Why is the 7 Days Inn chain called 7 Days Inn? What are the management secrets?

I think everyone knows about 7 Days Inn. It is the most famous hotel in China. But have you ever thought about why the hotel is called 7 Days Inn? What does 7 Days mean? Below is the reason why the 7 Days Inn chain is called 7 Days Inn that I have carefully compiled for you. Let’s take a look.

The reason why the 7 Days Inn chain is called 7 Days

The so-called 7 Days means 7 days a week, with no rest days. It can also be extended to mean serving you around the clock and in all directions, which is the service concept created by the founder.

Introduction to 7 Days Hotels

7 Days Group Holdings Limited was founded in 2005 and listed on the New York Stock Exchange on November 20, 2009. (Ticker: SVN). As the first Chinese hotel group to be listed on the New York Stock Exchange, 7Days Inn adheres to the vision of letting customers sleep well every day, and is committed to providing clean, environmentally friendly, comfortable and safe accommodation services to value-conscious business travelers to satisfy customers Core accommodation needs.

The 7 Days Inn chain now has more than 700 branches, covering nearly 30 provinces and municipalities in 89 major cities across the country. It has built a national network of economical hotels with locked hotel rooms (6 photos) system. The "7 Days Club" established by the 7 Days Hotel chain has more than 16 million members and is the largest membership system among China's budget hotels. As a technology leader in the industry, 7 Days Inn is currently one of the few hotel chains that can provide up to 5 convenient booking methods 24 hours a day, 7 days a week, including: online booking, phone booking, WAP booking, and SMS booking. The mobile client is well versed in The 7 Days Hotel chain, which operates according to the corporate operation method, has become a leading brand in China's economic hotel industry by virtue of its huge membership system of "7 Days Club", continuous innovation of technology and services, and the dynamic 7 Days corporate culture.

Corporate profile of 7Days Inn

● The first Chinese hotel group listed on the New York Stock Exchange

● The largest membership system in the Chinese hotel industry The owner of

● A leader in technology and innovative models in China’s hotel industry

● A benchmark company for more economical and higher-quality business travel accommodation

7 Days Chain The hotel now has more than 1,500 branches, and the 7 Days Inn chain hotel covers 200 major cities in nearly 30 provinces and municipalities across the country. It has established a national network system of economical hotel chains.

The 7 Days Club established by the 7 Days Hotel chain has more than 50 million members and is the largest membership system among China's economy hotels. As a technology leader in the industry, 7 Days Inn is currently one of the few hotel chains that can provide up to 5 convenient booking methods 24 hours a day, 7 days a week, including: online booking, phone booking, WAP booking, SMS booking, and mobile client.

The 7 Days Inn chain is well versed in business operations. With its huge membership system, continuous innovation in technology and services, and the vibrant 7 Days corporate culture, it has become a leading player in China's economic hotel industry. 's leading brand.

The management secrets of 7 Days Inn Chain Hotel

Domestic budget hotels frequently experience declines in performance, but 7 Days Inn Chain Hotels, which are in the same category as Home Inns and Hanting Hotels, have bucked the trend. It has achieved nine consecutive quarters of profitability.

Domestic budget hotels, which have been making rapid progress, are beginning to bear the burden of declining performance. Home Inn's net profit fell 2.3% year-on-year in fiscal year 2011, and the net loss attributable to shareholders in the first quarter of 2012 reached 103.2 million yuan; Hanting Hotel chain's net profit fell nearly 50% in fiscal 2011, with an account loss of 9.4 million yuan in the first quarter. . However, the 7 Days Inn chain, which is in the same category as Home Inns and Hanting Hotels, bucked the trend and performed well. Its net revenue in the first quarter was RMB 545 million, a year-on-year increase of 29.6%. This is also the case for 7 Days Inn. It has been profitable for nine consecutive quarters since the first quarter of 2010.

Under the circumstances that the overall market environment for domestic budget hotels is not very optimistic, 7 Days Inn can maintain sustained profitability. What are its secrets?

Integrating IT into management

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Zheng Nanyan, the founder of 7 Days, is a computer major. He once founded a computer software company and worked for Ctrip Travel Network. Later, he set up his own business and founded the 7 Days Hotel chain. Since its establishment, Zheng Nanyan and his team have established an IT electronic information technology platform and continued to innovate, making it the core competitiveness of the hotel. Unlike other hotel IT systems that only focus on room reservation services, 7-day e-commerce system now covers all aspects of hotel management, such as central reservation system, material planning management system, store management system, central reporting system, etc. As a result, it has more advantages in cost control and system management and control. These may seem simple, but they are difficult to copy. 7Days' Central Reservation System (CSR) is one of the few hotels in the industry that can simultaneously accept five booking modes: Internet, telephone, WAP, SMS and mobile client.

Member-based direct sales model

The typical distribution model is to list hotel listings on major online travel booking platforms, such as Ctrip, Elong, etc., and direct sales are through official websites Marketing, membership cards are the core weapons of direct selling. At present, all major star hotels and budget hotels are looking for a balance between distribution and direct sales. Among Home Inn’s customers, intermediary distribution bookings account for 8%, and among Hanting’s customers, intermediaries account for 5%. 7 Days boldly divested distribution channel, implementing a 100% direct sales model, thus saving intermediary commission expenses in the distribution process.

The advantages and disadvantages of complete direct sales and partial distribution cannot be measured at present, but what is certain is that with its huge membership base, sufficient customer flow is guaranteed within 7 days. This is also attributed to 7 Days' strong IT technology advantages, and 7 Days established a membership system as early as 2005. At present, the 7 Days Inn chain has more than 38.6 million members, making it the largest hotel chain; Homeinns has 7.9 million active members and Hanting has only 9 million members.

Sheep-herding management

Different from the department-level management adopted by traditional hotels such as Home Inns, 7 Days weakens the headquarters’ control over individual stores and gives store managers full power. In 7 Days, every store manager is an operator, not just an executor. There are no longer regional managers and directors above store managers. 7Days has set up evaluation indicators on single store occupancy rate, customer praise and other factors. Store managers who meet the standards can receive hundreds of thousands of bonuses. The generous reward mechanism and flat management enable every 7-day store manager and clerk to serve customers as a master, thereby achieving the ultimate in providing high-quality services.

Cost Control

People who have been to the 7 Days Hotel will find that this hotel does not have a spacious lobby, only a front desk, no newspapers, water dispensers, and no waiting area. The reason is simple. The 7-day period emphasizes efficiency. Each store requires check-in to be completed within 3 minutes, so there is no need to spend more money here.

The 7-day guest room is very compactly arranged. The bed, TV, and shower room are all designed and arranged according to the optimization principle to reduce the space. A long table without drawers spans the bedside and window sill, and functions as a TV cabinet and desk at the same time. The reason is simple, guests have no need to use the drawers. Instead of equipping each room with a hair dryer, 7 Days provides a hair dryer in the corridor on each floor, which also reduces costs. 7 Days saves costs in every detail and uses real services in the guest rooms. The pillows in the 7-Day Business King Room reached the standards of a five-star hotel.

The decline in profits of budget hotels is also related to the expansion launched in China. After Home Inns acquired Motel 168, it was difficult to control multi-brand operations and talent management in a short period of time. Affected by the dismal performance of Motel 168, Home Inns was still in the red in the first quarter of 2012. In comparison, after 7 Days Hotel acquired Huatian Star, it unified the 7 Days brand and managed it according to the standards of 7 Days Hotel. The difficulty of digestion and integration is relatively small.