Traditional Culture Encyclopedia - Hotel reservation - What are the differences in management and thinking between luxury hotels and budget hotels in terms of "hotel revenue management"
What are the differences in management and thinking between luxury hotels and budget hotels in terms of "hotel revenue management"
In addition to luxurious interior decoration, five-star hotels require 70% room area (excluding bathrooms and corridors) not less than 20 square meters; At least 40 rooms (sets) are available for rent; Indoor high-grade carpet, or decorated with high-quality wooden floor or other high-grade materials; Each room is equipped with a mini safe; There is an emergency room.
Then it began to explain the differences between management and thinking in a formal way: the differences in business strategies: luxury hotels focus on differentiation strategies, and budget hotels focus on total cost leadership strategies. Briefly explain the strategy respectively, and then give an example, the difference of business objectives: luxury goods pursue the gross profit margin of a single customer, and economy pursues the overall gross profit margin. The development direction is different: the luxury type pursues the popularity and reputation of a single store, then considers expansion and pays attention to the quality of a single store, not the quantity. The economy pursues a standardized and reproducible operation mode and a rapid and standardized expansion. Pay attention to the popularity and reputation of the overall brand. Customer group differences: luxury customers are successful people who pay attention to identity and quality, and the top management of well-known enterprises. Economic customers are ordinary travelers and business people. The difference of market strategy: luxury is mainly a point-to-point choice, focusing on publicity among famous enterprises and senior business people. The economy focuses on general business activities and a wide range of invitations in travelers' activities, such as related magazines, promotional advertisements on websites and materials on declaring war. Differences in customer needs: luxurious and thoughtful service, a symbol of quality and status. Economy is based on comfort and convenience, just like home. Differences in organizational structure: luxury type appears as a complex and complete organizational structure to support a complete service system. The economy is mainly based on a simple and flat organizational structure. The department structure is simple and the functions are simple. Easy to copy and copy. Differences in employee experience: luxury enterprises pay more attention to employee loyalty and service quality, and generally have higher salary and benefits. The economy pays attention to the professionalism and standardization of employees, with average wages and average benefits. Differences in management regulations: luxury hotels pay attention to details and services, so they are often very meticulous. Many high-end hotels have accumulated etiquette and details for hundreds of years. The economy pays more attention to the standardization and reproducibility of laws and regulations. Too many. You can pick any point and start writing. It's easy to say a thousand words. Choosing a case to set off appropriately can make the text more convincing.
- Previous article:How many star hotels is Huairou Kuangou Conference Center?
- Next article:Are there any delicious mooncakes in Guangxi?
- Related articles
- Recommendation of tourist attractions in Liaoning Province
- How to remove hair from fabric sofas and quilts?
- How to get from Beijing to Luya Mountain by car, by train and by car after getting off the train? How to play better?
- Qingdao Hotel Management Vocational and Technical College Single Recruitment Score Line
- How much does it cost to stay at New Century Du Ming Hotel in Songjiang?
- How many stars is Sheraton Hangzhou Xixi Resort Hotel?
- How many rooms are there in Jinxiang Hotel in Huichang County?
- What is the title of the original song of Happy 09 Party (DJ TOMMY VS DJ An Zai) at Guanghui Hotel in Zhongshan Henglan? thank you
- Trip to Nanaimo, Vancouver Island
- How to get to Chikan Bus Terminal from Sheraton Zhanjiang Minda Hotel?