What are the benefits of topic marketing for hotel network promotion?

Topic marketing is a kind of word-of-mouth marketing. But how to find an effective topic needs to consider the grade, target group and location of the hotel. At the same time, plan and follow up the points related to travel and accommodation that some travelers or business people pay attention to. As soon as the topic is hot, 1 is ushered in. Positive word of mouth and good hotel brand image; 2. Thinking deeply, the mention rate of the first brand has increased, that is, the probability of being selected when choosing a hotel has increased.

The so-called advantage is hard to say. After all, in online marketing, all kinds of methods have advantages, even in the same industry, the same method may become advantages or disadvantages. There are three key factors that determine the success of marketing: 1. Planning ability; 2. Executive ability; 3. Follow-up and optimization of marketing projects. Generally speaking, marketing is also a cyclical behavior, but the specific cycle length and cycle completion end time should be analyzed according to the actual project.