Traditional Culture Encyclopedia - Hotel reservation - What are the main responsibilities of the hotel marketing director?

What are the main responsibilities of the hotel marketing director?

I. The main responsibilities of the hotel marketing director are as follows:

1, keep close contact with existing customers and potential customers and partners;

2. Effectively identify and master sales leads;

3. Conduct relevant sales activities on behalf of the hotel;

4. Give full play to creativity and contribute to the development of hotel products and sales;

5. Carefully plan the meeting with customers, implement customer relationship management for the scheduled customers, and achieve the sales target;

6. During the sales visit, cross-selling shall be carried out in accordance with the regulations of the Group and Asia Pacific Group;

7. Monitor and report the market and competitors in the responsible market area;

8. Prepare sales reports to ensure the accuracy of market and customer information, so as to facilitate the follow-up work;

9. Actively disseminate product information and create the visibility of the hotel in the responsible market;

10, in the responsible area, plan the sales offensive with the sales director and ensure its realization.

1 1. Actively participate in and complete various sales reports;

12. Assist in planning and coordinating sales activities;

13, assist in the development and production of all hotel publicity materials;

14, managing the customer file database;

15, giving continuous advice and support to the department;

16. Complete the hotel marketing task instructed by the superior;

17. Perform other tasks assigned by the sales manager.

Second, the job requirements:

1, excellent English listening, speaking, reading and writing skills;

2.2 years or above working experience in sales department or front desk of senior hotel;

3. College degree or above, major in marketing and other related fields;

4, cheerful personality, good image temperament, quick response, strong expression skills, strong communication skills and communication skills, and affinity;

5. Have certain market analysis and judgment ability and good customer service awareness;

6. Have team spirit and be good at challenges.