Creative plan for Spring Festival marketing activities planning

In order to ensure that activities can be carried out in an orderly manner, it is often necessary to formulate an activity plan in advance. An activity plan is a plan that clarifies the time, location, purpose, expected results, budget and activity methods of the activity. So how should we develop an activity plan? Below is a creative plan for planning Spring Festival marketing activities that I have put together for you. I hope it will be helpful to you. Creative plan for Spring Festival marketing activity planning 1

Activity theme:

The perfect storm at the end of the year

Activity time:

x month 1st - —x day of x month (***17 working days)

Activity content:

1. All products are discounted up to 20% off

During the activity, all products Product 2 - 15% off sale

2. Lucky 5 minutes for one hour of shopping

From February 8th to February 17th, during normal business hours every day, you will be lucky to get 5 minutes. 5 minutes. Customers who shop within 5 minutes will receive half of the purchase price.

Note:

1. All rebates will be in the form of coupons (A coupons)

2. Lottery method: 10:10 and 9:00 ——10:00 time period, 11:10 points to draw the 10:01 minute-11:00 time period, and so on, the evening 20:00-21:00 time period winning results will be drawn at 21:10 on the same day, The clearance time has been postponed. Please make corresponding preparations for the electricians and security guards of the property management company.

3. Lottery location: Lottery site at the promotion service desk on the 6th floor;

4. Refund location: Promotion service desk on the 6th floor;

5. Refund Time: Business hours of the day;

6. The maximum rebate amount for a single transaction is limited to 5,000 yuan, and amounts above 5,000 yuan are deemed to be in the 5,000 yuan range;

7. The prize matching time is based on the cashier The transaction time printed on the mechanism receipt shall prevail;

8. Lucky winning customers must present the complete shopping voucher to receive the rebate coupon on the same day, and the expiration date will be deemed to be automatically given up;

9. This activity The use period of the returned coupons is limited to February 18th to March 30th, and they will be invalid after expiration;

10. The lottery results will be announced on site and on the radio in a timely manner.

Activity description:

1. During the activity, all product discounts shall be borne by the manufacturer or supplier;

2. The manufacturer or supplier shall be responsible for You can determine the discount range based on your actual situation, but it is strictly prohibited to increase the selling price and then discount;

3. Each investment manager and customer service staff must strictly supervise the situation of "raising the selling price and then discounting". Once false discounts are discovered, the company will deal with them seriously in accordance with relevant regulations;

4. Each customer service staff must strictly supervise suppliers and strictly use defective goods to cope with this event;

5 , The shopping mall management department should strictly control the quality of goods and strictly prevent counterfeit or shoddy goods from entering the store for sale;

6. During the event, coupons (A coupons) will no longer enjoy discounts when used on the 6th floor;

7. Any supplier who needs to hold a special sale must submit a written application in advance for the required on-site layout, and the floor management staff will strictly manage it according to normal store requirements;

8. All special sale venues , the artist should be responsible for image control, and provide corresponding props, necessary decoration and POP provision as needed;

9. Special sale brand requirements must be advertised in major media in Changchun.

During the event, the VIP card discount function will be suspended, and the points accumulation function will be used normally;

During the event, any goods sold at a discount must be clearly marked on the price tag with the original price, current price, and each floor. Customer service staff must strictly inspect;

Each manufacturer or supplier conducts discount sales, and hanging banners and promotional shopping guides in stores must be approved by the marketing planning department. The marketing planning department and the shopping mall management department will take action against unauthorized hangings. Strict inspection will be carried out on the behavior of promotional banners or decorations.

Creative plan for Spring Festival marketing activity planning 2

1. Activity background

The Spring Festival is the most grand of our country’s traditional festivals. It runs from the 23rd of the twelfth lunar month to the 15th of the first lunar month. This period is called New Year. Before New Year's Eve, everyone is busy celebrating the New Year; from the first to the fifth day of the lunar month, everyone is busy visiting relatives and gathering with friends. Because of the traditional concept of celebrating the Reunion New Year at home, we rarely stay out. This is the main reason why the hotel's customer occupancy rate is not high. So, how can you sell hotel rooms to them?

We recommend organizing a family-style entertainment activity - "Family Pairing". Everyone has been busy for a year, and when they finally have a few free days, they want to get together with friends. We organize family-to-family activities and send invitations to families to stimulate consumption through leisure and entertainment.

2. Purpose of the event

In order to let people have a special New Year, organize a family entertainment event and invite people from all walks of life and families to participate, thereby increasing the occupancy rate of hotel rooms , and operating income from other items.

3. Event introduction

1. Event media introduction:

The invitations sent out for this event are in the form of postal prize-winning New Year's cards. It is recommended to use ordinary greeting cards. The main card is designed with the image of the hotel and the subscription promotion for the New Year's Eve dinner; the attached card is the invitation letter and tickets for the "Family Party".

2. Introduction to the activity content:

Activity theme: Family interaction

Activity time: February 14th to February 21st

Event opening time: February 14th

Start time: 19:30

End time: 9:30

Activity content: Answer questions, Guessing puzzles and some challenging activities are set with different difficulties and groups according to the age of the children.

Activity requirements:

(1) Must participate as a family, in groups of 3.

(2) Group the children according to their age

(3) Children must be no more than 15 years old

Activity rules:

( 1) How many upgrades are required to pass the level. The one with the most passes wins and proceeds to the next project. Fewer ones are eliminated.

(2) Those who stay and dine during the event and spend more than 800 yuan will receive luxurious red envelopes.

3. Significance of the activity:

(1) Invite high-consumption groups to gather in XX to participate in the "Family Pairing", and invite their families to participate in an entertaining way, Yes

(2) Gather popularity. The event is held during the Spring Festival. The participants of this event are all high-spending groups. Their participation can not only increase the hotel’s traffic during the Spring Festival, but also increase Operating income from other projects.

(3) Use this event to increase the occupancy rate of hotel rooms.

(4) Through the "Family Pairing" activities, let more people know about XX's services, thereby establishing a reputation in society. Creative plan for planning Spring Festival marketing activities 3

1. Spring Festival package:

Lots of benefits and surprises

During the Spring Festival, the "Wealth and Auspiciousness" package is grandly launched: 888 Yuan/table, including:

(1), Catering: 600 Yuan/table, (including service charge, only for restaurants on the 1st, 2nd and 17th floors)

(2), Room: 160 yuan/room per day (including breakfast and service fee)

(3) Entertainment: 12:30-17:30 Complimentary private room for 5 hours: 17:30-02:00 Free private room for 3 hours and consumption of goods worth 128 yuan. (Products are not discounted and service fees are included)

2. Guest rooms:

1. From February 8th (the 30th day of the first lunar month) to the 23rd (the 15th day of the first lunar month), 20 A special room is RMB 180 per room per day (including breakfast and service)

2. From February 8th to 14th, everyone who stays in a Ronghua guest room will receive an exquisite gift.

3. Catering:

1. The Spring Festival special launch of "Chicken Xiangruyi" New Year's Eve dinner:

577 yuan/table, 677 yuan/table, 877 yuan /Table

If you book the New Year's Eve dinner in advance, you will get a free "Prosperity, Fortune and Auspicious Dumpling" and a "Family Portrait" as a gift.

2. The banquet hall on the second floor launches the Spring Festival set menu:

A banquet with good friends: 699 yuan/table

A banquet with a full house of gold and jade: 799 yuan/table

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Wealth and Auspicious Banquet: 899 yuan/table

Four: Warm service, sunny entertainment:

(1) The song and dance hall on the third floor of the hotel is equipped with first-class audio equipment With professional DJ technicians, it can accommodate 50-100 people and is a great place for class reunions, birthday parties, and small dance parties. 50% discount on reserved areas during the Spring Festival.

(2) The famous cigarette counter brings together hundreds of best-selling famous cigarettes at home and abroad, with complete varieties and affordable prices. It is the first choice for holiday gifts.

(3) Tea Art Bar offers a 30% discount on gift tea, and can provide tea storage services.

5. Valentine’s Day: Sweet Valentine’s Day Candlelight Package

"Valentine's Day Candlelight Package" costs 360 yuan (including catering: 200 yuan, room 160 yuan) without service charge, and the room includes double breakfast. < /p>

1. Activity theme:

Jiamei Premium New Year Shopping Festival

2. Activity time:

3. Overall activity slogan:

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Happy and joyful Chinese New Year shopping surprises continue

Description: Can be used for publicity before and after the bus, the entrance to the front hall of the first store, the atmosphere inside the first store, couplets of each store, etc.

< p> IV. Activity content

(1) The New Year is coming, and "blessings" are coming! Event time:

Shopping and delivery of blessings to your home, good luck and surprises!

Anyone who purchases over 50 yuan in any Jiamei store will receive a gold-lettered "Fu" couplet worth 5 yuan (***2,000 pieces are available while supplies last)

(2) New Year's gift "Carp" has "fish" activity time every year:

The New Year brings good luck, and the New Year has "gifts" and "fish" comes every year. The weather is good, carp falls from the sky, and you will get one for free if you spend more than 200 yuan!

(3) Special planned Valentine’s Day event time:

My dear Valentine’s Day, special products are available, including roses, flowers and chocolates!

Buy a special Valentine’s Day gift for RMB 38 or more and receive a rose for free

Anyone who purchases RMB 60 or more will receive free packaging for Valentine’s Day gifts

Shopping in the clothing area Get a box of chocolates + a rose worth RMB 38 for a purchase of RMB 300 or more

(4) Get a lot of luck in the New Year and give whatever you catch

Event time:

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Good fortune comes in the new year, Jiamei allows you to have fun shopping, grab a lot of money when you purchase enough, take the good luck home, grab a handful when you shop over 100 yuan

Explanation: This is actually a lottery event , what is different from the past is that the setting of prizes can be diversified. You can set up a grand prize to create a sensation, or you can not set up a grand prize, write the gifts directly on the lottery tickets, and give whatever you catch. If you adopt the latter plan, You can count the prizes left by the planning department and the gifts obtained by previous business, and write them down on the lottery tickets according to the quantity. If the gifts are not enough, you can buy some small Chinese knots or small pendants to supplement them, although these things are very small. It's very cheap, but because it's during the festival, people tend to pay more attention to the joyful participation in the "Luck" event.

Note: There are 1st, 3rd, 4th and 5th prizes and participation prizes.

First prize: 1,000 yuan gift certificate for 2 persons (1 person) Second prize: 500 yuan gift certificate for 5 persons (2 persons) Third prize: 100 yuan gift certificate (3 persons) Fourth prize: 50 yuan gift certificate for 20 persons (10 persons) Fifth prize: 20 yuan gift certificates for 50 people (30 people)

(5) The group purchase price is lower and more generous, and good luck in wealth will be delivered to your home!

Event time:

Get a piece of wine worth 50 yuan for a group purchase of 2,000 yuan or more

Get a bottle of wine worth 99 yuan for a group purchase of 3,000 yuan or more

< p> If the group purchase exceeds 5,000 yuan, you will receive a wine worth 150 yuan

If the group purchase exceeds 10,000 yuan, you will receive a gift box worth 280 yuan