What is the reason why the doll machine can't catch the doll?

The staff of a large doll-catching machine manufacturer said that the strength of the steel claw can be adjusted manually. This function was originally set up to grab dolls of different sizes and weights, but now it has become a trick for merchants to make money. "Because you can't catch it, I can make money."

After the "old game" doll-catching machine disappeared from the public's sight for many years, it was packaged into rich projects and made a comeback, becoming the standard of large shopping centers and playgrounds, with fierce competition. On the other hand, the doll-catching machine quickly occupied the first-tier cities in China, but it also attracted doubts. Many netizens complain that they will never catch the doll, and businesses must have a shady business.

Spending 20 yuan money failed to catch a Pikachu.

In a large shopping mall near Dongzhimen, there are 13 doll catchers and 1 self-help change machines in the subway tunnel on the first floor. There is no one on duty at the scene, and the currency exchange method can be cash or WeChat. Under the illumination of colored lights, the cartoon plush toys such as Winnie the Pooh, Pikachu, One Piece and Teddy Bear in the doll machine are particularly cute, attracting many people to stop and watch, and some people immediately put money into coins to try their hand.

A lady stopped by the Pikachu machine after changing money. Obviously, she is eager to get her favorite plush toy. However, the seemingly powerful hooked steel claw, after catching the plush toy, becomes weak and boneless in an instant as long as it is lifted gently, allowing the toy to slip through the fingers, which makes the player frustrated. "I spent 20 yuan!" The lady complained and left angrily. The Beijing Youth Daily reporter observed the scene for 30 minutes. Two or three people experienced the game of catching doll machines one after another, including young people and primary school students, but in the end they all failed and left angrily.

The reporter saw in a shopping mall that all kinds of plush toys in the doll catching machine were marked with the commodity prices of 38 yuan and 40 yuan. Players only need to invest in 2 yuan once and have a chance to succeed. The temptation is still great. But in fact, the price of plush toys has been seriously inflated. It is understood that the average price of an ordinary plush toy is only RMB in 7 yuan. Excluding machine fees, venue rental fees, depreciation fees, maintenance fees, electricity fees, etc. The profits of the merchants are still considerable.

The doll grabbing machine can manually control the grabbing speed.

Actually, it's not the customer's fault that they can't catch the doll. The staff of a large doll-catching machine manufacturer told the reporter that the strength of the steel claw can be adjusted manually. This function was originally set up to grab dolls of different sizes and weights, but now it has become a trick for merchants to make money. "Because you can't catch it, I can make money." But the staff also pointed out: "If the probability of grabbing is too low, people will never catch it, and no one will play in the future."

It is understood that a key technology for operating the doll grabbing machine is that the grabbing probability can be set manually. The customer service of a large doll grabbing machine manufacturer in Guangdong revealed that in order to ensure the interests of operators, the technicians of the manufacturer will help set the grabbing probability of the machine, such as 5 yuan for a doll. "You can set to grab a doll 10 times, 15 times or 20 times." It is understood that a doll-catching machine can control the grasping strength of hands by adjusting the voltage. Generally, there are two settings: strong grip and weak grip. If it is a weak grip, it can be done once every 50 times and once every 200 times. The grabbing process is divided into two stages: grabbing the doll and transporting the doll. The grasping force of these two stages can be set in sections. If the strong grip is set to 2 seconds, the doll will become weak grip after being caught for 2 seconds, which will make the doll fall unconsciously in mid-air, causing customers to keep throwing coins and play the game again.

According to the customer service staff, the price of each doll in their house ranges from 3000 yuan to 7000 yuan. It is best to choose the location of the doll machine in large shopping malls, supermarkets, cinemas, KTV, restaurants and so on. As long as there are many children, young people or couples, they can all be considered. Generally speaking, it's better to return to the capital in 2-3 months, and almost 4-5 months.

The new version of the doll catching machine is mostly located in places with large traffic.

During the investigation and interview, the reporter noticed that the doll-catching machine made a comeback this time, and its operation mode was very different from before.

One is to walk out of the game hall. In the past, doll catching machines were hidden in the game hall, and coins were changed manually. Generally, 10 yuan was exchanged for 5 coins. Nowadays, doll machines are widely used in offline consumption scenes: large shopping malls, amusement parks, animation experience stores, cinemas, supermarkets, hotels, convenience stores, bars, restaurants, KTV and so on. An industry insider said that according to statistics, in the past two or three years, the number of doll catching machines has increased by 200,000 to 300,000 every year. At present, the total number of doll catching machines in China has exceeded 6.5438+0.3 million.

The second is unattended and self-service foreign exchange. The reporter visited several large shopping malls, and found that the doll-catching machine areas were all located in places with large traffic, such as oriental ginza. The doll catching machine is located at the entrance of the north gate, and nearly 20 machines and 2 self-service change machines are arranged in a row. In Raffles Mall, 13 doll catcher and 1 self-help change machine are placed in the passage between the mall and the subway. There are no staff on duty in these places, only "Instructions for the use of plush toy vending machines" and customer service telephone numbers are posted on the wall.

The third is online payment. In addition to self-service cash exchange for game coins, each doll-catching game store has set up functions such as WeChat coin refund and Alipay payment to facilitate the customer experience without change.

The fourth is promotion activities. In order to attract customers, various doll machine shops are implementing preferential policies. Jiufu Doll Store is having a big discount on currency exchange, 10 for 1 1 currency, 23 for 20 yuan and 60 for 50 yuan. Xingnaiji Store has launched the policy of "We will definitely catch the gift", that is, if the total number of coins invested at one time reaches the gift pricing amount, we can grab it indefinitely until we catch the gift.

Operators of doll catching machines should publicize the catching rate.

An ancient offline game has reappeared in China, and it is growing at the rate of hundreds of thousands of sets every year, which shows that capital is very optimistic about this market. But how to win the hearts of players for a long time, we still need to use our brains. On the Internet, as long as you enter the four key words "catch the doll machine", you can search for all kinds of complaints from netizens about catching the doll machine. "Every time I pass by the doll machine, I am tempted by the good things inside, but every time I catch it, I just miss it!" If you can't catch it, you are particularly reluctant to return empty-handed. As a result, you threw a lot of coins for nothing! ""Hum, never play again! "Merchants should pay attention to the fact that the player's experience is a key factor in determining whether this industry can go smoothly. Always let them experience the frustration they can't catch, how to cultivate a stable customer base? In fact, instead of offering preferential policies for exchanging coins, operators of doll machines should simply publicize the grabbing probability of doll machines to show their sincerity and win the favor of players.

It is understood that the Japanese game industry has more specific measures for "probability propaganda". Japan's CESA regulations require Japanese game companies: "A department must be set up independently in the operation department to verify the drop rate of the egg twister. Once the illegal operation is found, the player must be informed immediately in the form of an announcement and solved quickly and properly. At the same time, the operator must also set up a customer service unit specifically for the problem of egg drop rate. "

On May 1 day this year, the Notice of the Ministry of Culture on Regulating Online Game Operation and Strengthening Post-event Supervision was officially implemented. The Ministry of Culture requires that online game operators should promptly publicize the names, performance, content, quantity and extraction or synthesis probability of all virtual props and value-added services that may be extracted or synthesized on the game official website or random extraction page. Popular online games such as League of Legends, Crossfire, and the glory of the king all announced the extraction probability.

Although this measure of the Ministry of Culture is mainly aimed at online games, it is not mandatory, but it shows that publishing the probability of item extraction is conducive to the healthy development of the industry. If you want to survive in the new business environment, you might as well have a try.