How to turn an old factory into a new hotel

Due to the widening of the road from 30 meters to 60 meters, one of the original three buildings was demolished, leaving only two old factory buildings built in 1985. The front building has four floors and the back building has three floors, with a construction area of ??5188m2. Urban construction and road widening prevented the factory from normal production and operations, and more than 300 regular employees faced layoffs. Workers petitioned, the government was worried, and the factory leadership team was even more anxious. Comrade Hu Jintao pointed out: The interests of the masses are no small matter. !How to solve the problem of feeding the laid-off workers? This is not only related to the survival and life of nearly a thousand people in more than 300 families, but also related to social stability. It is a severe test for the governance ability of the enterprise's party organization. Director Tao is worthy of being an outstanding cadre of the party. He organized the factory leadership team to conduct careful analysis and decided to make full use of the only property resources of two factory buildings on the adjacent street to transform the old factory into a new hotel. In this way, firstly, some laid-off workers can be trained and transformed into hotel waiters, and through the nature of the labor-intensive industry of hotels, some laid-off workers can be directly absorbed into re-employment; secondly, by increasing revenue and creating profits through hotels, about 1.5 million yuan can be obtained every year. income, subsidize some laid-off workers who cannot find jobs and pay retirement insurance premiums, so that the economic income of more than 300 families can be basically guaranteed; thirdly, after the widening of Jingshi Road, the front building of the factory building is directly exposed to the outside, seriously affecting Jingshi The overall image on both sides of the road. If it is transformed into a star-rated hotel, and design experts are hired to redesign and decorate the building's exterior facade and site landscape, waste will be turned into treasure, making the building another scenic highlight of the entire Jingshi Road, and it can contribute to Jinan's urban construction. Outstanding contribution. In this way, it is indeed a good thing to kill three birds with one stone, but to actually implement it, there are huge and difficult obstacles that are difficult to overcome. First, it is difficult to source customers in the market. In recent years, the hotel market in Jinan City, like most other provincial capital cities across the country, has experienced oversupply and severe homogeneity of operations, causing most hotels to compete for customers based on price and kill each other, creating a vicious cycle. In 2004 alone, a large five-star hotel with an investment of several hundred million yuan went bankrupt, two four-star hotels changed businesses, and three three-star hotels closed down. The competition was fierce. To squeeze into the hotel market under this situation, The risks can be imagined. Second, market positioning is difficult. Since the two buildings are only over 5,000 square meters, as a high-star hotel, the supporting area is simply not enough. If it is a budget hotel, firstly, the house prices are low and the income cannot support the laid-off workers; secondly, as the consumption level increases in three or five years, the comfort needs of guests will inevitably increase, which can only meet the physiological needs but not the deep psychological needs of the guests. Budget hotels with low levels of comfort and luxury will also see a significant decline in their customer base. At that time, we will inevitably face a passive situation where there is no accumulation of funds for reform, and we will not be able to continue without reform. Star-rated hotels cannot be built, and budget hotels are not feasible either. Facing cruel market competition, how should small hotels focusing on guest rooms position themselves in the market? This has become a major difficulty generally faced by the decoration and renovation of such small hotels across the country! It is difficult to raise funds on the third day. The existing factory building only has the frame of the building, not even basic internal partition walls, not to mention the complete set of mechanical and electrical systems necessary for the hotel. The renovation project is huge, and the civil renovation alone will cost more than 3 million yuan. According to preliminary estimates, the total renovation cost will be about 18 million yuan. In 2005, in order to ensure the beauty of the buildings on both sides of Jingshi Road, the facades of all buildings needed to be painted with colored paint. The factory had no money, so the urban construction department had to decide to have the government pay for the construction. There was no money for even a little paint, so where could they get it? This 18 million? If it is a loan, the bank does not want to take the risk for this new hotel. Raising such a huge amount of funds for renovation is extremely difficult for this small factory that only produces ordinary furniture! Design and construction are difficult on the fourth day. Because the main body of the building, load-bearing, structure, shear walls, column spacing, floor height, etc. are all fixed, it is difficult to demolish and modify. The main body of the civil construction and building functions were originally designed in 1985 to include factories, workshops and warehouses, which had nothing to do with the functional layout requirements of a star-rated hotel.

Not only the indoor and outdoor decoration needs to be designed as a whole, but the entire electromechanical system such as: boiler, central air conditioning, fire protection, water pipe wells, strong and weak current systems, sewage pumps, water pits, expansion tanks, elevator cars, food ladder locations, condensation The water treatment system, etc. are all zero, and everything needs to be redesigned and constructed! As usual, we need to find more than a dozen different professional design units. Not to mention the level of these design units, but because they only understand this major and do not understand other related majors, such as Those who do decoration design do not understand the functions of the hotel, and those who design electromechanical equipment do not understand decoration. This will inevitably lead to the consequences of marrying the father to the mother, and the individual will take care of himself! There are many contradictions in process technology between mutual designs. Once construction starts, a lot of waste will be caused. Dismantling, smashing, and replacing?6?6?6?6 will inevitably lead to project delays, quality hazards, and significant overruns of funds. This is often one of the important reasons why a hotel renovation budget of 30 million or 50 million yuan cannot be spent. It is more difficult to renovate an old hotel than to build a new hotel, let alone renovating a factory into a hotel? People often overlook a basic issue in hotel renovation and renovation, that is, it is a very complex system project in which various disciplines are closely connected. More than a dozen design majors, including decoration and decoration, are closely related. If we look at problems in isolation, statically, and one-sidedly, and each major is disconnected from each other, a lot of problems will inevitably arise. In order to ensure the decoration effect and practical functions after opening, all professional designs should closely cooperate with the decoration design. What is the basis for the decoration design? This is precisely a major issue that determines the survival of the hotel. The basic premise of decoration design is floor zoning. Floor zoning is based on functional positioning. Functional positioning depends on market positioning. Market positioning comes from three major surveys: potential customer group research, competitor research, and own resource census. Only by insisting on hotel decoration and renovation Only by being objective, systematic and scientific in decision-making can we design according to how we make money, bring the renovated hotel back to life and enhance its core competitiveness. This requires finding a comprehensive system design unit that is proficient in hotel operation and management and can handle everything from market positioning, functional layout, floor zoning, to the main structure renovation of civil engineering, electromechanical pipe network renovation, decoration renovation, and hotel preparation and opening management. At the same time, it is best for this unit to have the ability to undertake all construction management of hotel renovations. If you cannot find such a unit that can comprehensively and systematically solve problems, if you are not careful, it is easy for the seemingly rigorous bidding process to turn into a formality, causing the decoration and renovation to become a knife that stabs the hotel to death. No less money was spent, but the effect was not good. But where in the vast land of China can we find such a design and construction unit with comprehensive strength? This has become another major difficulty in the implementation of the project. The hard work paid off, and the factory leaders searched hard all over the country, but unexpectedly they found a partner far away but right before their eyes in Jinan City. This is China Shunhe Foster Hotel Industry Group! The group has 4,000 employees It has many regular employees and an annual business volume of more than 500 million yuan, but it is not as diversified as other companies and does everything. Instead, I only do two things. One is to specialize in hotel decoration and renovation; the other is to specialize in hotel operation and management. The two closely focus on the core function of the hotel, from construction to management, and have cultivated a large number of decoration, renovation, design and construction experts who understand the practical functions of the hotel, and also cultivated a large number of hotel management personnel who understand hotel engineering. Closely coordinate and unify hotel construction and hotel management. After more than ten years of hard work and talent accumulation, it has finally formed a large-scale hotel industry group with comprehensive strength that is rare in China. Let’s start with the six self-operated hotels, which are unfinished buildings purchased or leased by the group. They carry out the design and construction of professional systems in civil engineering, mechanical and electrical, and decoration by themselves. The factory produces supporting wooden products for decoration and decoration, and operates and manages them by themselves. Every business is booming. The dumplings, regardless of weight or plate, cost eight yuan a piece. The Brazilian barbecue was so crowded that customers felt like they were going to a hospital to see a doctor. If they wanted to eat, they had to queue up to get their order and wait for the table to be turned over. The property rights of the Shunhe Business Hotel were purchased by the group, and everything from design to construction was completed by the group itself. The renovation was a great success. There are many four- and five-star hotels in the neighborhood. The room price of a four-star hotel is only 260 yuan. However, through their humanized novel design, sophisticated and meticulous factory decoration, and the marketing concept of treating guests as family members, the average room price is as high as 380 yuan. The occupancy rate is over 95%. Let’s talk about the professional design of this group’s hotels.

Foster (Hong Kong) Star Hotel Design Institute was established in Hong Kong, the design capital of the country and even Southeast Asian countries, and hired a large number of high-star hotel professional design elites with senior experience and brilliant design achievements from Tianjin, Beijing, Henan , Hebei to Jiangxi, Zhuhai, Guangxi, and Guangdong, with successful high-star hotel design works all over the country. Due to the overwhelming number of design tasks and the high-quality concept that every hotel designed will make it profitable, design masters dare not take on too many design tasks. Therefore, many bosses have to rely on connections, find ways, and come to visit with valuable gifts to discuss designs. . The first characteristic of its design is practicality. Everything is designed around hotel marketing, making design a tactical support point for realizing hotel marketing strategies, embodying the new concept that spending money on renovation is to make money from operations. At the same time, we can design how to save money. Through design and material selection, we can significantly reduce the cost of renovation projects and spend four Star-rated money is used to build a five-star hotel. Through modern high-tech means, new equipment, new processes, new technologies, and new products are used to save a lot of energy and reduce consumption, and reduce daily operating expenses. The second is the high cultural taste of design. From the overall cultural positioning of the hotel to the design language of the interior and exterior decoration, every regional detail will create a unique cultural atmosphere, which is like an invisible yet objective magnetic field that firmly grasps the spiritual needs of guests. Therefore, this uniqueness The design of catering is bound to be popular, and the guest rooms are bound to be full. The third is comprehensive and systematic design capabilities. According to the characteristics of renovation that are different from new construction, the hotel design institute has specially set up the hotel renovation customer source analysis department, functional layout department, floor zoning department, garden landscape department, facade design department, outdoor lighting and building advertising plaque design department, Interior decoration overall design department, furniture and accessories design and material selection department, civil structure renovation department, water supply, drainage and boiler renovation design department, central air conditioning, fresh air system design department, strong and weak current intelligent system design department, hotel equipment and supplies centralized procurement and supply department, etc. Departments, each department has professional division of labor, close coordination, and unified command and management around each renovation project, effectively solving the hotel renovation design problems in the past that were full of conflicts, disconnected from each other, unclear responsibilities, and the owners suffered. Foster!'s renovation and construction capabilities are also unique. First, factory-style decoration eliminates the backward technology of manual construction by migrant workers on site, and uses an imported assembly line worth 68 million yuan to produce finished products that have been spray-painted and installed directly on site. The lobby reception desk, wall shapes, door and window covers and decorative craft doors, skirting lines, corner guards, wall cabinets, bars, partitions, library shelves, fixed furniture, etc. are all factory-style decoration, with short construction period, long life and high quality High, low price, no noise, garbage, pollution, truly green and environmentally friendly, and can be opened on the day of completion. Second, it has the first-class construction qualification of the Ministry of Construction, the first-class fire door production qualification of the Ministry of Public Security, and has already passed the 14001! Quality and Environmental Protection and 9000! international certifications. It is a high-tech, strict-managed large-scale formal decoration company with more than 2,000 professional and technical construction personnel. , effectively ensuring that the design effect is truly realized. If we could cooperate with such an industrial group and try to get the group to invest a huge amount of funds for renovation, wouldn't the above three major problems be easily solved! After negotiations between the two parties, the group leaders were well aware of the huge difficulty in operating this project and the investment risks, but they still had to solve the problem of layoffs. The sense of social responsibility to ensure the livelihood of employees and the comprehensive strength of Yigao people's boldness made the group leaders determined that they must help with this favor and this project must be carried out! So a joint agreement was reached on the cooperative operation between the two parties: the factory leaves the factory building, With the help of some laid-off employees, the group provided all the renovation funds and was responsible for the design of various professional systems including decoration, renovation construction, and daily operation and management after the renovation. An intense and orderly transformation battle has gradually begun. Insurmountable obstacles and difficulties are waiting for them to overcome. Can the transformation be successful? How to implement it specifically?