How to do a good job in membership marketing of official hotel WeChat account?

First, hot spots. What does your audience care about most? Taken together, what do you send? Become a fan of your official micro, and to put it bluntly, it is your micro. What is the hot spot that micro-members pay most attention to recently? People in charge of official micro should think more. What benefits will you enjoy by becoming your micro-member? What kind of surprises will there be? Discounts and sweepstakes can bind your fans.

Second, the prescription. The timeliness of pushing articles every day is very important. What kind of festivals push what kind of content? After today's festival, tomorrow will not exist. What's the point of clicking on reading again? Therefore, pay attention to current events, major festivals and even the 24 solar terms in advance, do a good job of integrating articles and pushing them in real time, so that someone will click to join in.

Third, novelty. Wechat function and affiliated development function are very powerful. On the one hand, the theme is novel, and the picture, music and dynamic coordination are also very important.

Fourth, practical. Articles such as chicken soup for the soul are rotten, and practical life tips and health tips are the eternal themes. Occasionally interspersed among them, can also change the reader's taste. And the collection rate of this kind of essay is very high!

Verb (abbreviation for verb) forwarding. How can you expect others to help you promote the official website of your own hotel if you don't forward it yourself! Therefore, the department manager should emphasize that all employees forward the official WeChat of the hotel, especially the WeChat to promote hotel activities. Everyone must work together with Qi Xin in Qixin, which will have a publicity effect!