Cecil underwear brand activity.

1999, Shenzhen Qianshier Clothing Co., Ltd. was established and launched the first revised underwear brand in China;

1999165438+1October 27th, Xishe Head Office opened. (the first store)

In 2000, the company set up its first office in Room 1011on the east side of Huaqiang North Science Park.

In 2000, the first branch of Xishe, Hongling Store, opened. At the end of the same year, there were more than 20 franchise stores;

200 1, Cecil's anniversary celebration was officially launched;

In 200 1 year, Cecil introduced afterwear underwear from Japan for the first time, pushing the improved underwear to the peak;

In 2002, Cecil's annual large-scale training conference has begun to take shape;

In 2002, Li Wantong, a famous domestic movie star, officially signed a contract to speak for Cecil. (The first speaker)

In 2003, the company moved to Room 405, 4th floor, east side of Science Park. In the same year, the number of franchise stores exceeded 80.

In 2003, the corset of milk protein fabric was first introduced.

In September 2003, Cecil's internal publication Jin Lan was published.

In 2003, it was officially authorized to represent Xishe brand.

In 2004, the number of Heather franchise stores exceeded110;

In 2005, the number of Heather franchise stores exceeded 150;

In 2005, the franchisee agent training system was formally implemented;

In 2005, the order software system was officially put into use.

In 2006, there were more than 250 franchise stores.

In 2006, the annual commendation meeting for outstanding franchisees was officially launched and formed a system;

In 2007, there were more than 350 franchise stores.

In 2007, the purple romantic series conjoined corset was launched;

In June 2008, the famous domestic movie star Cathy officially signed a contract to speak for Cecil;

In September 2008, Cecil moved to a new home-the office moved to Room 180 1 Modern International Building, No.3038 Jintian Road.

In June 2009, 5438+ 10, the number of Heather franchise stores reached nearly 500;

In February 2009, Cecil fully implemented and applied the clothing management software system of F22ERP project.

On August, 2009 10, Qian Shier joined hands with the launching ceremony of the China Shenzhen-Hong Kong-Macao Finals of the Miss World Fashion Competition;

On August 18, 2009, the kick-off meeting of the 10th Anniversary Celebration of "Ten Years' Benefits to Fanghua * * * *" was successfully held.

On June 65438+1 October 1 2009, Cecil launched the 10th anniversary limited edition underwear product, and launched a limited edition underwear product for every1piece sold; Will donate to 5 yuan and charity charity, get recognition and support from consumers, and get high praise from charity;

On June 5438+1October1day, 2009, the ten-year exclusive ceremony of "Fanghua * * *" was grandly opened.

On June 65438+1October 1 1 day, 2009, Cecil Happiness Club was established and released.

On June 65438+1October 1 1, 2009, the famous movie star Cathy's fans' meeting in Shenzhen Central City was held grandly.

On June 65438+1October 13- 14, 2009, Qian Shier held two special concerts of "Beautiful New World" for the 10th anniversary of the brand together with the world music master Matthew Lane.

In June 2009, 1 1, Cecil Business School was established;

On June 5438+February 65438+February 09, 2009, the Hua Sha Phantom Light Dance Central City, organized by Qian Shier and Central City, was held grandly in Center Stage, G floor of Central City Plaza.

On February 25th, 2009, at 65438, Cecil's Christmas Night Body Painting Exhibition, which was jointly held by Cecil and Shenzhen Central City, was held grandly.

2010/month, the new SI image of Cecil's national chain stores was released;

20 1 April1day, brand Sisher made a stunning appearance at the 5th Shenzhen International Brand Underwear Exhibition of "Heart Clothes China Underwear Prosperity";

20 10 On April 3rd, SHCER "Miyun Oriental" 20 10 new product launch conference and order meeting was held in Cecil conference hall, and more than 100 franchisees from all over the country attended the meeting.

2010 July 14, fall in love with SHCER and find your perfect curve "The kick-off meeting of the online beauty talent photo collection contest was successfully held;

On July 20-2 1 day, 2065438, the first batch of national training courses for high-performance store managers was held in the training room of Cecil headquarters.

On July 27-28, 20 10, the second batch of national high-performance store manager training sessions was held in the training room of Xishe headquarters.

On September 20 10, the annual excellent management promotion meeting of Cischer franchisees was held in Shenzhen.

201010/On October 26th, SHCER 20 1 1 spring and summer new product launch and order meeting was held in Cecil's Shenzhen headquarters.

20 10 12, Cecil's "Window Display Excellence Plan" was officially launched;

201165438+1October 6th, 20 10 commendation meeting for excellent agents and franchisees was held in Shenzhen.

On 20 1 1 February 17, Cathy, the brand spokesperson of Cicer, arrived in Shenzhen to shoot 2011spring and summer products for Cicer;

2011May 2 1 day, the 6th Shenzhen International Brand Underwear Exhibition was held.

20 1 1 On July 27th, Cecil's "Second Brand Thinking Sorting Meeting" was held in the lecture hall of Shenzhen Talent Hotel.

2065438+01July 29th, Cecil's "20 12 Spring and Summer Product Ordering Fair" was warmly opened in Shenzhen in midsummer.

On September 30th, 2065438+0/KLOC-0, Cecil spokesperson Cathy filmed a new product in Guangzhou, which perfectly interpreted the charm of women.

20111October 29th, Cecil "built beauty" 12 years, and specially sponsored the 17th China Finals of Miss International Urban Tourism, contributing to the female beauty project;

65438+1On the evening of October 29th, Li, general manager of Qianshier, attended the launching press conference of the 17th Miss Tourism China Finals as the only designated underwear sponsor representative.

165438+1October 6th, Qian Shier's underwear show made a stunning appearance at the17th Miss International City Tourism China Finals, which attracted media reports from all sides.

165438+1October15th, the organizing committee of the 17th Miss International City Tourism China Finals presented Cecil with an award.

2011165438+1On October 26th, the 12th anniversary celebration of Cecil's "Building America" was officially launched nationwide.

20 1 1 year 1 1 month 10 day-1day, 17 day-18 day, 20

20111218 Ms. Liu, the chairman of Qianshier Clothing Co., Ltd., attended the founding meeting of Guangdong Underwear Association as one of the founding members.

On 20 1 11219-20, Cecil held the elite training meeting of "Shenzhen Lunjian" terminal store, and summarized and exchanged the sales experience of 20112.

20 12 10 15, 20 1 1 held the year-end meeting of the enterprise, and used the debate analysis method to profoundly summarize the company's current situation and jointly draw the blueprint for next year.

20 12 65438+ 10/6, 20 12 Italian restaurant in Tiffany Ting was grandly held on New Year's Eve, and the lively and harmonious atmosphere tied the hearts of Cecil employees together.

2065438+On February 6, 2002, employees of Xishe Enterprise joined hands with social welfare organizations to launch a blessing activity in Yangmeikeng Valley Valley, Shenzhen, to pray for society and nature on behalf of the enterprise and introduce the concept of happiness that loves nature.

In August of 20 13, IDA, as the brand image spokesperson of Cecil's adjustable underwear, shot a group of elegant and fashionable fashion blockbusters for the new series "Rosemary Rhyme" in autumn of 20 13.

20 12 autumn and winter fashion week, the underwear show on fashion runway brought us the fashion trend of 20 12 autumn and winter. Throughout the major catwalks, the trend of wearing underwear and sexy underwear is still unabated, but retro style and thin beauty occupy the mainstream position in the trend design of underwear. Simple design style and low-key luxury bring the unique charm of underwear into full play.

Last season's design theme "The Beauty of Asia" left a deep impression on us. We used it as the inspiration for the design theme of 20 12-20 13 autumn and winter underwear, and created a new underwear with oriental charm. Various prints and important underwear styles give designers a lot of creative inspiration and space. Chinese knots, buckles and blooming flowers reveal the classic oriental charm.

Fashion is a fashion that never goes out of fashion. Meanwhile, modern women pay more and more attention to health and beauty. Functional underwear is naturally sought after by more intellectual women. As the leading brand of adjustable underwear, Cecil inherits the elements of China, health and beauty, embodies Chinese knots, buckles and blooming flowers with simple design style and low-key fashion style, and gives full play to the elegant and romantic oriental beauty of the brand!

The series of roses and flowers originated from the romantic style inspired by the Victorian era in the middle of19th century. Rose embroidery and buckle embellishment show luxurious and noble style, showing elegant and dignified female charm. Small suspender skirt with mini pants and garters is more sexy and charming.

The belt buckle embellishes the belt buckle, which is an ancient Chinese knot. It is the symbol of China tradition and the crowning touch of the whole product.

Red roses symbolize unswerving love, enthusiasm and passion. The belt buckle represents the traditional elements of China, with delicate red roses. The whole series of products perfectly combines Chinese and western elements.

The fabric is soft and comfortable to wear; Three-dimensional embroidery design makes the chest delicate and delicate, showing the elegant and romantic temperament of women!

Silk fabrics with solid color sexy lace are soft, comfortable, mysterious and sexy, and wear their own beautiful and charming styles!

The inner and outer layers are made of high elastic Lycra beauty fabric, which is soft and comfortable.

Aloe fabric with high comfort and breathability can moisturize and protect skin for a long time, prevent skin aging and give plants a soft hand feeling. It has a good protective effect on human skin and is known as a skin care product worn on the body.