Mid-Autumn Festival mooncake exhibition and sales activity planning plan

In order to effectively ensure the quality level of activities, it is often necessary to formulate an activity plan in advance. The activity plan is formulated for a certain activity, including specific action implementation details, steps, etc. So how to formulate a scientific activity plan? The following is the planning plan for the Mid-Autumn Festival mooncake exhibition and sales activities that I have collected for you. Welcome to read, I hope you will like it. Mid-Autumn Festival mooncake exhibition and sales activity planning plan 1

Activity theme:

Welcome and celebrate the Mid-Autumn Festival

Activity content:

1. Mid-Autumn Mooncake Exhibition

Activity methods:

1. Various mooncake gift boxes and bulk mooncakes from different manufacturers are displayed in a variety of ways to give people a rich feel. We also work with manufacturers to launch promotional activities such as discounts and small gifts to varying degrees. Display areas can be divided according to mooncake fillings, such as meat-filled mooncakes, sugar-free mooncakes, fruit-filled mooncakes, etc. At the same time, some well-known brand mooncake counters can be opened.

2. During the Mid-Autumn Festival, people buy gifts to honor the elderly or give gifts to friends. Generally, in addition to buying mooncakes, they also buy some other gifts, usually health products and the like. They combine mooncakes with other gifts. Together, it is not only convenient for customers to purchase, but also can take certain discounts on price.

3. Make mooncakes on-site: Last year’s mooncake controversy may still leave a shadow in the minds of many people. In order to get rid of this mentality among customers, making mooncakes on-site is a good way. You can cooperate with manufacturers to make them on-site.

2. "Bring the Moon Home"

During the event, if you purchase over 100 yuan, you will receive a keychain with a moon on it. The moon keychain has various shapes and is exquisitely made. There are some blessings engraved on it: such as Happy Mid-Autumn Festival, happiness, peace, happiness, etc., as well as some poems describing the Mid-Autumn Festival and the moon.

Operating instructions:

1. Keychains are customized by the mall. The customization quantity is determined according to the sales volume of the mall. The customization cost of each keychain is controlled within one yuan.

2. Engrave the name of the mall on the keychain, or combine it with a blessing, such as "xx Mall wishes you a happy Mid-Autumn Festival."

3. Full Moon "Ten Ten" Sale

Limited time sale, the sale lasts for "ten minutes", and all products purchased during the sale time will be 20% off, and can be purchased at the checkout counter The discount calculation is based on the settlement time at the cashier and the mall music time as the mark. When the specific music sounds, the rush buying time begins.

Operating instructions:

1. Do not inform the specific "rush buying" time in advance, and pay attention to maintaining order on site.

2. Indicate that some products will not be included in the rush sale and use posters to indicate this on site.

3. This activity can also adopt the method of returning 30% of the payment amount for the goods purchased during the rush sale period. You can go to the service desk to collect the refund amount with the amount and time on the shopping receipt.

4. Like to take "family portraits"

For purchases over 200 yuan, you can take a 5-inch photo on-site with your shopping receipt as a souvenir, and you can take it now.

Time: Mid-Autumn Festival

Location: Plaza at the entrance of the shopping mall

Co-organizer: XX photo studio or XX film company

Operation instructions :

1. A scene can be arranged on site, or a pavilion can be built to create an ancient Mid-Autumn Festival charm, or it can be arranged into a modern reunion and festive scene.

2. It is best to include the name of the mall in the photo, so that you can think of the mall when you see the photo later.

5. Special service measures

For many customers, mooncakes have to be bought. The types and prices of mooncakes in various shopping malls are similar, because most customers choose to buy them nearby, so comparison convenient. How to make it more convenient for customers and how to attract customers from other shopping malls to purchase in this mall requires the introduction of distinctive service measures.

1. Telephone ordering of mooncakes: Announce the mooncake ordering telephone number in newspapers, shopping mall bulletin boards, and shopping mall posters half a month in advance. For mooncakes purchased over 100 yuan or more, they will be delivered directly to your door. Units can purchase them collectively. Enjoy 10% off.

2. Mooncake customization: Cooperate with manufacturers to launch mooncake customization services, and announce the customization phone number and specific customization methods. After all, customers have different taste needs, and there are also some special customers who have special requirements. Mooncake customization is not only an expansion of the shopping mall's service content, but also reflects the merchants' consideration of customers in every detail.

3. Mooncake delivery and delivery: For those who are in the urban area, they will be delivered directly to their homes; for those who are out of town, they will be delivered to their homes by express delivery such as the post office. This service can be charged a certain service fee, such as an additional 10 yuan. Busy people living in the city, maybe for various reasons, you are unable to give gifts to your family, elders, and friends in person. The mall will do it for you, transfer your gifts to them, and send you sincere blessings.

Other activities briefly:

1. Mid-Autumn Festival Dinner: In addition to eating mooncakes during the Mid-Autumn Festival, the family also has a reunion dinner together. Shopping malls and supermarkets can interact with the catering industry, and In cooperation with a large catering hotel, a 20% off coupon will be given for purchases over 300 yuan, or free dining coupons will be given in a lottery for purchases of any amount.

2. The beautiful scenery of the Mid-Autumn Festival is of course indispensable for singing and dancing. You can contact some amateur singing and dancing groups to set up a performance at the entrance of the shopping mall to create a lively Mid-Autumn Festival atmosphere. Mid-Autumn Festival Mooncake Exhibition and Sales Activity Planning Plan Part 2

Activity requirements:

1. During the activity, parents let their children do it, and they only play a role in helping and guiding.

2. When entering the activity room, speak quietly so as not to affect others.

3. After the activity, tidy up all the things and return them to their original places.

4. Prepare the materials for making mooncakes (rolling pin, panel, mold, mooncake filling), and prepare the oil surface and water surface uniformly.

Activity process:

1. Children and parents make mooncakes together.

2. Put the prepared mooncakes into the oven.

3. Outdoor traditional games - applying plasters and cutting watermelons, everyone participates together.

4. Indoor games - musical chairs, parents and children play separately.

5. Taste the mooncakes.

Extended activities:

After the 15th National Day, you can bring the mooncake packaging boxes to the kindergarten, hold a mooncake packaging exhibition, visit and appreciate the beautiful packaging; design and make packaging containers to give full play to children's abilities Imagination and creativity, and the perception, understanding and expression of beauty.