Introduce Dukang wine in Ruyang, Luoyang.

It was originally a national wine, similar to Maotai or something.

The trademark station was destroyed. If it wants to develop well, it must pay a lot of advertising expenses.

Re-raise awareness

First, Du Kang, the originator of China wine industry.

outline

According to folklore and historical records, Du Kang, also known as Shao Kang, was the fifth king of Xia Dynasty, the first slave country in China history. According to historical documents such as Historical Records of Xia Benji, when the fourth king of Xia Dynasty was in power, a coup took place and the emperor was killed. At that time, the emperor's wife was pregnant and fled to her family. Du Kang, a teenager, lives by grazing. He hangs his meal on the tree and often forgets to eat it. After a while, Shao Kang found that the leftovers hanging on the tree had changed their taste, and the juice produced was unexpectedly sweet and abnormal, which aroused his interest. After repeated research and thinking, he finally discovered the principle of natural fermentation. He consciously followed suit and constantly improved, and finally formed a complete set of brewing technology, thus laying the foundation stone of China's brewing industry-Du Kang, and the wine he brewed was named "Dukang Wine" ("Shuo Wen Jie Zi")

Records of Baishui County in Ming and Qing Dynasties recorded that "Du Kang, whose real name was Zhongyu, was a Kangjiawei native of our county and was good at making wine". The spring water in Du Kang Gully "still gushed weakly until winter, and flowed for four miles into Baishui River. The villagers said that the water still smells of wine. "

According to legend, Du Kang took some water to make wine, and there are words to prove it: "He is a city wine, full of wine; Liquor alone cures diseases. Therefore, drinking all day long, not indulging; Take it for life and get the sum of qi and blood. A hundred miles away, sell more white wine. Xianze's heritage is unique to the local area. It is also obvious that the remains have been preserved along the trough so far. "

Du died in Baishui, which is the pride of Baishui people. Du Kang's wine has produced simple customs and ancient white water culture. During the Ming and Qing Dynasties and the Republic of China, there were thousands of boiled pots and four wineries. During the Three Kingdoms period, Cao Cao sang the eternal swan song "Bold and unforgettable, how to solve the worries, only Du Kang": Du Fu, a poet in the Tang Dynasty, wrote beautiful poems "Late at night, the moonlight shines on Baishui Mountain" and "Du Jiu often remonstrates"; Pi Rixiu, a poet in the late Tang Dynasty, also sang the quatrains louder, and the Du Kang language is empty, so the fragrant Du Kang wine spread all over the Loess Plateau.

Some people say that he is a minister under the Yellow Emperor. After the Yellow Emperor established the tribal alliance, Shennong began to cultivate land and grow grain after tasting a hundred herbs and distinguishing grains. The Yellow Emperor ordered Du Kang to manage grain production, and Du Kang was very responsible. Due to the fertile land and pleasant climate, there is a bumper harvest every year, and the grain output is increasing. At that time, because there was no warehouse and no scientific storage method, Du Kang piled the harvested grain in the cave. After a long time, due to the humidity in the cave, the food is moldy. The Yellow Emperor was very angry when he learned about it. He ordered Du Kang to be removed from his post and only let him keep the food. He also said that if the grain was moldy in the future, Du Kang would be executed.

Du Kang, the minister in charge of grain production, was suddenly reduced to storing grain, and he was very sad. But he also believes that Lei Zu, Hou Feng, Cang Xie and other officials have made great contributions to inventions, but they have made no contribution and committed crimes. At this thought, all his anger disappeared, and he secretly made up his mind to keep the food well. One day, Du Kang found an open field in the forest, and several surrounding trees died, leaving only the thick trunk. The suitcase is empty. Du Kang had a brainwave. He thinks that if the grain is put in a hole in the tree, it may not go bad. So he hollowed out all the dead trees in the forest. A few days later, all the grain was put into the tree hole.

Who knows, two years later, the grain in the tree hole was slowly fermented by the wind, the sun and the rain. One day, when Du Kang went up the mountain to check the grain, he suddenly found some goats, wild boar and rabbits lying around a dead tree with grain on it. At first, he thought that all these wild animals were dead. When he approached, he found that they were still alive, and they all seemed to be sleeping. Du Kang couldn't figure out what the reason was and wondered when the wild boar woke up. As soon as it saw someone coming, it ran into the Woods. Then a goat and a rabbit woke up and ran away. Du Kang didn't bring a bow and arrow when he went up the mountain, so he didn't catch up. He was about to go back when he suddenly found two goats licking something in front of a tree hole full of food. Du Kang hurriedly hid behind a big tree to observe, only to see two goats licking for a while, and then staggered up and lying on the ground after a while. Du Kang quickly ran to tie up two goats, and then carefully checked with his tongue what the goats had just licked in the tree hole. You can take a look without looking, but Du Kang got a fright. The hole in the tree used to hold grain cracked a crack, and the water inside kept oozing out. Goats, wild boar and rabbits fell to the ground after licking the water. Du Kang sniffed it with his nose, and the seeping water was very fragrant, so he couldn't help tasting it. Although it tastes a little spicy, it is particularly mellow. The more he tasted it, the more he wanted to taste it, and finally he took a few sips. This glass of wine doesn't matter. For a moment, I just felt very dizzy. Just two steps forward, I fell to the ground and fell asleep. I don't know how long it took. When he woke up, he saw that one of the two goats had run away and the other was struggling. He turned over, feeling full of energy and energy, and accidentally trampled the struggling goat to death. He conveniently took off the pointed jar at his waist and filled half the jar with this perfume seeping from the tree hole.

When he came back, Du Kang told other food keepers what he had seen, and let everyone taste the perfume he brought back. Everyone thinks it's strange. Some people suggested that the matter should be reported to the Yellow Emperor as soon as possible, but others disagreed, on the grounds that Du Kang was demoted for spoiling food in the past, and now he has put food into a tree hole and turned it into water. If the Yellow Emperor knew about it and didn't kill his head, he would kill Du Kang. Hearing this, Du Kang said to everyone unhurriedly: "Now, no matter whether it is good or bad, it can't hide from the Yellow Emperor." With that, he lifted the pointed bottom jar and went to the Yellow Emperor.

After listening to Du Kang's report, the Yellow Emperor carefully tasted the perfume he brought, and immediately discussed the matter with his ministers. Ministers agreed that this is a living food, not poisonous water. The Yellow Emperor did not blame Du Kang, but ordered him to continue to observe carefully and ponder the truth. He also ordered Cang Xie to give this perfume a name. Cang Xie said casually: "This water is fragrant and mellow, and it will make you drunk." After that, he made a word "wine". Both the Yellow Emperor and the ministers thought it was a good name.

Since then, China ancient wine industry began to appear. In memory of Du Kang, later generations regarded him as the ancestor of brewing.

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suggestion

Du died in Baishui, which is the pride of Baishui people. Du Kang's wine has produced simple customs and ancient white water culture. During the Ming and Qing Dynasties and the Republic of China, there were thousands of boiled pots and four wineries. During the Three Kingdoms period, Cao Cao sang the eternal swan song "Bold and unforgettable, how to solve the worries, only Du Kang": Du Fu, a poet in the Tang Dynasty, wrote beautiful poems "Late at night, the moonlight shines on Baishui Mountain" and "Du Jiu often remonstrates"; Pi Rixiu, a poet in the late Tang Dynasty, also sang the quatrains louder, and the Du Kang language is empty, so the fragrant Du Kang wine spread all over the Loess Plateau.

Some people say that he is a minister under the Yellow Emperor. After the Yellow Emperor established the tribal alliance, Shennong began to cultivate land and grow grain after tasting a hundred herbs and distinguishing grains. The Yellow Emperor ordered Du Kang to manage grain production, and Du Kang was very responsible. Due to the fertile land and pleasant climate, there is a bumper harvest every year, and the grain output is increasing. At that time, because there was no warehouse and no scientific storage method, Du Kang piled the harvested grain in the cave. After a long time, due to the humidity in the cave, the food is moldy. The Yellow Emperor was very angry when he learned about it. He ordered Du Kang to be removed from his post and only let him keep the food. He also said that if the grain was moldy in the future, Du Kang would be executed.

Du Kang, the minister in charge of grain production, was suddenly reduced to storing grain, and he was very sad. But he also believes that Lei Zu, Hou Feng, Cang Xie and other officials have made great contributions to inventions, but they have made no contribution and committed crimes. At this thought, all his anger disappeared, and he secretly made up his mind to keep the food well. One day, Du Kang found an open field in the forest, and several surrounding trees died, leaving only the thick trunk. The suitcase is empty. Du Kang had a brainwave. He thinks that if the grain is put in a hole in the tree, it may not go bad. So he hollowed out all the dead trees in the forest. A few days later, all the grain was put into the tree hole.

Who knows, two years later, the grain in the tree hole was slowly fermented by the wind, the sun and the rain. One day, when Du Kang went up the mountain to check the grain, he suddenly found some goats, wild boar and rabbits lying around a dead tree with grain on it. At first, he thought that all these wild animals were dead. When he approached, he found that they were still alive, and they all seemed to be sleeping. Du Kang couldn't figure out what the reason was and wondered when the wild boar woke up. As soon as it saw someone coming, it ran into the Woods. Then a goat and a rabbit woke up and ran away. Du Kang didn't bring a bow and arrow when he went up the mountain, so he didn't catch up. He was about to go back when he suddenly found two goats licking something in front of a tree hole full of food. Du Kang hurriedly hid behind a big tree to observe, only to see two goats licking for a while, and then staggered up and lying on the ground after a while. Du Kang quickly ran to tie up two goats, and then carefully checked with his tongue what the goats had just licked in the tree hole. You can take a look without looking, but Du Kang got a fright.

The hole in the tree used to hold grain cracked a crack, and the water inside kept oozing out. Goats, wild boar and rabbits fell to the ground after licking the water. Du Kang sniffed it with his nose, and the seeping water was very fragrant, so he couldn't help tasting it. Although it tastes a little spicy, it is particularly mellow. The more he tasted it, the more he wanted to taste it, and finally he took a few sips. This glass of wine doesn't matter. For a moment, I just felt very dizzy. Just two steps forward, I fell to the ground and fell asleep. I don't know how long it took. When he woke up, he saw that one of the two goats had run away and the other was struggling. He turned over, feeling full of energy and energy, and accidentally trampled the struggling goat to death. He conveniently took off the pointed jar at his waist and filled half the jar with this perfume seeping from the tree hole.

When he came back, Du Kang told other food keepers what he had seen, and let everyone taste the perfume he brought back. Everyone thinks it's strange. Some people suggested that the matter should be reported to the Yellow Emperor as soon as possible, but others disagreed, on the grounds that Du Kang was demoted for spoiling food in the past, and now he has put food into a tree hole and turned it into water. If the Yellow Emperor knew about it and didn't kill his head, he would kill Du Kang. Hearing this, Du Kang said to everyone unhurriedly: "Now, no matter whether it is good or bad, it can't hide from the Yellow Emperor." With that, he lifted the pointed bottom jar and went to the Yellow Emperor.

After listening to Du Kang's report, the Yellow Emperor carefully tasted the perfume he brought, and immediately discussed the matter with his ministers. Ministers agreed that this is a living food, not poisonous water. The Yellow Emperor did not blame Du Kang, but ordered him to continue to observe carefully and ponder the truth. He also ordered Cang Xie to give this perfume a name. Cang Xie said casually: "This water is fragrant and mellow, and it will make you drunk." After that, he made a word "wine". Both the Yellow Emperor and the ministers thought it was a good name.

Since then, China ancient wine industry began to appear. In memory of Du Kang, later generations regarded him as the ancestor of brewing.

Brewing, Du Kang, a member of Baishui Kangjiawei, was first created in Xia Dynasty and is called Dukang wine. From generation to generation, the folk brewing industry flourished. In ancient times, Du Kang's wine-making address was in Du Kang ditch, 7 kilometers northwest of the county seat. Take grass as seasoning and draw spring water. Du Kang was buried near the original brewing site after his death, and the tomb is still there. Adukang Temple was built behind the tomb, and a stone tablet was erected to worship, commemorate and celebrate Du Kang, the father of Du Kang brewing.

Du Kang's brewing water is Du Kang spring in Du Kang ditch. "liangzhi" contains: The spring sprays slightly until winter, and flows four miles into Baishui River. The villagers said that the water smelled of wine. "Du Kangquan water has been tested and identified by Shaanxi Provincial Light Industry Bureau and county epidemic prevention station; Water solubility, low hardness, less calcium, easy precipitation, suitable for brewing. Water quality determines the quality of wine, and Du Kang spring water is a prerequisite for Dukang wine to become a fine wine. Dukang wine has a good reputation in ancient times and has been passed down from generation to generation. During the Three Kingdoms period, Cao Cao's poem "Short Songs" said: Du Kang alone can solve the worries. Later poets also used Du Kang to praise wine.

There are also records about the site of Du Kang in Yiyang Zhi. Daoguang was rebuilt in the 18th year, Ruzhou Quan Zhi and Daoguang in the 20th year. There is a "Dushui River" in the "Water" chapter of Yiyang County Records, which explains that "it is said that Du Kang makes wine here". "Ruzhou Zhi" says "Du Kang, five miles north of the city, is named Du Kang Brewery". In Quan Zhi, Ruzhou, there are also places called "Du Kang Brewery" called "Du Kang's Promotion" and "Five Miles North of the City". Today, there is a small village called "Du Kangxian Village", which people say is called Du Kangsheng. The original meaning of "promoting" refers to the cracking sound of stones, and the soil around Dukang Xianzhuang is formed by weathering of rocks. Many clear springs gushed out from the land boundary and merged into a small river, which flowed through the next village. People say that this river is a Dushui River. Interestingly, in this section of the river near the village, there is a kind of shrimp about 1 cm long, yellow and curled up, which is rare elsewhere. In addition, the eggs laid by ducks growing on this Hetao are reddish in yolk. Because the villagers here drink river water, there are no people suffering from stomach problems. In Yichuan County, more than ten kilometers north of Dukang Xianzhuang, there is a spring named "Gu Quan the Great", which is also said to be the spring for Du Kang to take water. Nowadays, Du Kang wineries with considerable scale have been established in Yichuan County and Ruyang County, and their products are all called Dukang Liquor. The annual output of Yichuan products, Ruyang products and Baishui products reached tens of thousands of tons, which was probably unimaginable in Du Kang at that time.

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Du Kang got Liu Ling drunk.

Dukang Liquor gained a great reputation, and there was an anecdote: "It is said that Du Kang opened a hotel in Baishuikang's house. Liu Ling, a famous scholar among the "Seven Sages of Bamboo Forest" in the Eastern Jin Dynasty, was famous for drinking. One day, Liu Ling passed by and saw a couplet posted on the door of the hotel: "A cup of wine in the mountain, two cups of water at the bottom of the sea, sleeping dragons". Horizontal batch: "Don't get drunk for three years without money". Liu Ling couldn't help laughing when he saw it, thinking, I am a famous Brewmaster, where I have never eaten wine or seen such a compliment. Let me finish your wine and see if you dare to go crazy. Then, Liu Ling walked into the hotel and had a drink with Du Kanggan. Who knows, after three glasses of wine, Liu Ling only felt dizzy. Sure enough, she was drunk and stumbled home, drunk for three years. Three years later, Du Kang went to Liu Ling's house for a drink. The family said that Liu Ling had been dead for three years. When Liu Ling's wife heard that Du Kang had come to beg for a drink, she was angry and resentful. She went to Du Kang and cried that she would sue Du Kang. Du Kang smiled and said, "Liu Ling is not dead, but she is drunk. "When they arrived at the cemetery, they opened the coffin and saw that Liu Ling was drunk and woke up slowly. He opened his eyes, stretched out his arms, yawned a lot, blew out a smell of wine, and proudly said, "Good wine smells good!" " "This is the folk story of' Du Kang getting drunk in Liu Ling'. Up to now, on the other side of Du Kang's tomb in Kangjiawei Village, Dayang Township, Baishui County, there is a stream, which is Liu Ling's tomb, made of stone. The book "Du Kang Made Liu Ling Drunk" handed down from generation to generation wrote: "The best wine in the world is Du Kang, and the biggest drinker is Liu Ling ... After drinking three cups of Dukang, Liu Ling was drunk for three years." Of course, this is an exaggerated folklore. However, Dukang wine does have the reputation of "opening the altar ten miles, three drunken houses next door".

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Second, the wine Du Kang

With a long history, Cao Cao in the Three Kingdoms period famously said, "Du Kang is the only way to solve your worries.". According to legend, Du Kang was the founder of China's brewing with grain. In those days, Du Kang's brewing place was in Du Kang Village, Caidian Township, Ruyang. Surrounded by three mountains, one water and one stream, the masses have always been good at making wine. Jiuquan, the spring for brewing Dukang wine, is located in Jiuquan ditch in Du Kang village. Jiuquan water is crystal clear, sweet and pure. Every summer, you can smell a natural fragrance of Jiuquan. Dukang wine belongs to Luzhou-flavor, which is made by mixing high-quality wheat at high temperature and high temperature. Waxy sorghum is used as raw material for brewing, and advanced technologies such as "sealing the cellar with fragrant mud, entering the pool at low temperature, long-term fermentation, continuous steaming, wine selection according to quantity, graded storage, aging esterification and careful blending" are adopted. Since 1987, Luoyang has held the "China Du Kang Wine Festival" every year. ?

Ruyang Du Kang Brewing Co., Ltd. is a new company registered after the bankruptcy and reorganization of the former Ruyang Du Kang (Group) Corporation. The company is located in Du Kang Village, Ruyang County, Henan Province, the birthplace of China Fenjiu and the hometown of Du Kang Liquor-making.

The company's predecessor, Ruyang Du Kang (Group) Corporation, is a modern large-scale brewing enterprise built on the basis of 1972, according to the instructions of Premier Zhou Enlai, "Rejuvenate Du Kang and win glory for the country".

The company covers an area of 1.200 mu and has an annual production capacity of 30,000 tons of Ruyang Du Kang series wine. The company has 3 national wine assessors, 5 provincial wine assessors, 6 provincial brewing and blending technicians 1, 2 registered quality engineers1,and 69 other engineers and technicians1.

The company is not only the sole owner of the "Ruyang Du Kang" trademark, but also has the right to use the "Du Kang" trademark. The company began to produce products on February 6, 2008. At present, only three products are produced, namely 39, 46 Du Kang Huali and 52 Huabao. All ex-factory products adopt five anti-counterfeiting technologies, such as SMS verification in bottle caps, and are marked as "Ruyang Du Kang Brewing Co., Ltd.". In the future, the company will launch new products one after another, and we will release them here immediately.

The company's goals are: strive to become the vanguard of the liquor industry in the province within three years; It takes five to eight years to enter the first phalanx of the national liquor industry.

In May 2003, Luoyang Shentai Real Estate Co., Ltd. acquired the bankrupt assets of Yichuan Du Kang Winery and changed its name to Yichuan Du Kang Industrial Co., Ltd. (changed to Henan Du Kang Liquor Co., Ltd. from June 5438 to October 2008 10); On June 22nd, 2008, Barry Trust successfully bid for the bankrupt assets of Ruyang Du Kang (Group) Corporation, and established Ruyang Du Kang Brewing Co., Ltd. as a joint-stock enterprise.

On the morning of March 29th, 2009, Luoyang Municipal Government, Henan Du Kang Investment Group Co., Ltd., the parent company of Henan Du Kang Liquor Co., Ltd., and Bai Rui Trust Co., Ltd., the parent company of Ruyang Du Kang Brewing Co., Ltd. signed a strategic cooperation agreement. Both parties unanimously decided to comprehensively integrate Du Kang wine industry through equity cooperation in accordance with the principles of unified management, unified market and unified brand. Both parties promise that the new Du Kang company will take Luoyang as its permanent headquarters and production base. If the new Du Kang company goes public, all the investment projects raised should be put in Yichuan and Ruyang production bases.