Traditional Culture Encyclopedia - Hotel reservation - What should the boss do in the face of "grabbing customers" in other catering industries?
What should the boss do in the face of "grabbing customers" in other catering industries?
Opening a hotel is not afraid of no business, but of someone behind the scenes. Xiao Li from Dalian went for help yesterday. Xiao Li has opened a hot pot restaurant for a year. On the whole, business is good. But another thing that Xiao Li didn't expect was to open a hot pot restaurant 50 meters away from home, just like his own. This is obviously a complete plagiarism. What's more annoying is that all the products in this hot pot restaurant are cheaper than Xiao Li's. As long as Xiao Li's family participates in activities, they will pay close attention and do more than Xiao Li. On the first day of the 20% discount, Xiao Li's business was not affected. But on the third day, when the new store had a 50% discount, many customers were taken away by the new store. In this case, Xiao Li is very depressed and has a headache.
It is common for restaurants to compete with competitors on price. Many restaurant owners panic when they have a face-to-face price war and don't know what to do. See others discount, you will also discount, see others reduce prices, you will also reduce prices. I believe many bosses know the consequences of the price war.
The price war is just some consequences, either sales increase or losses, or attracting customers who are not their loyal fans. Most of the customers they attract only care about price. As long as you raise the price, they won't come. Eventually, both stores lost money.
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