Market share of hotel ota platform in 202 1 year

The proportion of OTA customers is generally around 20%, but this proportion is not absolute and should be analyzed in detail.

First of all, whether the hotel is a new store or a relatively remote location, you can use the network OTA to carry out an advertising function, which can appropriately increase the proportion of online customers.

Secondly, if the hotel is on the right track, and the agreement customers or individual customers have already supported the hotel rooms, then the hotel can consider compressing it a little and controlling it at around 15%, considering that OTA guests need to pay a certain percentage of commission.

In short, 15%-30% is a normal proportion.