Seek the anniversary activity plan of star-rated hotels! ! !

Our company has done it before, but it is run by a Xiaoya culture company. Not bad. You can see if it can be used, and some details can be modified according to your own situation.

Celebration activities should focus on short performance time, brand, curriculum concept and publicity, high-quality performers and high-grade customers.

I. Budget cost of activities

1, venue rent

2. Prizes and gifts

3. Background layout

4. On-site shooting and photography

5. Cake and wine

6, cosmetics, music CDs

7. On-site lighting

8. Performing costumes

9.fireworks, fireworks

10, employee working meal

1 1, leaders give gifts.

12, image ambassador award

13, poster, publicity, program list

Second, the specific process

1. Make market research and analysis before the event to determine the number of visitors, the size of the venue, the previous reputation of the hotel and the service level.

2. Formulate a detailed responsibility system. There is a person in charge around the reception, stage, off-site and gifts, and this person in charge will have a clear division of responsibilities when formulating the flow chart.

The program should be rehearsed six months ago and shown one month ago. After the program is confirmed, it should be submitted to the marketing department 15 days before the performance, and then posted in the company. Every employee should have a program in his hand.

4. Analyze the expenditure and expected recovery of this activity, and control the funds.

Third, the preparations for the event.

1, the preparation work one month before the activity

Children's programs should be rehearsed in the first half of the performance.

(2) screening the programs one month before the performance, and submitting the program performance sequence table to the marketing department within 15 days.

③ The activity planning scheme was completed one month ago, and the performance flow chart was added after 15 days.

Determine the venue, rent and publicity work one month before the event.

Matters needing attention in publicity work: detailed and thorough leaflets can only be reflected in leaflets, such as red wine, cakes, exotic foods, etc. And what can be provided to every customer and audience on the day of the event must be reflected. If it can't be provided to every customer and audience, it is not allowed to be reflected in the leaflet, so as to avoid the emotional dissatisfaction of the audience and customers when they don't get the goods we promised to provide. )

⑤ Confirm the venue conditions, the number of seats on the day of the event (a certain number should be reserved to prevent the confusion caused by insufficient seats and too many ticket buyers on the day of the event) and the seating arrangement (including seats for leaders, actors, sponsors, alliance merchants and inviters). Specifically, venue providers are required to provide a floor plan, which includes (stage position, size, table distribution, specific distribution of seats and the number of each table).

⑥ Start selling tickets and select the target customer group. In order to avoid the confusion and bad atmosphere caused by the low quality of customers on site, tickets are only sold to customers with grades.

⑦ Determine the promotion activities and carry out the store celebration promotion activities.

⑧ Marketing Department shall contact alliance merchants and sponsors.

2. Finish the work 15 days before the activity.

① Preparation and purchase of movable items.

② Confirm the leaders, alliance merchants, inviters and sponsors who were present that night.

(3) The marketing department obtains the program performance sequence table from the teaching department and adds it to the activity planning process.

(4) After the program and the alliance merchants confirm, print a beautiful program table (the program table should include the sequence of performances, Bonnie Company profile, alliance merchants information, etc.). ) 15 days ago, and ask the audience, actors, staff, alliance merchants, etc. Want a copy (the printing cost will be shared by Bonnie Company, allied merchants and sponsors after the statistics of the marketing department are completed).

3. One week before the event

① Submit the confirmed performance CD and vcd to the venue supplier for trial broadcast one week before the start of the competition. If you find that the submitted CD and vcd cannot be played, you should replace them in time and try again.

② On the night of the performance, the marketing department contacted the media to follow up the report.

(3) Signing an agreement with the event venue provider, which shall specifically reflect the following contents:

(1) Specific table seats, guest seats, other seats.

(2) Determine the specific personnel of the event venue provider, such as waiters, ushers, security guards, etc.

(3) Services provided by venue suppliers, including drinks, food and articles.

(4) Matters that the venue should cooperate with on the day of rehearsal and performance, such as the number of venue service personnel during rehearsal and the services that can be provided during venue arrangement. (personnel, goods, time for arranging meeting place, time for arranging meeting)

(5) The venue provider agrees to use walkie-talkies and other communication tools. If not, it will be provided by the venue provider.

(6) If the venue provider fails to promise to read the agreement on the day of the event, we will have reason to refuse to pay the remaining funds for the event, and the agreement shall be made in duplicate.

(7) The above five points should be clearly reflected in the agreement, which should be kept. After the event, the venue supplier shall confirm the reading commitment of the venue supplier.

4. The rehearsal time shall be conducted in advance, and the rehearsal shall be completed 3 days before the performance (the actors shall be informed of the specific performance time during the rehearsal).

Employees in charge of continuous process arrangement:

(1) director of the company

(2) platoon leader

(3) Organize personnel after the actors arrive.

(4) Performers, actors' props and actors' managers.

⑤ The little actor went to the toilet to lead the way.

⑥ Follow-up personnel such as sound, music and microphone.

5. Two days before the event, prepare all activities (including performance costumes, props, venue layout items, leaders' gifts, audience gifts and all other supporting items).

Detailed inventory

Performance costume:

Props:

Venue project arrangement:

Leadership gift:

Image ambassador gift:

Performer's souvenir:

Red wine, cake:

Audience gift:

Others:

6. The day before the event, a part will be transported to the event venue for safekeeping to prevent carrying too many items on the day of the event.

Fourth, the day of the event

1. The competent department of site layout shall also formulate a detailed site layout flow chart and arrange the specific work of all personnel.

2, the staff in place in advance familiar with the situation, as an arrangement, etc.

3. Standardization of seating order. The specific specifications and quantity of each chair.

4. The lighting shall be put in place in advance, and the matters of lighting and chasing light shall be completed.

5. After the lighting is installed in place, the performance will be arranged (the person in charge will arrange it according to the previous 3 days, and the time will be set separately).

6. The microphone should be in place half an hour before the performance.

7. Arrange a special person to track the music audition, check the order and quality of CD and VCD, and play the whole song.

8. Set shooting area and non-shooting area, and the shooting area is forbidden to be guarded by special personnel (the shooting area is forbidden in front of the leading seats and under the stage).

9. Distribution of staff on the night of the event:

(1) director.

(2) Main responsible personnel and departments.

③ ticket inspector

(4) Signatory

⑤ personnel at the gift collection office

⑥ Lead and track employees.

⑦ Guests and media guides

Actors guide the staff.

Pet-name ruby alliance merchants arrange to follow up the responsible personnel and departments.

Participate in the performance rush, actor props, actor costumes, and actor managers.

? The little actor went to the toilet to lead the way.

? In the shooting area in front of the performance stage, it is forbidden to shoot area staff.

? Audience interaction, follow-up and communication personnel

? Optical tracker

? Sound, music, microphone and other follow-up personnel. (including music recycling after performance)

? Lucky draw to arrange follow-up personnel

? Person in charge of order maintenance and security in the audience.

? The person in charge of prizes and cakes

? host

? The photographer of the whole performance that night.

2 1 Responsible for sorting and recycling things after the performance.

Media post-tracking, network publishing, printing and posting, and DVD player.

23 activity end checkout

The late stage of verb (verb's abbreviation) activity.

In the later stage of the activity, the marketing department will carry out media publicity and leave photos and VCD. The member department follows up the image ambassadors and other outstanding performers, and is responsible for notifying the marketing department when receiving the notice of foreign performances.