What are the differences in management and thinking between luxury hotels and budget hotels in terms of "hotel revenue management"

First of all, definition: at present, academic circles have not yet formed a recognized definition of budget hotels. In foreign countries, the classification of budget hotels is mainly based on price. For example, a budget hotel refers to a hotel that does not provide a full set of services, and its room price remains below $33 during the period of 199 1- 1993. According to the characteristics of budget hotels and the actual situation in China, the author thinks that the definition of budget hotels can be summarized as "a modern hotel format with mass tourists and small and medium-sized business people as the main service targets, guest rooms as the only or core product, low price (generally below RMB in 300 yuan), standardized service, comfortable environment, superior hardware and high cost performance." Luxury hotel, as its name implies, is a hotel format with luxury facilities and full service as its goal. For example, four-star hotels need central air conditioning (except villa resort hotels); Music system with background; /kloc-provide foreign currency exchange service for 0/8 hours; At least 40 rooms (sets) are available for rent; 70% guest room area (excluding bathroom) is not less than 20 square meters; Providing Internet access services; The bathroom has a telephone and a hair dryer; There is a mini-bar in the guest room; Dining room tableware is configured in complete sets according to Chinese and western habits, without damage; There are a large number of high-quality passenger elevators in buildings above 3 floors, and the cars are elegantly decorated; Purchase tickets for transportation, movies, visits, etc. Provide sightseeing services in the city; Services can be provided in Mandarin and English, and services can be provided in a second foreign language if necessary.

In addition to luxurious interior decoration, five-star hotels require 70% room area (excluding bathrooms and corridors) not less than 20 square meters; At least 40 rooms (sets) are available for rent; Indoor high-grade carpet, or decorated with high-quality wooden floor or other high-grade materials; Each room is equipped with a mini safe; There is an emergency room.

Then it began to explain the differences between management and thinking in a formal way: the differences in business strategies: luxury hotels focus on differentiation strategies, and budget hotels focus on total cost leadership strategies. Briefly explain the strategy respectively, and then give an example, the difference of business objectives: luxury goods pursue the gross profit margin of a single customer, and economy pursues the overall gross profit margin. The development direction is different: the luxury type pursues the popularity and reputation of a single store, then considers expansion and pays attention to the quality of a single store, not the quantity. The economy pursues a standardized and reproducible operation mode and a rapid and standardized expansion. Pay attention to the popularity and reputation of the overall brand. Customer group differences: luxury customers are successful people who pay attention to identity and quality, and the top management of well-known enterprises. Economic customers are ordinary travelers and business people. The difference of market strategy: luxury is mainly a point-to-point choice, focusing on publicity among famous enterprises and senior business people. The economy focuses on general business activities and a wide range of invitations in travelers' activities, such as related magazines, promotional advertisements on websites and materials on declaring war. Differences in customer needs: luxurious and thoughtful service, a symbol of quality and status. Economy is based on comfort and convenience, just like home. Differences in organizational structure: luxury type appears as a complex and complete organizational structure to support a complete service system. The economy is mainly based on a simple and flat organizational structure. The department structure is simple and the functions are simple. Easy to copy and copy. Differences in employee experience: luxury enterprises pay more attention to employee loyalty and service quality, and generally have higher salary and benefits. The economy pays attention to the professionalism and standardization of employees, with average wages and average benefits. Differences in management regulations: luxury hotels pay attention to details and services, so they are often very meticulous. Many high-end hotels have accumulated etiquette and details for hundreds of years. The economy pays more attention to the standardization and reproducibility of laws and regulations. Too many. You can pick any point and start writing. It's easy to say a thousand words. Choosing a case to set off appropriately can make the text more convincing.