Traditional Culture Encyclopedia - Hotel reservation - Is there a difference between professional English and business English?
Is there a difference between professional English and business English?
Foreign languages in the industry cover multiple or multiple positions; Professional foreign language is a kind of post aimed at a certain industry. For example, foreign languages in the financial industry cover insurance, banking and securities, and professional foreign languages are aimed at insurance, banking or securities positions respectively.
Therefore, the group training of vocational foreign languages in Yuan Pei, and finally the formulation of the whole training program, are based on full communication with students and understanding of their actual work needs.
Specialized foreign languages are also different from specialized foreign languages:
Professional foreign languages teach professional courses in foreign languages, while professional foreign languages in Yuan Pei communicate with professional-related work in foreign languages.
For example, the foreign language for law majors can be the English version of the Law of China on Enterprises with Foreign Investment; The foreign language of the legal profession is the writing and translation of specific foreign-related legal documents and so on. Professional foreign language knowledge is needed, but not the professional foreign language itself.
The difference between professional foreign language and business English;
The scope of business foreign languages is wider than that of industrial foreign languages, and all foreign languages used in foreign business activities can be called business foreign languages, but different positions have different requirements for foreign languages in foreign business exchanges.
For example, the professional foreign language of secretary position in foreign-related enterprises is different from that of business negotiation position; The foreign languages needed by the customer service staff of multinational enterprises are also different from those needed by foreign project implementers.
Vocational foreign language training: in the clouds and fog
What exactly is vocational foreign language group training?
Group foreign language training is often a collection of professional groups, which also determines that doing a good job in group foreign language training is actually doing professional foreign language training, which must be clear:
What is a professional foreign language?
Professional foreign language refers to the foreign language knowledge and communication skills needed for communication in a certain job category and specific work situation. This knowledge includes professional words, terms and idioms related to the workplace, and this communication skill refers to the ability to listen, speak, read, write and translate in a foreign language.
Group foreign language training is different from traditional individual foreign language training and general foreign language training for market enrollment. Its characteristics are as follows:
1, accurate to specific industries,
Professional foreign languages are different from industrial foreign languages;
Foreign languages in the industry cover multiple or multiple positions; Professional foreign language is a kind of post aimed at a certain industry. For example, foreign languages in the financial industry cover insurance, banking and securities, and professional foreign languages are aimed at insurance, banking or securities positions respectively.
Therefore, the group training of vocational foreign languages in Yuan Pei, and finally the formulation of the whole training program, are based on full communication with students and understanding of their actual work needs.
Specialized foreign languages are also different from specialized foreign languages:
Professional foreign languages teach professional courses in foreign languages, while professional foreign languages in Yuan Pei communicate with professional-related work in foreign languages.
For example, the foreign language for law majors can be the English version of the Law of China on Enterprises with Foreign Investment; The foreign language of the legal profession is the writing and translation of specific foreign-related legal documents and so on. Professional foreign language knowledge is needed, but not the professional foreign language itself.
The difference between professional foreign language and business English;
The scope of business foreign languages is wider than that of industrial foreign languages, and all foreign languages used in foreign business activities can be called business foreign languages, but different positions have different requirements for foreign languages in foreign business exchanges.
For example, the professional foreign language of secretary position in foreign-related enterprises is different from that of business negotiation position; The foreign languages needed by the customer service staff of multinational enterprises are also different from those needed by foreign project implementers.
2. Apply what you have learned and combine knowledge with practice.
No matter who you are, the ultimate goal of learning a foreign language is to use it and make the language serve your work. Learning that is divorced from actual needs is unsuccessful learning.
In practice, students can communicate freely with foreigners by mastering 3000 words. But the reality is that most students lack practice, especially oral and listening practice. Because they can't understand or speak. Persist in memorizing words and learning languages. Such efforts are often in vain.
Yuan Pei's vocational foreign language training takes "practicality" as the guiding ideology and fully respects the unity of knowledge and practice. We only teach useful and practical things. Let the students learn, use and use at once.
Many training institutions ignore the difference between group training and individual training, blindly formulate courses and use teaching materials. In fact, there is no set of teaching materials that can be applied to all Yong ying students because of their uneven basic level and large number. This is a very irresponsible performance.
In order to achieve the ideal training effect in a short time, it must be tailored to the different needs and foundations of customers.
At present, the overall quality of Yong ying in the market needs to be greatly improved. Most training centers do not have their own curriculum research and development teams, but blindly recommend teaching materials and use foreign teachers. In fact, the role of foreign teachers in group training is limited. Don't blindly trust foreign teachers.
The role of foreign teachers is: 1 to improve listening.
2. Correct pronunciation
3. Overcome psychological barriers
However, foreign teachers seldom know about the study habits, basic abilities and actual career needs of China students. The foreign teachers used by more institutions are only native speakers of foreign languages and have no teaching experience at all, not to mention rich professional foreign language teaching experience for China students.
This kind of teaching is extremely unfavorable to students and training institutions. This kind of training is difficult to satisfy students and training institutions, and it is also difficult for training institutions to obtain a stable customer base. This is also why many companies have changed many training institutions, but still feel that they can't achieve the training purpose.
A successful vocational foreign language training must be based on customer level, customer demand, training purpose, training time and many other factors, such as customizing teaching materials, selecting training content and selecting teachers. Teachers must be excellent teachers with rich experience in group training, love teaching and related professional background, adjust the training difficulty according to the course progress, and adopt the method of combining Chinese and foreign teachers; Foreign teachers are the mainstay, supplemented by Chinese education; Mainly in Chinese education, supplemented by foreign teachers and other forms.
When doing group training, we must always remember "accuracy and practicality". Only in this way can we have a satisfactory teaching effect, and it is also the foundation for a group training institution to settle down.
Yuan Pei's vocational foreign language training is guided by "accuracy and practicality", which is always remembered everywhere. Yuan Pei's vocational foreign language group training materials are all group training planners, carefully selected after in-depth communication with customers.
For example, for hotel room service staff, we should rely on body language, ppt, pictures and objects in advance to encourage foreign students to study happily in the whole foreign language environment, and then our Chinese teacher will explain the difficulties and key points in the previous courses, so that students can review and correct their mistakes in a short time, and truly achieve the training effect of instant learning and correct use.
On the road of vocational foreign language group training, all the colleagues in the training department of Yuanpei Vocational Foreign Language Group are United and persist in continuous exploration, innovation and improvement of group training. Strive to standardize the professional foreign language group training market.
Yuanpei is the benchmark, Yuanpei is the fashion and Yuanpei is the concept!
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