Model essay on service industry entrepreneurship plan

How to write a service business plan, and what relevant contents are worth recommending when writing a business plan. I have compiled some i

Model essay on service industry entrepreneurship plan

How to write a service business plan, and what relevant contents are worth recommending when writing a business plan. I have compiled some information for you, I hope you like it!

1 First, introduce fast food restaurants.

1. Our restaurant belongs to the catering service industry, and its name is Urban Fast Food Restaurant. It is a sole proprietorship enterprise. Mainly provide Chinese breakfast, such as fried dough sticks, steamed buns and other Chinese snacks and side dishes. Lunch and dinner are mainly cooking and smokeless barbecue.

2. Urban fast food restaurant is located in Weifang commercial pedestrian street, initially locked as a mid-range fast food restaurant, and will gradually develop into a Chinese fast food chain similar to KFC and McDonald's in the future.

Because of my great interest in the catering industry, I believe that with my wisdom, talent and dedication to my career, I will definitely lead the industry.

Our store needs 50,000 yuan of venture capital, of which 30,000 has been raised and the remaining 20,000 has been lent to the bank.

Second, the investment plan

Start from the main point and speak from the main point. Based on the characteristics of a regional consumer group, the initial development should try to form a certain scale of operation, and after selecting several business outlets, all of them will appear at the same time. In the future, according to the development, it will radiate national operations. In the early stage of development, we will vigorously develop the services of online fast food companies and mobile fast food companies that Chinese fast food has not yet set foot in. After the company has accumulated strength and a stable consumer group, we will vigorously develop the company's comprehensive service strategy. According to the population mobility density, residents' income level and actual consumption, we should vigorously develop the fast food business model of eating in the front hall of commercial areas, shopping areas, tourist areas and residential areas.

Third, the market analysis

With the accelerated pace of social life, the emergence and development of fast food industry has become an unquestionable problem. Although the fast food industry in China is developing very rapidly, the proliferation of foreign fast food makes most fast food markets out of touch with Chinese fast food. How to occupy that part of the market is a problem we need to solve.

At present, western-style fast food on the market is not suitable for China people's fast food consumption concept and traditional dietary needs. Take hamburgers, the most common western fast food, as an example. Apart from novelty, there is basically nothing delicious. Moreover, the development of fast food in the United States has always been known for its low price and is the object of daily consumption by the public. However, in the market of China, the price of western-style fast food far exceeds the acceptable level of the public, which also determines that it is impossible for the working class to try that novel fast food often.

However, the current situation of small, dirty, chaotic and poor Chinese fast food is still very serious, and the numerous weaknesses of Chinese fast food at present provide us with excellent market opportunities for building Chinese fast food chain stores. As long as we can seize these market opportunities, improve many defects in the management of Chinese fast food and develop our own characteristics, then our entrepreneurial plan to enter the Chinese fast food market and occupy a large market share is very likely to succeed.

Fourth, business analysis.

1, business objective

1 is located in a commercial street with rich customers and many competitors. In order to open the market, we must work hard on service quality and product quality, and further expand the business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in Weifang commercial pedestrian street and recover the cost 1 year.

Our store will set up three branches in three years, gradually develop into a fast food chain group with strong economic strength and certain market share, and make a breakthrough among many fast food brands in Du Yuan, becoming a well-known brand in the catering market.

2. The mode of fast food service industry.

Customer-centric, customer satisfaction as the purpose, through customer satisfaction, and ultimately achieve the promotion of the company's business philosophy.

3. Positioning of the target market.

Chinese fast food industry accepted by the public. Customer groups: office workers+children+students+others.

4. Market strategy

Fast food is networked and humanized.

1 online fast food ordering is for office workers to have lunch at work. Their front desk reception service is also virtual, relying on online ordering system and fast delivery system. We will set up a special telephone service for food delivery, which will be delivered by a unified bus and service personnel.

In view of the characteristics of large mobility and tight time for breakfast people, we will move from unified mode buses and service personnel to major demand outlets to provide customers with convenient and nutritious breakfast packages. Because there are many students, students' nutritious fast food can also be introduced, which not only pays attention to economic benefits, but also takes into account social effects. Vigorously carry out convenient snacks, breakfast should be diverse and cheap, and Chinese breakfast packages should be introduced according to local conditions. Lunch and dinner provide economical and nutritious dishes and an elegant dining environment. Ready to develop new products to meet the changing market demand, the goal set at the beginning of the business is to "deliver food to home" service.

3 fast food corporate image strategy

The fast food restaurant located near the business district fully demonstrates our clean, hygienic, affordable and warm image.

5. Personnel plan

Before the opening of our store, we initially plan to recruit full-time and temporary employees as follows:

1 Those who recruit local hukou through the labor market have certain work experience and good professional ethics, aged between 20 and 30, and are interested in joining the catering industry. Applicants come to our store for an interview with the Application Form for Recruiting Employees and attached personal information.

Those who pass the interview, written examination and physical examination sign a labor contract. At the same time, in order to improve the overall quality of service personnel, all recruited personnel need to receive 2 months of training. The details are as follows:

A, make a training plan, determine the training purpose, and formulate the evaluation method.

B, implement the training plan, implement and learn labor discipline and various rules and regulations.

3. Go to work after passing the exam. Those who fail will suspend their studies and deduct 20% of their wages until they are qualified. Failing the exam three times, all the wages and benefits of the month will be deducted.

6. Sales plan

Before opening, we will carry out a series of publicity work to introduce our "good quality and low price" sales strategy to consumers, and also issue questionnaires according to consumers' needs to improve our products and services. At the same time, membership system, season card and monthly card are introduced to attract more customers. Those who spend 1000 yuan per month can participate in the big lucky draw at the end of each month, and the winners can get a gift certificate worth 888 yuan. One-month consumption 100 yuan to send value 10 yuan gift certificate, 200 yuan gift certificate from 20 yuan, and so on.

Verb (verb's abbreviation) Competition and Advantage Analysis

The competitors of fast food industry are mainly small restaurants near commercial streets and fast food restaurants like McDonald's and KFC. They each have their own advantages, and we certainly don't show weakness. Because in the initial stage of operation, we should vigorously attract customers, reduce the price as much as possible without affecting sales, so that the usual low-paid class can also spend here, so that customers can buy comfortably and eat with confidence; At the same time, in the absence of online ordering in other catering industries, we will implement new strategies, open online ordering business, and deliver meals home.

Accounting report of intransitive verbs

All the accounts in our store should be recorded in time, and the money for expenditure and income should be recorded or recorded before use. The bookkeeping method is double entry bookkeeping, which is scientifically managed to avoid accounting confusion. Daily income should be counted in time, and all the menus of meals and receipts must be kept in duplicate for checking and recording. All items in the store are fixed assets in the store and shall not be destroyed or taken away at will. Total monthly income, excluding all expenses, is deposited in the bank; If the monthly income is higher than planned, the salary will be adjusted appropriately to arouse everyone's enthusiasm for work. If the hotel's property is found to have been destroyed without reason at work, it will be deducted from the salary or bonus of the responsible person.

1 Our fixed assets are 10000 yuan and our business area is square meters. There are several sets of tables, chairs, covers and freezing counters.

What is the daily working capital?

For accounts, there should be daily accounts, monthly accounts, quarterly accounts and year-end general ledger, so that the profits and losses of enterprises can be seen at a glance on the books and avoid blindness in management. Note: Because we are in the early stage of our business, we should be careful in all kinds of expenses, but we should ensure the quality of food and keep the price as low as possible.

Seven. Investment risk and return

Of course, everything is not smooth sailing, and there may be many problems in the development of fast food restaurants, such as declining sales performance and low customer return rate. As long as we find the source of the problem, adjust the strategy in time, and always take the interests of customers as the foundation, the problem will eventually be solved.

Not only profit, but also service. As an advocate of this industry, our store will serve customers with the ideal and belief of high-quality service and healthy development of the industry. We believe that only under the fair and reasonable business philosophy, unremitting persistence will produce a win-win situation that everyone hopes, thus promoting the formation and development of Chinese fast food as a whole.

Chapter II I. Development Prospects

Since I entered the university, I began to pay attention to the couples in the university, knowing that the headache is privacy, that is, there is too little private space in the school, which leads some college students to behave uncivilized in public places. Because the school is mainly concerned with academic work, it can't meet the requirements of students in this respect. Other places of consumption are either too expensive or can't meet the requirements of couples and are not accepted by most couples. There are few leisure bars specially created for couples. Solving the privacy problem of couples and creating leisure space for couples can not only meet the leisure dating problem of college students, but also get a lot of economic income from it. So I decided to open a couple's leisure bar integrating catering, entertainment and study.

Second, the store profile

Our store is located in the center of university gathering, and its main customers are college students and social youth. The business area is about 100 square meter. It mainly provides tea, online leisure, special cold drinks and casual dining. Tea covers many aspects and meets the taste requirements of different groups of people. Variety, full taste and rich nutrition give customers more choices. Do not drink tea, provide all kinds of cold drinks, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platter and so on. At the same time, the new tea party will be updated regularly to let customers experience the latest trend. The decoration of this leisure bar is natural and casual, and at the same time it has a modern atmosphere. The wall is warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall feeling is between the nature of family kitchen and the nature of hotel kitchen.

Third, development strategy.

1, this leisure bar should be advertised before opening, because the main customer base is aimed at students, and the speed and breadth of information transmission between students are great, so it is not necessary to spend too much effort on publicity, and simple advertising can be carried out in the form of leaflets or audio.

2. This kind of leisure bar should pay attention to the contrast between tea and lovers' moods, and adopt different methods to make the taste different, so as to distinguish it from competitors, give customers more discounts and attract more tourists.

3. Many students are used to the 3.1 lifestyle. Many times, in order to save time, they will choose the nearest place, not the farther place, so they will not be too far away from the school gate in terms of geographical location. When appropriate, the leisure bar will also provide delivery service and take corresponding measures according to different situations. For example, more than three orders, including three orders, can be delivered to your door for free, and you can order takeout separately, and you have to pay a certain delivery fee. There is another advantage. If someone wants takeout, they will pull two other takeout orders in order not to pay the delivery fee, which will also increase sales.

4. The leisure bar uses colorful characteristic glass cups, which are economical and environmentally friendly, and wastes cannot be dumped casually. You can contact farmers and let them collect it for free on a regular basis, which can be mutually beneficial. It is reported that competitors are not doing well in this respect, so a good environment can attract more customers. In this regard, we can add our concept of environmental protection to advertisements, so that contemporary college students can realize the importance of maintaining the world environment.

Although the number of tourists will drop sharply during the summer vacation, there are still some students staying in school, nearby residents and migrant workers. At that time, measures such as reducing production and shifting service focus can be taken to improve the business situation during the summer vacation. Consider studying for a month in winter vacation, which reduces unnecessary costs.

6. The market economy is developing rapidly, constantly changing and full of vitality. Therefore, we should look at and analyze the development of an enterprise from a long-term perspective, make a long-term plan, summarize the overall situation of each stage of operation, and make the next step of planning. This is a step-by-step development model. After the operation is stable, we can consider expanding our business and adding other services. We can find new markets, do chain operations, and gradually build our own brands, so that we can develop into an industry where student couples provide services. In short, we should look at the problem from a long-term perspective, so as to have the future of the enterprise. Fourthly, the management structure of leisure bar.

Store manager and cashier 1, chef 1, waiter 2. The business philosophy focuses on the following points:

Main cultural characteristics: health preservation and humanistic care.

Main product features: vegetarian meal with dietotherapy and health care function. Main service features: membership tracking service.

Main environmental features: green dining environment with traditional cultural flavor.

Market analysis of verb (verb's abbreviation)

Intimate love behavior and social morality in universities have always been a problem. The intimate behavior of college students in public places has become a recognized campus problem. Students only meet their personal needs, regardless of the code of conduct in public places. It has caused many college students to be innocently used as negative teaching materials, making them feel helpless.

This plan is based on this point. In order to protect the personal privacy of college students and improve the happiness index of college students' love, the College Students' Love Alliance was established to provide low-cost and distinctive love services for college students, and at the same time provide some work-study jobs for colleges and universities to help poor students complete their studies better.

Advantages and disadvantages: Advantages analysis: This kind of leisure bar management solves the privacy requirements and love quality of lovers on campus, and also guides the civilized love behavior of college students and actively handles the relationship between love and study. In addition, this leisure bar adopts self-service seat selection mode, which should be easily welcomed by customers and save some human resources. At the same time, meals also provide cold drinks, ice porridge and so on, and provide free tea. Simple and comfortable decoration will be a major feature of leisure bars. Students generally like to live in clean leisure bars with good service attitude, so satisfactory service will also be a major feature of our store. In addition, the school canteen has a clear dining time limit, and there are few leisure bars selling breakfast outside the school, so our off-campus stores can easily seize this part of the market share lost because of the time difference, in other words, the market share generated by potential customers who want to eat some time before and after the dining point.

Disadvantage analysis: As it has just started, fast food restaurants are small in scale, such as limited human resources and services. There is fierce competition inside and outside the campus, so there is still a big disadvantage. On the other hand, because the school holidays are fixed, the number of tourists in winter and summer vacations will drop sharply, and the winter vacation will be less than the summer vacation, which will be a more difficult problem to solve.

Opportunity analysis: According to our market investigation and analysis, the market demand of our products exists and has certain competitiveness. As a student, I can better understand what products and services customers need. From these aspects, I should have a good chance to squeeze into the catering market.

Threat analysis: the service of leisure bar is directly related to product quality and operating cost, so the product price will not be lower than that of competitors. Although the overall price will not be too high, in contrast, the economic affordability of customers will become a big test. Moreover, cost and profit are also directly linked, and the amount of profit is a major determinant of whether it can survive in the competition. Furthermore, the differences in local customs and eating habits have created another problem, that is, whether most customers can recognize or be satisfied with the products, which also needs to be tested.

Six, promotion and market penetration promotion strategy:

1, pre-publicity: large-scale, high-intensity, large investment. Post-publicity: pay attention to the existing customer relationship management, so as to carry out word-of-mouth marketing. Plan and organize specific activities regularly, such as sponsoring the evening party organized by the school, and publicize and remind customers of their consumption awareness from time to time through activities. For holidays, carry out targeted promotion strategies, such as distributing leaflets.

2. Promotion of related holiday activities and party development: During some large-scale festivals every year, shopping malls will hold some long-term customers' parties, publicize the preferential policies and party contents during the festival in the evening before the festival, and let college students participate in some rich activities outside campus activities, such as holding preferential activities during the day and holding parties at night. During the development, some pop music was put in the store, which was different from the usual light music, and some dance music DJ was put. In this process, it can not only arouse the enthusiasm of students to participate in the store, but also increase the publicity of the store invisibly, and better promote the economic income of the store, which is also a kind of cultural communication.

Seven. Financial situation analysis

1. According to the calculation, it can be preliminarily concluded that the start-up capital of the leisure bar is about 10600 yuan, the venue rental fee is 2,000 yuan, the application fee for catering hygiene license and other documents is 600 yuan, the venue decoration fee is 3,000 yuan, the kitchen utensils purchase fee is 1000 yuan, and the infrastructure fee is 4,000 yuan.

2. The costs in the operation stage mainly include: personnel salaries, materials procurement expenses, venue rental expenses, taxes, utilities and fuel expenses, miscellaneous expenses, etc.

3. Daily operation financial budget and analysis

According to the budget analysis and investigation, the market capacity can be preliminarily determined. It is roughly estimated that the total daily turnover is about 800 yuan, and the yield is 30%, from which the payback period can be calculated to be about three months.

Eight, marketing mix strategy tangible marketing strategy:

Because the economic strength of this leisure bar is still relatively weak, we will adopt the marketing strategy of avoiding reality and avoiding a lot of hard advertising marketing in the early stage, and adopt a set of effective "commitment marketing" to promote products. Through menus, posters, cultural brochures, advertisements, promotional activities, etc. We will publicize and advocate the business purpose and concept of "harmony between man and nature". Skilled marketing strategy: sustainability and planning will determine that this leisure bar has inherent advantages in avoiding the defect of low customer loyalty of ordinary leisure bars. In order to establish a sense of authority and trust in customers' minds, this leisure bar will establish a complete member information feedback system to realize its marketing commitment:

L, customer feedback form. In the service, employees are strictly required to establish the concept of customer first and listen to customers' opinions carefully.

2. Carry out customer satisfaction to the end. Establish the concept of "customers are satisfied with themselves" and always think of customers.

3, the establishment of leisure bar customer service questionnaire, the marketing department is responsible for tracking customers regularly.

Nine, vigorously create the brand image of "green food"

According to the characteristics of fierce competition, strong imitation and strong seasonality of dietotherapy products in leisure bar enterprises, the organic integration of explicit culture and implicit culture of enterprises can be realized, and the awareness and ability of brand protection of enterprises can be strengthened. Around the brand characteristics of "health and green", the leisure bar achieves its marketing objectives by establishing a green image, developing green products, implementing green packaging, adopting green signs, strengthening green communication and promoting healthy consumption.

As a leisure bar for green marketing, we have natural advantages. This leisure bar will strictly implement the standards of green leisure bars, and will strictly control the procurement of raw materials, food processing and sanitary environment. Strive to create a simple, elegant and fashionable dining environment, and embody the healthy and green concept through the layout, decoration style and temperature of the leisure bar design. Promote health care knowledge and green culture;

In the marketing process, this leisure bar will carry out planned and targeted publicity for consumers around the catering theme of 2 1 century-health, bodybuilding and green, and guide customers' consumption orientation. Through special lectures, brochures, public welfare activities, etc. The above catering knowledge will be publicized, and attention will be paid to taking this opportunity to increase the publicity and introduction of green products. Advocate and advocate a healthy and scientific diet culture, and carry forward the health preservation culture in traditional culture. Cultural packaging of products, leisure bars and services, spreading food culture. So as to obtain further development opportunities and conditions.

Ten, pay attention to a series of corporate public relations activities.

This leisure bar will handle all aspects of relations through a series of public relations activities, providing a relaxed and favorable business environment for the development of leisure bars.

1. Establish a cooperative relationship of unity and trust with employees. Establish equal and convenient communication methods among employees, and increase employees' cohesion and work enthusiasm by distributing internal publications, providing rewards for free members, group entertainment and other activities.

2. Community mass relations. In order to ensure sufficient human resources, obtain a stable customer base and reliable logistics support, we should actively participate in maintaining the community environment and actively support community public welfare undertakings. Respect the legitimate rights of customers, provide high-quality meals and services, and correctly handle customers' requirements and suggestions.

3.* * * relationship. Understand and abide by * * * related laws and regulations in time, strengthen contact with * * * departments, and actively assist in solving some social problems. Establish and maintain extensive relations with the media; Provide them with real industry information.

Eleven, give play to the price advantage of green leisure bar.

The target group of this leisure bar is students and city residents. Considering the price factors of catering products and health products in the market, the product pricing of this leisure bar will be in the middle and low price of similar products. Occupy a certain market share, form economies of scale, and obtain high profits at low cost. In terms of product price and its combination, we process and provide various nutritious meals with dietotherapy and health care value according to different consumption levels and needs of consumers. Among them, we calculate the price strictly according to the utilization rate of raw materials, such as how much fruits and vegetables have been removed, whether they are peeled or defoliated, and finally the processing degree of the kitchen. We provide consumers with different package combination standards of 6- 100 yuan each, and customers can choose different vegetarian dishes according to their actual situation.

Twelve. market risk

The market is constantly changing, so we must consider the risks of the market. Specifically, there are the following risks:

The risk of 1 in the development stage of this project may be similar to that of leisure bars opened at the same time in the market.

2 The risks in the production and operation stage of the project and the benefits after the project is put into production depend on the sales volume and other performances of its products in the market. For the project at this stage, the biggest source of market risk is the competitive risk of catering industry in the market. If the project is put into production with good benefits, it is likely to bring about the birth of a series of similar commercial projects, thus intensifying the competitive pressure of this project.

Internal management risk:

Catering service industry is a relatively low-tech industry, but it needs strict management to win the trust of consumers. For most domestic leisure bars, the internal management is loose and the quality of service staff is low. How to establish modern enterprise system, improve enterprise management mechanism and strengthen internal management of enterprises is related to the survival and success of enterprises. Risk of raw material resources:

The raw materials of this leisure bar are mainly fruits, vegetables, beans and fungi, and it is the most popular green natural pollution-free food at present. In particular, this kind of leisure bar is a health-care leisure bar, which requires professional knowledge and technical input in the selection of raw materials, which is conducive to purchasing fresh, natural and pollution-free green food.

Thirteen. counter-measure

L, absorb advanced production technology and experience, develop their own special food.

2, strict management, regular training of personnel, the establishment of customer service report.

3, after entering the market, understand the food market cycle, not complacent, and actively develop and update food.

4. Establish and maintain long-term cooperative relations with raw material suppliers to ensure the supply of raw material resources. Initial 1-3 months

The main products are meals aimed at different health conditions of three groups in the city, and the marketing strategy is to occupy the market share of catering and health care drugs in China through active and effective marketing strategies; Establish a good brand image of "green food" and enhance its popularity and reputation; Recover the initial investment and actively promote the market. Mid-term 1, consolidate and expand the existing market share of suites, further improve the management system of leisure bars, and improve the scientific management level of enterprises; Set out to prepare for the construction of enterprise identification system, unified characteristic and superior food and unified management mode necessary for brand expansion. Long-term 2 years

By then, the operation of the leisure bar has entered a stable and good state. With the increasing strength and influence of enterprises, when the service scope can no longer meet the needs of potential customers, we will open up new market space by franchising and expand the radiation scope and influence of leisure bars.

Fourteen Store design

First, visual recognition.

1. Store name: On the one hand, it should be closely related to its own business; On the other hand, we should pay attention to the fact that the business premises are within the campus, close to the campus characteristics, and easily loved and accepted by campus groups. The name of the store should have a style and a long meaning.

2. Color: mainly warm colors such as yellow, red and orange, supplemented by light and lively cool colors. Show fashion, trend, elegance and taste.

Second, the store layout

1, the proper use of lighting, carpets, partitions and other elements, as far as possible, on the one hand, make effective use of space, on the other hand, it looks patchy and does not appear open and plain. Some private dining tables can be properly designed, but long-term customers can fully enjoy their self-satisfaction. Trough layout, so that each sub-group of consumers have their own favorite corners and tables.

2. Lighting and lighting: Lighting is an important element in the decoration of leisure bars. Choosing different styles of lighting can effectively increase the beauty of the leisure bar. Lighting is an important part of setting off the atmosphere of leisure bar. You can choose different colors of lights to set off the pleasant atmosphere of the leisure bar. At the same time, customers should keep the convenience of adjusting the lighting in their own space according to their own requirements.

3, wall decoration and curtains: timely adjustment according to the season, all kinds of fabric materials, patterns, colors as harmonious as possible, showing the style of leisure bar, close to consumers' sensory enjoyment.

4. Table position: The design and placement of the table position should be overall harmonious, with individual differences to avoid giving consumers the feeling of food stalls.

5. Handicraft placement: The choice of handicrafts should be close to the atmosphere of the leisure bar and the preferences of consumers, so as to set off the taste of the leisure bar.

6. Tableware: clean and tidy, reflecting the characteristics or image of the coffee shop.

7. Background music: mainly romantic and soft light music with moderate loudness, in line with seasonal changes and coffee shop style.

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