers, subwoofers, etc. Some private rooms have electricity as high as nearly 65,438+00,000 watts. If the system does not specify the switching time during the preparation period, the monthly energy consumption will be very large.

8. How to save money in purchasing?

Everyone has this experience. When an accessory is broken, the purchasing department often waits until it needs to buy more items before going to a distant place to purchase. At present, the guests have come, but there is no way to serve them. The original problem is that during the preparation period, when purchasing in batches in the distance, scattered and rarely used items are also purchased. When the accessories are damaged, it is impossible to replenish them nearby in time. The best way for hotels to prepare for purchasing is to publish the news of purchasing online first, such as the better hotel purchasing network in the hotel industry. After more suppliers quote, they will buy in bulk from far away and local, which can greatly save the purchase cost in the future.

9. Paying attention to product performance equals saving money.

What we buy is the performance of the product, and we must not bring serious consequences to the future for the sake of temporary cheapness. We once prepared a hotel. In order to save money, the host bought a batch of cheap card boxes and switches in the guest room. Supposedly, this is not a large equipment, so there should be no big problem. However, a week later, when the guest room was reclaimed, it was found that some card boxes could not be electrified and some switch induction functions failed. Although they were all replaced later, it not only caused waste, but also delayed the progress of the project. Imagine that if it is broken after delivery, the loss will be even greater. Therefore, when buying products, we should choose the performance of the products and consider its stability, life and after-sales service. This is what we need most.

As can be seen from the above nine points, cost and expense are the eternal themes of hotel management. The management cost of the hotel must be strictly controlled; As far as operating costs and expenses are concerned, as long as it can bring profits, we will never be demanding, because a reasonable investment in operating costs can bring more operating profits and more opportunities to hotels.

Second, how to extract higher labor value.

In terms of wages and benefits, the general boss's mentality is: you have to work hard, and I will get better benefits when the company makes money. You didn't make me any money, so why make me an offer? The staff think that you should give me a sense of security first, solve my worries, meet my conditions and let me work hard for the company, otherwise, I will leave. In fact, this is an eternal contradiction. Practice has proved that from the perspective of the world salary trend, it is basically rising and rarely falling. The loss of employees is mostly caused by the owners. Because the skilled worker left and the novice came back, it took time to get used to it. So Carnegie, an American management guru, said, "Take my factory away and leave my employees behind, and we will soon have a better factory." It can be seen that only buttonwood can retain golden phoenix, and retaining employees means retaining wealth.

1. How to realize the horizontal leap of personnel structure

Before preparing for hotel recruitment, we must first make a good personnel structure. However, we have been adopting vertical management mode for many years, so management faults are often found in the management process. Why is this happening? To put it simply, it is not that the middle layer has no execution, but that there is a problem with the management model. The distance between the grassroots and the upper level is too far, and the idea of the upper level cannot be fully implemented at the grassroots level. Some files are locked in the filing cabinet after being transmitted once. Therefore, to solve this problem, we should not completely change to flat management, but should realize the combination of vertical management and flat management from the architecture, so that the middle and senior managers of vertical management can have multiple roles in the horizontal direction as much as possible. Cultivating horizontal talents, combining horizontal and vertical management, and combining vertical management with flat management are the needs of the development of the current era and the progress of the times, which can greatly save the cost of human resources.

2. How to retain talents

Through years of research, it is found that neither career retention nor emotional retention can fundamentally control the brain drain. Because money, material and career can never satisfy people, it can only be a state of mind. If your employee is not satisfied with his mental state, he won't stay. The scientific collocation of personnel will greatly satisfy the mental state of employees.

We often say that a virtuous circle hotel must go through three stages: founding → operation → expansion and development. We also found a phenomenon that there are a group of people in the market. After the preparatory work is completed, these people will be gradually replaced after a few months of opening, and then the management talents of "management" will be recruited. In fact, this is a very wrong practice. Facts have proved that all hotels with stable business in the end have been kept by the organizers for three to five years or even longer from the beginning, because they no longer need the running-in period, they are familiar with the local market, and they can accurately judge the market changes and adjust their thinking to keep pace with the times in time.

3. How to make corporate culture and welfare more bright?

Corporate culture is to satisfy employees' mental state, and employee welfare is an aid to satisfy employees' mental state. In the hotel preparation process, including the canteen, a large number of slogans and banners should be posted to create a passionate atmosphere, boost morale and clarify the direction. Take pictures of employees' hardest moments, record the team's most Qi Xin labor moments, and post their dedicated expressions in time, because this is the power of praise. In addition to regular training, the key is to highlight the future prospects of the hotel and make employees full of hope for the future. During the preparation period, some touching stories of employees will definitely happen. We should seize these typical stories in time, expand publicity for them, infect employees and make the whole hotel staff feel at home. We should also commend and inspire people in time.

Staff welfare, eat first, then live, canteen chef is very important. Because land reclamation is the hardest, we must eat well, which is the most easily overlooked link of many peers. In the same area, even if the dietary standards of every hotel are the same, life is different. The problem lies in the knives and ingredients. For example, pork with the same weight of150g will have more meat if it is fried thinly. Employees feel that life is good, and employees who cut thick feel that they can't see meat and their life is poor. The same cooking, with 5 yuan chopped green onion and without 5 yuan chopped green onion, results are different. In terms of accommodation, each staff dormitory has air conditioning and a separate bathroom. If possible, employees will be equipped with daily necessities, and the word-of-mouth of employees will naturally impact the human resources market in which they are involved. For the salary system, grassroots employees in second-line departments and business departments should do as the Romans do; For business talents, especially the high commission system, as long as it can bring more benefits, money is earned by them and should be stimulated.

To create a harmonious and happy corporate culture atmosphere, not only should employees have food and play, but the most important thing is to let employees have a spirit and a proud force.

4. How to make employees develop the habit of opening business from the beginning of preparation?

In the hotel preparation stage, don't forget to emphasize etiquette. Because it's a land reclamation in casual clothes, everyone, like migrant workers, is mixed with people from the construction unit, so many department organizers don't immediately ask for the implementation of the trained hotel requirements, let alone the "three lightness", and even the minimum courtesy can't be implemented, which brings bad habits to the business after the hotel opens. Therefore, prescient hotel organizers generally ask: "As long as you go through the entry procedures and become a hotel employee, you must do it according to the requirements of the hotel. Whether you wear work clothes or not, you are a hotel employee. Since you are a hotel employee, please pay attention to your words and deeds! " . There are requirements for employees in the preparation period, and only after the hotel opens can employees develop good habits.

5. How to make employees have safety awareness?

During the period of land reclamation for hotel employees, the potential safety hazard is a big problem. As a hotel manager, we should not only care about the safety of employees during working hours, but also care about the safety of employees after work. Post-80s employees have clear goals, while post-90s employees are active in thinking. Those grand educations may not work for them. What they need is something realistic. We might as well directly warn them that "protecting yourself is a contribution to the hotel".

Third, how to promote the hotel management system and operating procedures?

Hotel management system and operation process are actually train tracks, how to lay the tracks and how to get on the trains. Reasonable, practical and advanced hotel management system and operation process are very important for hotels.

1. How to make the system and program more effective?

Hotel management in China can't copy foreign models. If you count the hotels around you, you will find that many foreign experts and returnees have quit the industry, and most of them have returned to China because they are not acclimatized. It's not that their management system is not good, nor that they can't manage it, but because the consumers they serve are different, and their partners can't implement his ideas, or after implementation, it's not the effect of his previous environment at all. Rationality and effectiveness are very important. At present, the management around us is basically localized, which is also an inevitable result. Hotels are developing and changing, so our management system and process should also change with the trend. For example, in the work of our guest room and lobby, according to the old procedure, although each of them has his own job responsibilities, we ask the management not to sit in the office all the time, but to focus on standing in the lobby, and there will be punishment if they don't stand in the lobby at the specified time! Some people will ask why? It's actually quite simple. If you don't serve the guests in the places where they come in and out the most, can you still knock on the door from room to room to serve the guests? Actually, we just have different systems. Room service includes three aspects: safety, comfort and cleanliness. Safety is the first psychological need of guests. The guests are familiar with you. If you can solve many problems for them, they will feel safe and come often. For example, parking, we stipulate in the system: "External parking must be parked in the parking space that foreign guests can see at the first time outside the main entrance, and the parking spaces on both sides or behind the hotel, such as the basement, are all full before opening." Some people will ask why? For the "herd effect", stop and show it to the guests. People like to squeeze into places where there are many people and cars, so we will create an atmosphere where there are many people and cars, and concentrate consumer groups from the system. It can be seen that hotel management can't be copied mechanically, and hotel management is interoperable with other industries: we will provide whatever customers need, and see if you can find the demand. Whoever can meet the needs of customers will get high profits.

2. How to make systems and procedures more practical?

Anyone who has worked in hotel management knows that our management system and process are so detailed that the new waiter doesn't know whether to walk with his left foot or his right foot first. The hotel management system is almost as thick as the Bible, and the working procedures and responsibilities are almost as comprehensive and complicated as the Chinese dictionary. If it is like Harry Potter, besides, how much can such a thick system and procedure do? The most important thing is practicality, which must be focused, and on-site management is the most important. We think that employees are doing very standard, which is not necessarily right. Only what the guests think is right is the standard. I suggest that when you formulate the management system and process, you'd better add a content "100 to win the praise of guests", which is what our service needs most. For example, we often find that the manager says that an employee's service does not follow the procedures, but in fact, the guests like him very much and are often praised by the guests. Sometimes even when he dropped something on the ground, the guests would defend him: "It doesn't matter, he didn't mean it, so don't scold him." "What's the reason? Through observation, we will find that he used "psychological service" instead of traditional "mechanical service"; Therefore, we advocate the combination of "psychological service" and "mechanical service", observe the psychological needs of guests, provide services in time, and strive to make guests happy. Guests often praise such employees: quick response, flexibility and intelligence! Therefore, when we formulate management systems and procedures, we must add a sentence: "The above provisions are the basic requirements of hotels. If you can win the praise of the guests on the above basis, you can do it boldly as long as you don't cause complaints from the guests. "