The "lying and earning" tobacco hotels are gradually disappearing. What is the fatal wound?

China is a huge market, and many other countries are willing to cooperate with China in the new century. Basically, it's a business that only makes money without losing money. After all, there are 65.438+04 billion people in China, and the per capita consumption of 0 yuan is 65.438+04 billion, which is very impressive. Because of the large population base and strong domestic sales, some domestic industries are very profitable, such as "tobacco and alcohol".

According to statistics, nearly13 of the population in China are smokers, with more drinkers. Therefore, domestic tobacco hotels can basically make money by lying down, commonly known as "lying down". Have you noticed that many cigarette hotels that once made money are gradually disappearing? Why? Looking back on some regulations and market conditions, we will find that tobacco hotels have "five fatal injuries". Let's have a look.

Road 1: Before there was no tobacco and alcohol monopoly license, the threshold of smoking hotels was low, so the quality was mixed, and many shops that failed to meet the standards were mixed. But now it is strictly controlled, and all tobacco hotels must apply for a monopoly license to operate, otherwise they will be forced to close their stores, so many substandard tobacco hotels gradually "disappear".

Road 2: China has a high demand for location. Whether smoking or drinking, you must be an adult to participate. Therefore, the location of tobacco hotels in China must be far away from kindergartens, primary schools and other minor schools, but whoever sees the wrong location must be removed.

Some old brands without licenses are not allowed to enter directly; Those who meet the standards must apply for a permit and change to a suitable place. In short, the location of tobacco hotels is very demanding, so many of them have "disappeared". In fact, some businesses do not intend to build near the school. They just decided on the location first, and then they built the school, but it didn't work either.

The third way: online channel tobacco hotel is an old-school marketing model, and now online consumption is popular, which is not only cheap but also convenient. In this way, fewer and fewer people will choose tobacco hotels, and those who can't make money will naturally close their stores, so they will "disappear" one by one. After reading these, do you understand the reason why tobacco hotels gradually "disappear"

Road four: ignoring profits. Now many salesmen take the initiative to recommend products to tobacco hotels, and many tobacco hotels also operate many products with higher profits. I believe that most tobacco and liquor stores have one thing in common, that is, no matter which customer enters the store, the bosses want to push the products they want to sell most.

Of course, this is to consider your own interests. On the one hand, recommending some products can get the dealer's "rebate", on the other hand, it can also get more profits. However, many bosses do not consider the feelings of customers, and the purchase rate of customers will often decrease for this reason.

Of course, the problem of low purchase rate has not been completely exposed under the premise of high customer occupancy rate in previous years. Now the customer occupancy rate is greatly reduced. Without considering the actual needs of customers, the products can't be sold, and the problem is serious.

The fifth way: the reality of making money in the market is that some local brands and some mass products sell well, but these products with good sales are often transparent in price and low in profit, and sometimes even sell more than a dozen bottles of such products, it is better to sell a bottle of high-profit products.

Therefore, when selling low-profit products and high-profit products in the store, many tobacco hotels think that the profit is low, so they should update their products and cut off a large number of products with higher sales volume. However, in the actual operation process, tobacco hotels often decline rapidly after updating their products.