The Competitive Advantage of Jinjiang International Hotel in Urumqi

Advantages in capital, management, talents and technology.

Jinjiang has the advantage of being the first brand of China Hotel, and its management benefits and reputation are widely recognized in the industry. Jinjiang brand is the only "well-known trademark" in China hotel industry. With the continuous development of Jinjiang International Group and Jinjiang Management, the brand effect will bring more and more benefits and attract more customers to member hotels.

The management and competitive advantages of Jinjiang International Hotel include: Jinjiang Central Reservation System (JERZ) has been successfully opened, and its online reservation can be completed immediately. Soon, the central reservation system and the hotel front desk management system (PMS) will be connected smoothly. At the same time, we will cooperate with other international booking networks by scale effect, and bring different hotels into different booking channels at preferential prices, so as to enjoy the resources of tourists and suppliers that Jinjiang has long-term friendly cooperation with. Including major domestic travel agencies, to speed up the hotel's popularity and attract tourists. With the unified brand advantage of Jinjiang, we will hold large-scale tourism fairs and other promotional activities at home and abroad, enjoy the transportation capacity of Jinjiang BTI, Shanghai International Travel Service, Jinjiang Tourism, Shanghai Tourism and other travel agencies, enjoy the sales channels such as Jinjiang Hong Kong Tour Reservation Center, and the Jinjiang Customer Loyalty Plan launched by Jinjiang Hotel, that is, Jinjiang VIP Plan. This move is an important embodiment of the core competitiveness of Jinjiang Hotel. Rewarding the real decision makers and in-house guests will help improve the satisfaction and loyalty of guests, lock in old customers, expand new customers, stimulate the in-house consumption of guests, and thus improve the hotel's income.