How will budget hotels develop in the future?

The basic definition of hotel (also known as hotel, hotel, hotel, etc. ) is a commercial organization that provides users with a safe and comfortable space for a short rest or sleep, that is, a place to provide rest and food for guests.

Directly benefiting from the rapid development of the national economy and the improvement of people's living consumption level, the hotel industry in China keeps growing, and the hotel industry in China is gradually moving towards the era of large-scale and high-quality development.

Economy hotels account for more than half.

In recent years, the development of hotel industry in China presents obvious characteristics of internal structure differentiation. Luxury hotels, represented by five-star hotels, are suffering from the national restrictions on "three public" consumption and "eight central regulations", and their consumption demand is shrinking rapidly. At the same time, due to multiple factors such as high operating costs and the peak period of real estate investment, the development speed and scale growth speed of luxury hotels are declining year by year. After experiencing the peak of high-speed growth, budget hotels represented by chain hotels such as Home Inn and Hanting Hotel have entered the reshuffle stage due to serious homogenization and oversupply.

The mid-to-high-end hotel industry benefits from the consumption upgrading and the rapid expansion of middle-class consumer groups, as well as the influence of consumption transfer of budget hotels and luxury hotels. In recent years, mid-to-high-end hotels have ushered in the era of industry dividends and maintained a rapid development trend for many years.

In recent years, the number and scale of hotels and the total number of rooms in China have been increasing. According to the statistics of China Hotel Association, by the end of 2020, 65438+ 10 1, the total number of accommodation facilities in China is 608 146, and the total size of guest rooms is 189 16852. Among them, the hotel facilities are 33802 1, the total number of rooms is 176 19694, and the average room area is about 52 rooms. Hotel facilities and guest rooms account for 56% and 93% of the accommodation industry in China respectively.

In terms of hotel structure, in terms of the number of rooms, in 20 19 years, the number of national economy (two-star and below) rooms was about 1 1496000, accounting for 65%; The number of mid-range (three-star) rooms is about 28 1 10,000 rooms, accounting for16%; There are about 2.207 million high-grade (four-star) rooms, accounting for13%; The number of luxury (five-star) rooms is1106,000, accounting for 6%. It can be seen that most hotel facilities are low-end facilities.

The number of budget hotels has decreased, but the number of rooms has increased.

Economy hotels have always occupied an important position in the hotel market in China. The number and scale of economy hotels and the total number of rooms far exceed other types of hotels. According to the statistics of China Hotel Association, since 20 16 years, the number of budget hotels and the total number of rooms in China have shown a steady upward trend. By the end of 2020 1, the number of budget hotels in China has reached 287,000, accounting for 84.9% of the total number of hotels in China. The total number of rooms is 1 1496000, accounting for 65.2% of the total number of hotel rooms in China.

Chart of China Hotel Association 3:20 16-20 19 Number of budget hotels in China and its proportion in the total number of hotels (unit: 10,000,%)

The chain rate of budget hotels needs to be improved.

Judging from the overall chain rate of China's hotel industry, the number of economical (two-star and below) chain rooms is 2410.4 million, and the number of non-chain rooms is 91.10.2 million, accounting for 20.94% of the hotel chain rate. On the whole, the chain rate of budget hotels in China is much lower than that of middle and high-end hotels. It is predicted that with the further expansion and integration of leading hotel chains in the future, the chain rate of budget hotels in China will be further improved.

—— The following data and analysis are from the Analysis Report on the Development Prospect and Investment Strategic Planning of China Hotel Industry by Forward-looking Industry Research Institute.